STUDI DESKRIPTIF KUALITAS PRODUK OLI CASTROL POWER 1 4T BERDASARKAN PERPSEPSI KONSUMEN DI SURABAYA

  • Ignasius Victor Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya

Abstract

This study aims to determine the quality of the description of Castrol Power 1 4T oil by consumer perceptions in Surabaya . This study used kuantitatif descriptive purely with software SPSS for windows 18 , this study uses a survey method .  Determination of population using non-probability sampling techniques and sampling methods using convenience sampling, data processing method using cross- tabulation with the characteristics of the target population is the consumers who have purchased and use Castrol Power 1 4T oil for 4 months on a regular basis and at least 17 years old with a high school education level. The samples used in this study a total of 120 samples. The results of this study indicate that picture of the quality of oil products Castrol Power 1 4T in Surabaya seen from the 8 dimensions of quality of products; Performance, Feature, Reliability, Conformance, Durability, Serviceability, Aesthetics, Perceived Quality, the quality of the product oil Castrol Power 1 4T in Surabaya quality perceived by consumers .

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Published
2014-03-01
How to Cite
VICTOR, Ignasius. STUDI DESKRIPTIF KUALITAS PRODUK OLI CASTROL POWER 1 4T BERDASARKAN PERPSEPSI KONSUMEN DI SURABAYA. CALYPTRA, [S.l.], v. 3, n. 1, p. Hal. 1 - 19, mar. 2014. ISSN 2302-8203. Available at: <http://journal.ubaya.ac.id/index.php/jimus/article/view/1529>. Date accessed: 18 sep. 2019.