CALYPTRA http://journal.ubaya.ac.id/index.php/jimus <p>CALYPTRA adalah Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya yang terbit dua kali dalam satu tahun yaitu pada bulan Maret dan September.</p> <p>p-ISSN: 2303-8203</p> Perpustakaan Universitas Surabaya en-US CALYPTRA 2302-8203 <p id="docs-internal-guid-b23ef14b-a106-d67c-3e82-5f81c6ec326d" style="font-size: 9pt; font-family: 'EB garamond'; color: #222222; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License"></a></p> <ul> <li>Articles published in CALYPTRA are licensed under a <a title="CC BY SA" href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 International</a> license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.</li> <li>Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to&nbsp;CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.</li> <li>By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the <a title="CC BY SA" href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 International</a> license.</li> </ul> USULAN PERBAIKAN RANCANGAN DESAIN LAYOUT PADA LINGKUNGAN CATERING ALAMI SURABAYA DENGAN PENDEKATAN PRINSIP ERGONOMI http://journal.ubaya.ac.id/index.php/jimus/article/view/3902 <p><span style="left: 189.633px; top: 873.894px; font-size: 20px; font-family: serif; transform: scaleX(1.02177);">Catering Alami Surabaya is a company engaged in the restaurant was founded in </span><span style="left: 189.633px; top: 896.894px; font-size: 20px; font-family: serif; transform: scaleX(1.05529);">2001 by a husband and wife who have a hobby of cooking. Problems faced by </span><span style="left: 189.633px; top: 919.894px; font-size: 20px; font-family: serif; transform: scaleX(1.02191);">Catering Alami Surabaya that is in the Catering environment layout arrangement </span><span style="left: 189.633px; top: 942.894px; font-size: 20px; font-family: serif; transform: scaleX(1.01894);">that seemed messy and less effective in the production process at Catering Alami </span><span style="left: 189.633px; top: 965.894px; font-size: 20px; font-family: serif; transform: scaleX(1.01012);">Surabaya. Along with these problems, this research is done by doing direct </span><span style="left: 189.633px; top: 988.894px; font-size: 20px; font-family: serif; transform: scaleX(1.02023);">observation so as to obtain the appropriate data and expected to be able to design </span><span style="left: 189.633px; top: 1011.94px; font-size: 20px; font-family: serif; transform: scaleX(1.02525);">the Catering Environment design with ergonomic principles. Factors influencing </span><span style="left: 189.633px; top: 1034.94px; font-size: 20px; font-family: serif; transform: scaleX(0.997092);">the design of Surabaya Natural Catering environment include arrangement of </span><span style="left: 189.633px; top: 1057.94px; font-size: 20px; font-family: serif; transform: scaleX(1.02791);">place, operation line, approach factor and proximity to interaction to employees, </span><span style="left: 189.633px; top: 1080.94px; font-size: 20px; font-family: serif; transform: scaleX(1.04614);">comfort and security of location as work place and completeness of production </span><span style="left: 189.633px; top: 1103.94px; font-size: 20px; font-family: serif; transform: scaleX(1.03239);">equipment. From the research result of design of environmental design Catering </span><span style="left: 189.633px; top: 1126.94px; font-size: 20px; font-family: serif; transform: scaleX(0.996647);">Alami Surabaya have refer to ENASE ergonomic principle that is: Effective, </span><span style="left: 189.633px; top: 1149.94px; font-size: 20px; font-family: serif; transform: scaleX(1.05493);">Comfortable, Safe, Healthy and Efficient. Five of these concepts are related to </span><span style="left: 189.633px; top: 1172.94px; font-size: 20px; font-family: serif; transform: scaleX(1.00028);">design design in Surabaya Natural Catering environment.