PENGARUH EMOTIONAL AROUSAL DAN ATTITUDE TOWARD WEBSITE TERHADAP PURCHASE INTENTION: STUDI FASHION WEBSITE ATMOSPHERICS DI SURABAYA

  • Adriel Felix Silvan Sulistio Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh emotional arousal dan attitude toward website terhadap purchase intention: studi fashion website atmospherics di Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh positif layout design terhadap emotional arousal, pengaruh positif layout design terhadap attitude toward website, pengaruh positif atmosphere terhadap emotional arousal, pengaruh positif emotional arousal terhadap attitude toward website, pengaruh positif emotional arousal terhadap purchase intention, dan pengaruh positif attitude toward website terhadap purchase intention, sedangkan atmosphere tidak berpengaruh terhadap attitude toward website. 

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Published
2017-09-01
How to Cite
SULISTIO, Adriel Felix Silvan. PENGARUH EMOTIONAL AROUSAL DAN ATTITUDE TOWARD WEBSITE TERHADAP PURCHASE INTENTION: STUDI FASHION WEBSITE ATMOSPHERICS DI SURABAYA. CALYPTRA, [S.l.], v. 6, n. 2, p. Hal. 1147 – 1163, sep. 2017. ISSN 2302-8203. Available at: <http://journal.ubaya.ac.id/index.php/jimus/article/view/1044>. Date accessed: 18 june 2018.