COMMUNITY IDENTIFICATION DAN COMPANY IDENTIFICATION DALAM MEMBANGUN LOYALITAS PADA KOMUNITAS SEPEDA MOTOR SPORT KAWASAKI DI SURABAYA

  • Nico Andrianto Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya

Abstract

Penelitian ini bertujuan untuk menguji pengaruh peran Community Identification dan Company Identification dalam membangun loyalitas terhadap Kawasaki. penelitian ini menggunakan pendekatan kuantitatif dengan responden yang menggunakan Kawasaki dan tergabung dalam komunitas Kawasaki. Responden dalam penelitian ini berjumlah 350 orang. Penelitian ini menggunakan model SEM (Structural Equation Modeling) melalui software AMOS 22 untuk pengujian measurement dan structural. Temuan penelitian ini menunjukan bahwa Company identification dan Community
Identification memiliki pengaruh positif dan signifikan terhadap attitudinal loyalty.

Downloads

Download data is not yet available.

References

Alan., dan Ebru Tumer.2012. Brand trust and brand affect: their strategic importance on brand loyalty

Algesheimer, et al.2005. The social influence of brand community: Evidence from European car clubs, Journal of Marketing Vol 69

Bhattacharya, C.B., dan Aherarne, MiChael.2005.Antecendents and consequences of Customer-Company Identification: Expanding the role of relationship Vol 90.

Chaudhuri, Arjun., dan Holbrook, Morris B.2001. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of Marketing Vol 65

Gremler, Dwayne. D. dan Brown,Stephen.W. The loyalty ripple effect appreciating the full value of customers Vol 10

Ho Li-An, Kuo Tsung-Hsein dan Lin Binshan.2012. How social identification an trust influence organizational online knowledge sharing Vol 22

Hogg, M.A. dan Turner, J.C.1985. Interpersonal attraction, social identification and psychological group formation, Europian Journal of Social Psychology Vol 15

Hsu Chun-Li, Chih Hai Wen dan Liou Kwei-Dah.2015. Understanding community citizenship behavior in social networking sites Vol 115

Johnson, et al.2006. Mulitiple professional identities: examining differences in identification across work related target, Journal of applied psychology Vol 91
Published
2018-03-01
How to Cite
ANDRIANTO, Nico. COMMUNITY IDENTIFICATION DAN COMPANY IDENTIFICATION DALAM MEMBANGUN LOYALITAS PADA KOMUNITAS SEPEDA MOTOR SPORT KAWASAKI DI SURABAYA. CALYPTRA, [S.l.], v. 7, n. 1, p. Hal. 1227 - 1243, mar. 2018. ISSN 2302-8203. Available at: <http://journal.ubaya.ac.id/index.php/jimus/article/view/1250>. Date accessed: 17 dec. 2018.