</span></p> Agasya Karindra Ario R. Markus Hartono Sritomo Wignjosoebroto Copyright (c) 2020-11-09 2020-11-09 8 1 4983 5000 STUDI KELAYAKAN DAN PERANCANGAN STRATEGI PEMASARAN PENDIRIAN USAHA MINI BUFFET TACO DENGAN MEMPERTIMBANGKAN METODE KANSEI ENGINEERING DI SURABAYA http://journal.ubaya.ac.id/index.php/jimus/article/view/3904 <p><span style="left: 188.999px; top: 873.408px; font-size: 16.6px; font-family: serif; transform: scaleX(1.05071);">Some examples of street food that have high demand in Sur</span><span style="left: 605.599px; top: 873.408px; font-size: 16.6px; font-family: serif;">a</span><span style="left: 613.995px; top: 873.408px; font-size: 16.6px; font-family: serif; transform: scaleX(1.07265);">baya such as kebabs, burgers and </span><span style="left: 189px; top: 892.608px; font-size: 16.6px; font-family: serif; transform: scaleX(1.0329);">crepes. That street foods, kebabs, burgers and crepes have a variety of contents that can be fairly </span><span style="left: 189px; top: 911.808px; font-size: 16.6px; font-family: serif; transform: scaleX(1.00731);">complete. Because of that, the business idea of Mini Buffet Taco is occurred. Mini Buffet Taco is a </span><span style="left: 189px; top: 930.808px; font-size: 16.6px; font-family: serif; transform: scaleX(1.01706);">kind of street food based on Mexican taco food, but in order to differ Mini Buffet tacos with other </span><span style="left: 189px; top: 950.008px; font-size: 16.6px; font-family: serif; transform: scaleX(1.00412);">types of tacos or kebabs, there is a new innovation that the consumers buy not in finished form, but </span><span style="left: 189px; top: 969.208px; font-size: 16.6px; font-family: serif; transform: scaleX(1.05747);">the contents and bread separated, so that when the consumers want to enjoy Mini Buffet Taco, </span><span style="left: 189px; top: 988.408px; font-size: 16.6px; font-family: serif; transform: scaleX(1.03213);">consumers can make taco according to their own desired taste. The layout of the stand should be </span><span style="left: 188.992px; top: 1007.61px; font-size: 16.6px; font-family: serif; transform: scaleX(1.06039);">suited to the emotional needs of the customers, hence the use of kansei engineering method to </span><span style="left: 189px; top: 1026.81px; font-size: 16.6px; font-family: serif; transform: scaleX(1.05794);">design the layout of the stand and supported with antrhopometric method to design the layout. </span><span style="left: 189px; top: 1045.81px; font-size: 16.6px; font-family: serif; transform: scaleX(1.04359);">This could facilitate operator to ease in serving customer order and shorten the time of serve by </span><span style="left: 189px; top: 1065.01px; font-size: 16.6px; font-family: serif; transform: scaleX(1.08237);">designing an ergonomicplacement . From the results of data processing and analysis, for the </span><span style="left: 189px; top: 1084.21px; font-size: 16.6px; font-family: serif; transform: scaleX(1.04287);">marketing aspect is very feasible because the effective demand reach to 30,000 people per year. </span><span style="left: 188.992px; top: 1103.41px; font-size: 16.6px; font-family: serif; transform: scaleX(1.02141);">For technical aspect chosen location inside Mall, that is East Cost City. And for the calculation of </span><span style="left: 188.992px; top: 1122.61px; font-size: 16.6px; font-family: serif; transform: scaleX(1.05641);">HPP analysis are obtained selling price Rp.15.150,00 (chicken filling tacos) and Rp.25.650,00 </span><span style="left: 189px; top: 1141.81px; font-size: 16.6px; font-family: serif; transform: scaleX(1.00437);">(taco filling cow). For the management aspect required 5 person personnel, where 2 person </span><span style="left: 189px; top: 1160.81px; font-size: 16.6px; font-family: serif; transform: scaleX(1.0965);">(owner &amp; chef) are in kitchen and 3 person (head staff, cashier, staff) are in the stand. For </span><span style="left: 188.992px; top: 1180.01px; font-size: 16.6px; font-family: serif; transform: scaleX(1.07171);">financial aspect, show that NPV (Rp331,601,440.74&gt; 0), DPP (1,20 years &lt;5 years) and IRR </span><span style="left: 189px; top: 1199.21px; font-size: 16.6px; font-family: serif; transform: scaleX(1.00319);">(100%&gt; MARR = 14,92%) indicates that Mini Buffet Taco business is feasible to establish. </span></p> Niko Ferrik Benny Lianto Markus Hartanto Copyright (c) 2020-11-09 2020-11-09 8 1 5021 5038 STUDI KELAYAKAN TAKSI WANITA “WOMEN TAXI”DI KOTA SURABAYA http://journal.ubaya.ac.id/index.php/jimus/article/view/3905 <p><span style="left: 273.496px; top: 760.433px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01301);">The number of crimes that occurred at this time to make the security of </span><span style="left: 188.939px; top: 783.422px; font-size: 19.99px; font-family: serif; transform: scaleX(1.00865);">the community a little disturbed, especiall</span><span style="left: 527.13px; top: 783.422px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01049);">y women in Indonesia. Because in 2016 </span><span style="left: 188.939px; top: 806.41px; font-size: 19.99px; font-family: serif; transform: scaleX(1.00649);">Komnas Perempuan recorded 16.217 cases of crimes experienced by women. One </span><span