PENGARUH ATTACHMENT TO SOCIAL MEDIA DAN ATTITUDE TOWARD SOCIAL MEDIA TERHADAP C2C ADVOCACY DAN C2B SUPPORTIVE BEHAVIOR BAGI PENGGUNA MEDIA SOSIAL LINE DI SURABAYA
Abstract Views:
102 times
PDF - FULL TEXT Downloads:
191 times
Keywords:
Social media, Attachment theory, Attachment behaviors, Social media advocacy, Social media support
Abstract
Penelitian ini bertujuan untuk menguji pengaruh Attachment to Social Media dan Attitude toward Social Media terhadap C2C advocacy dan C2B Supportive behavior bagi pengguna media sosial Line di Surabaya. Pengolahan data dilakukan dengan menggunakan SPPS 16.0 dan Lisrel 8.70. Teknik pengambilan sampel yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Jumlah Sampel yaang digunakan 331 responden yang telah memenuhi karakteristik populasi. Hasil penelitian yang diperoleh menunjukkan bahwa Attachment to Social Media berpengaruh positif terhadap C2C advocacy dan C2B Supportive behavior. Sedangkan, Attitude toward Social Media tidak berpengaruh terhadap C2C advocacy dan C2B Supportive behavior.
Downloads
Download data is not yet available.
References
Rebecca A. VanMeter, Douglas B. Grisaffe and Lawrence B. Chonko, 2015, Of "Likes" and "Pin" : The Effects of Consumers' Attachment to Social Media," Journal Of Interactive Marketing 32, 70-88.
Bowlby, J, 1953. Child Care and the Growth of Love. London : Penguin Books
Kotler, Philip and Kevin Lane Keller, 2012, Marketing Management, 12th edition, Person Int Edition Inc.
Schiffman, Leon. G. and Leslie. C. Kanuk, 2010, Consumer Behavior, 10th edition, Prentice Int Edition.
Solis, Brian, 2010. Engage: The Complete Guide for Brands and Business to Bild Cultivate, and Measure Succes in the New Web. New Jersey: John Wiley & Sons Inc.
Turban, Efraim et al., 2012. Electronic Commerce: A Managerial Perspective, International Edition. New Jersey: Pearson Prentice Hall.
Brogan, Chris, 2010. Social Media 101: Tactics and Tips to Develop Your Business Online. John Wiley & Sons.
Henry Boateng Abednego Feehi Okoe, 2005. "Consumers' attitude social media advertiving and their behavioural response", Journal of Research in Interactive Marketing, Vol. 9 Iss 4 pp. 299-312
Bowlby, J, 1953. Child Care and the Growth of Love. London : Penguin Books
Kotler, Philip and Kevin Lane Keller, 2012, Marketing Management, 12th edition, Person Int Edition Inc.
Schiffman, Leon. G. and Leslie. C. Kanuk, 2010, Consumer Behavior, 10th edition, Prentice Int Edition.
Solis, Brian, 2010. Engage: The Complete Guide for Brands and Business to Bild Cultivate, and Measure Succes in the New Web. New Jersey: John Wiley & Sons Inc.
Turban, Efraim et al., 2012. Electronic Commerce: A Managerial Perspective, International Edition. New Jersey: Pearson Prentice Hall.
Brogan, Chris, 2010. Social Media 101: Tactics and Tips to Develop Your Business Online. John Wiley & Sons.
Henry Boateng Abednego Feehi Okoe, 2005. "Consumers' attitude social media advertiving and their behavioural response", Journal of Research in Interactive Marketing, Vol. 9 Iss 4 pp. 299-312
Published
2018-03-01
Section
Bidang Manajemen (M)
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