style="left: 188.939px; top: 829.399px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01817);">suitable business opportunity to solve the above problem is to establish a Women </span><span style="left: 188.939px; top: 852.387px; font-size: 19.99px; font-family: serif; transform: scaleX(1.02028);">Taxi. A feasibility study is needed to fi</span><span style="left: 510.798px; top: 852.387px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01383);">nd out whether the business is feasible or </span><span style="left: 188.939px; top: 875.376px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01182);">not. The results on the market aspect show that effective demand for Women Taxi </span><span style="left: 188.939px; top: 898.424px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01558);">in 2018 is 290.430 consumers, effective demand continues to increase until 2022. </span><span style="left: 188.939px; top: 921.413px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01756);">In the technical aspect, the business locati</span><span style="left: 529.348px; top: 921.413px; font-size: 19.99px; font-family: serif; transform: scaleX(1.02188);">on and location of the base are selected </span><span style="left: 188.939px; top: 944.401px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01088);">by the A HP method. The selec ted business location is loca ted on J L. Raya </span><span style="left: 188.939px; top: 967.39px; font-size: 19.99px; font-family: serif; transform: scaleX(1.03903);">Kendung, while the location of the selec ted base 10 places spread in the city of </span><span style="left: 188.939px; top: 990.178px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01993);">Surabaya. On the aspect of management is </span><span style="left: 542.002px; top: 990.178px; font-size: 19.99px; font-family: serif; transform: scaleX(1.02261);">defined form of this business entity is </span><span style="left: 188.939px; top: 1013.17px; font-size: 19.99px; font-family: serif; transform: scaleX(1.02972);">CV with 75% capital comes fr om the </span><span style="left: 507.799px; top: 1013.17px; font-size: 19.99px; font-family: serif; transform: scaleX(1.03314);">owner of CV and 25% comes fr om BCA </span><span style="left: 188.939px; top: 1036.16px; font-size: 19.99px; font-family: serif; transform: scaleX(1.01649);">loan. On the financial aspect is known TPC value of Rp26.792.176.124,0 0. NPV </span><span style="left: 188.939px; top: 1059.14px; font-size: 19.99px; font-family: serif; transform: scaleX(1.00332);">value of Rp19.446.473.183,00. DPP of this business for 3 years 5 months 27 days, </span><span style="left: 188.939px; top: 1082.13px; font-size: 19.99px; font-family: serif; transform: scaleX(1.00086);">while IRR is greater than MARR (10.44%), which is 34.87%. </span></p> Guntur Khoiru Wildan Benny Lianto I Made Ronyastra Copyright (c) 2020-11-09 2020-11-09 8 1 5039 5057 ANALISIS KEPUASAN MAHASISWA TERHADAP PENGGUNAAN INTERNET BANKING REFERENSI DARI PERGURUAN TINGGI (STUDI KASUS: PERGURUAN TINGGI DI KOTA SURABAYA) http://journal.ubaya.ac.id/index.php/jimus/article/view/3744 <p>The purpose of this study is to find out whether the students who have owned and used internet banking service facilities from banks that have been determined by the college really feel the satisfaction caused by the efficient level, benefits and security of the internet banking usage. And is it true that efficiencies, benefits and security together have a causal relationship to the level of student satisfaction in the use of internet banking services from banks that have been determined by the college. Questionnaires distributed to respondents are limited only to students in private universities ie universities surabaya who have experience at least 1 year using internet banking. While the sampling using accidental sampling method. The results showed that all the students who own and use internet banking&nbsp; service facility feel satisfaction based on the causal relationship by each of 3 object that is efficient, benefit and security with significant level less or equal to alfa 5%. Except, the object of benefit is significant at alpha 5.2%. And together these three objects are efficient, benefits and security provide a significant positive relationship&nbsp; to the&nbsp; level&nbsp; of student satisfaction&nbsp; as consumers of internet banking</p> <p>service users of the banks that have been suggested by the college.</p> <p>&nbsp;</p> DINY PUTRI LARAS S. Sugeng Hariadi Eko Walujo Suwardyono Copyright (c) 2020-11-08 2020-11-08 8 1 4346 4360 HUBUNGAN KAUSALITAS PRODUK DOMESTIK BRUTO, IMPOR RIIL DAN IMPOR BARANG MODAL INDONESIA PERIODE 2000 –2016 DENGAN PENDEKATAN MODEL ANALISIS VECTOR AUTOREGRESSION (VAR) http://journal.ubaya.ac.id/index.php/jimus/article/view/3748 <p><span style="left: 245.317px; top: 835.611px; font-size: 20px; font-family: serif; transform: scaleX(0.987725);">The purpose of this study is to identify Causal Relationship of Gross </span><span style="left: 150.08px; top: 858.811px; font-size: 20px; font-family: serif; transform: scaleX(1.01315);">Domestic Product, Real Import and Import of Capital Goods. The </span><span style="left: 689.883px; top: 858.811px; font-size: 20px; font-family: serif; transform: scaleX(1.01582);">object used by this </span><span style="left: 150.08px; top: 881.611px; font-size: 20px; font-family: serif; transform: scaleX(1.05808);">study is Indonesia with 17 years of time periods starting 2000 to 2016. This study </span><span style="left: 150.08px; top: 904.861px; font-size: 20px; font-family: serif; transform: scaleX(0.992862);">used quantitative approach and time series method through Vector Autoregression </span><span style="left: 150.08px; top: 927.661px; font-size: 20px; font-family: serif; transform: scaleX(1.01545);">model analysis. The result showed a causal relationship between its varia</span><span style="left: 745.117px; top: 927.661px; font-size: 20px; font-family: serif; transform: scaleX(1.0118);">bles. Whilst </span><span style="left: 150.08px; top: 950.861px; font-size: 20px; font-family: serif; transform: scaleX(1.00952);">the analysis of Variance Decomposition showed the contribution (percentage) of each </span><span style="left: 150.08px; top: 973.661px; font-size: 20px; font-family: serif; transform: scaleX(1.01878);">variable which is still dominated by itself except the variable import of capital goods </span><span style="left: 150.08px; top: 996.861px; font-size: 20px; font-family: serif; transform: scaleX(0.999918);">that is still dominated by imports of oil and gas and non</span><span style="left: 596.233px; top: 996.861px; font-size: 20px; font-family: serif;">-</span><span style="left: 603.033px; top: 996.861px; font-size: 20px; font-family: serif; transform: scaleX(0.998448);">oil and gas. </span><span style="left: 699.883px; top: 996.861px; font-size: 20px; font-family: serif; transform: scaleX(0.997962);">Based on impulse </span><span style="left: 150.08px; top: 1019.66px; font-size: 20px; font-family: serif; transform: scaleX(1.0345);">response analysis can be seen that the shock on the variable import of capital goods </span><span style="left: 150.08px; top: 1042.89px; font-size: 20px; font-family: serif; transform: scaleX(1.02256);">does not cause permanent effect while the import of raw materials of oil and gas and </span><span style="left: 150.08px; top: 1065.69px; font-size: 20px; font-family: serif; transform: scaleX(0.999333);">non</span><span style="left: 179.683px; top: 1065.69px; font-size: 20px; font-family: serif;">-</span><span style="left: 186.483px; top: 1065.69px; font-size: 20px; font-family: serif; transform: scaleX(0.995142);">oil and gas have a permanent effect. The import relation on gross</span><span style="left: 769.917px; top: 1065.69px; font-size: 20px; font-family: serif; transform: scaleX(0.996373);">domestic </span><span style="left: 150.08px; top: 1088.89px; font-size: 20px; font-family: serif; transform: scaleX(1.02791);">product shows indication of funding requirement as supporting import activity </span><span style="left: 150.08px; top: 1111.69px; font-size: 20px; font-family: serif; transform: scaleX(1.00087);">especially in oil and gas sector and non oil and gas sector.</span></p> Muhammad Gunawan Dwilaksono Copyright (c) 2020-11-08 2020-11-08 8 1 4401 4413 PEMBUATAN APLIKASI UNTUK KOMUNITAS MINI4WD http://journal.ubaya.ac.id/index.php/jimus/article/view/3816 <p><span style="left: 344.4px; top: 487.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.888841);">Saat ini, komunitas</span><span style="left: 504.6px; top: 487.978px; font-size: 20px; font-family: sans-serif;">-</span><span style="left: 511.2px; top: 487.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.910203);">komunitas Mini4WD di Indonesia masih</span><span style="left: 189px; top: 510.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.89947);">tetap aktif mengadakan lomba balap. Para pemain Mini4WD saat ini menggunakan</span><span style="left: 189px; top: 533.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.928592);">media sosial untuk berinteraksi. Media sosial yang saat ini digunakan oleh</span><span style="left: 189px; top: 556.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.906406);">komunitas Mini4WD adalah facebook. Dari hasil analisis diketahui facebook belum</span><span style="left: 189px; top: 579.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.924941);">memenuhi kebutuhan. Kebutuhan tersebut adalah event, jual beli yang</span><span style="left: 189px; top: 602.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.887862);">menyediakan kategori sparepart M</span><span style="left: 477.4px; top: 602.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.889843);">ini4WD, dan grup sebagai wadah komunitas</span><span style="left: 189px; top: 625.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.914232);">yang dapat memberikan informasi lokasi yang detail. Maka dari itu, dibuat sebuah</span><span style="left: 189px; top: 648.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.888824);">media sosial yang menyediakan kebutuhan pemain Mini4WD. Pengguna dapat</span><span style="left: 189px; top: 671.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.909016);">melihat lokasi grup komunitas dalam tampilan peta, pengguna dap</span><span style="left: 724px; top: 671.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.908926);">at mencari grup</span><span style="left: 189px; top: 694.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.911933);">yang terdekat. Selain itu, pengguna dapat melihat semua event lomba yang</span><span style="left: 189px; top: 717.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.850778);">diadakan oleh pengguna lainnya. Pada halaman jual</span><span style="left: 613px; top: 717.978px; font-size: 20px; font-family: sans-serif;">-</span><span style="left: 619.6px; top: 717.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.860739);">beli pengguna dapat melihat</span><span style="left: 189px; top: 740.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.870543);">barang yang dijual oleh pengguna lain dalam kategori khusus Mini4WD. Desain</span><span style="left: 189px; top: 763.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.868893);">data mengguna</span><span style="left: 324.2px; top: 763.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.899445);">kan Entity Relationship Diagram (ERD). Desain proses</span><span style="left: 189px; top: 786.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.906537);">menggunakan flowchart. Aplikasi dibuat dengan menggunakan phonegap dan</span><span style="left: 189px; top: 809.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.89561);">menggunakan framework 7. Uji coba dilakukan dengan verifikasi dan validasi.</span><span style="left: 189px; top: 832.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.927521);">Verifikasi dilakukan dengan cara mencoba semua fitur dan</span><span style="left: 676.2px; top: 832.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.856151);">proses yang ada pada</span><span style="left: 189px; top: 855.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.855123);">aplikasi dan memastikan fitur dan proses yang telah dibuat bebas dari error dan</span><span style="left: 189px; top: 878.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.899967);">sesuai dengan tujuan pembuatan sistem. Validasi dilakukan dengan cara</span><span style="left: 189px; top: 901.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.884669);">memberikan kesempatan kepada pengguna untuk mencoba aplikasi yang telah</span><span style="left: 189px; top: 924.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.87171);">dibuat dan s</span><span style="left: 284px; top: 924.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.88909);">etelah itu diberikan angket pertanyaan seputar aplikasi. Dari pembuatan</span><span style="left: 189px; top: 947.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.881897);">Tugas Akhir yang telah dilakukan, dapat disimpulkan bahwa sistem dapat</span><span style="left: 189px; top: 970.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.942417);">membantu pemain Mini4WD untuk mencari grup, event, dan jual beli. Dari hasil</span><span style="left: 189px; top: 993.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.873787);">kuisioner didapatkan saran untuk pen</span><span style="left: 499.2px; top: 993.978px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.877288);">gembangan sistem selanjutnya yaitu untuk</span><span style="left: 189px; top: 1016.98px; font-size: 20px; font-family: sans-serif; transform: scaleX(0.909552);">menambahkan bentuk dari track, dan memperbaiki bentuk tampilan dari aplikasi.</span></p> Erick Kresnamurti Richard Pramono Hendra Dinata Copyright (c) 2020-11-08 2020-11-08 8 1 4755 4768 PENGARUH SERVICE QUALITY, PERCEIVED VALUE, FOOD QUALITY DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS PADA CARL’S JR CABANG KERTAJAYA SURABAYA http://journal.ubaya.ac.id/index.php/jimus/article/view/3789 <p><strong>Abstrak</strong> – Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Service Quality, Perceived Value, Food Quality, Customer Satisfaction terhadap Behavioral Intentions pada Carl’s Jr cabang Kertajaya Surabaya. Sumber data yang digunakan pada penelitian ini adalah data primer yang artinya diperoleh dari responden melalui penyebaran kuesioner. Responden dalam penelitian ini berjumlah 158 orang, yang pernah berkunjung ke Carl’s Jr Kertajaya Surabaya dalam 6 bulan terakhir, memiliki pendidikan minimal SMA/SMK/sederajat. Teknik pengambilan sampel adalah non-probability sampling dengan jenis convience sampling. Aras pengukuran yang digunakan adalah aras interval. Penelitian ini diolah dengan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS 20. Hasil dari penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh positif terhadap Behavioral Intentions, Food Quality dan Perceived Value berpengaruh positif terhadap Customer Satisfaction, sedangkan Service Quality tidak berpengaruh terhadap Customer Satisfaction di restoran cepat saji Carl’s Jr Kertajaya Surabaya.</p> <p><em><strong>Kata Kunci</strong></em>: Service Quality, Food Quality, Perceived Value. Behavioral Intentions.</p> <p><em><strong>Abstract</strong> –This study aims to know and analyze the influence of Service Quality, Perceived Value, Food Quality, Customer Satisfaction on Behavioral Intentions in Carl’s Jr Kertajaya Surabaya. The data source used in this study was primarily obtained from respondents using a set of questionnaires. Respondents in this study ammounted to 158 people who’ve been going to Carl’s Jr Kertajaya Surabaya in the last 6 months, and have a minimum educations of high school/vocational/equivalent. The sampling technique is a non-probability sampling, specifically the convience sampling. Level measurement used are interval level. This study was processed using Structural Equation Modeling (SEM), helped by AMOS 20 software. The result indicate that Customer Satisfaction has a positive impact on Behavioral Intentions, Food Quality and Perceived Value of positive effect towards Customer Satisfaction, whereas Service Quality has no effect on Customer Satisfaction in fast food restaurant at Carl’s Jr Kertajaya Surabaya. </em></p> <p><em><strong>Keyword</strong>: Service Quality, Food Quality, Perceived Value. Behavioral Intentions</em></p> Victor Ignatius Sutanto Copyright (c) 2020-11-08 2020-11-08 8 1 1229 1241 PENGARUH PERSONALITY TRAITS DAN CONGRUITY TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY PADA STARBUCKS DI SURABAYA http://journal.ubaya.ac.id/index.php/jimus/article/view/3794 <p><strong>Abstrak</strong> - Tujuan penelitian ini adalah untuk menguji pengaruh dari personality traits dan congruity terhadap customer satisfaction dan brand loyalty pada Starbucks di Surabaya. Data yang diambil dari 150 konsumen Starbucks dianalisis dengan menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel versi 8.7. Responden secara acak diambil dari konsumen Starbucks di Kota Surabaya, Indonesia. Berdasarkan hasil pengujian, ditemukan bahwa variabel congruity tidak berpengaruh terhadap variabel customer satisfaction dan brand loyalty. Selain itu hasil pengujian menunjukkan bahwa personality traits berpengaruh positif dan signifikan terhadap congruity, customer satisfaction, dan brand loyalty.</p> <p><em><strong>Kata kunci</strong></em>: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop.</p> <p><em><strong>Abstract</strong> - The purpose of this study is to examine the effect of personality traits and congruity on customer satisfaction and brand loyalty of Starbucks in Surabaya. Data from 150 Starbucks’ customers were analyzed using Structural Equation Model (SEM) via the Statistical Package for Social Sciences computer program version 18 and Lisrel version 8.7. Respondents were randomly drawn from Starbucks’ customers in Surabaya city, Indonesia. Based from test results, it was found that congruity not impact on customer satisfaction and brand loyalty. Another result shows that personality traits have positive and significant impact on congruity, customer satisfaction, and brand loyalty. </em></p> <p><em><strong>Keywords</strong>: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop</em></p> Ardhika Bintoro Copyright (c) 2020-11-08 2020-11-08 8 1 1297 1311 PERTUMBUHAN EKONOMI INDONESIA SEBELUM DAN SESUDAH PEMBERLAKUAN MEA http://journal.ubaya.ac.id/index.php/jimus/article/view/3696 <p><span style="left: 360.683px; top: 189.388px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.868889);">This study </span><span style="left: 458.917px; top: 189.388px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.888622);">explains about</span><span style="left: 588.117px; top: 189.388px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.86925);"> the conditions of Indonesia's </span><span style="left: 189.033px; top: 214.388px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.928177);">Economic Growth before and after the enactment of the ASEAN Economic </span><span style="left: 189.033px; top: 239.188px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.891805);">Community (</span><span style="left: 303.483px; top: 239.188px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.919131);">AEC</span><span style="left: 344.483px; top: 239.188px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.870462);">). This research uses qualitative descriptive approach by </span><span style="left: 189.033px; top: 264.188px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.937843);">using qualitative</span><span style="left: 334.483px; top: 264.188px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.927025);"> descriptive analysis. In addition to focus on the conditions </span><span style="left: 189.033px; top: 288.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.906313);">of Indonesia's Economic Growth before and after the enactment of the MEA, </span><span style="left: 189.033px; top: 313.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.916214);">this research will also </span><span style="left: 403.483px; top: 313.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.912273);">explain about</span><span style="left: 526.317px; top: 313.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.855235);"> one of the issues </span><span style="left: 701.167px; top: 313.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.933727);">which </span><span style="left: 762.567px; top: 313.988px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.914288);">related to </span><span style="left: 189.033px; top: 338.788px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.872917);">Indonesia's Economic Growth before and after th</span><span style="left: 628.917px; top: 338.788px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.884163);">e MEA's implementation</span><span style="left: 845px; top: 338.788px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.933333);">. </span><span style="left: 189.033px; top: 363.838px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.845217);">The issue is about </span><span style="left: 360.083px; top: 363.838px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.835355);">the cause of</span><span style="left: 468.517px; top: 363.838px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.861953);"> the low competitiveness of the Indonesian </span><span style="left: 189.033px; top: 388.838px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.900663);">economy to Singapore, Malaysia and Thailand before and following the </span><span style="left: 189.033px; top: 413.638px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.917141);">enactment of the ASEAN Economic Community (</span><span style="left: 619.717px; top: 413.638px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.922865);">AEC</span><span style="left: 660.967px; top: 413.638px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.943514);">). The findings of this </span><span style="left: 189.033px; top: 438.638px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.926974);">study indicate that</span><span style="left: 361.683px; top: 438.638px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.925771);"> Indonesia's Economic Growth before and after the </span><span style="left: 189.033px; top: 463.438px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.893527);">enactment of the ASEAN Economic Community (</span><span style="left: 640.767px; top: 463.438px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.922865);">AEC</span><span style="left: 681.967px; top: 463.438px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.918461);">) is in a different, </span><span style="left: 189.033px; top: 488.438px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.906984);">volatile, and fairly stable condition. When compared, after the </span><span style="left: 189.033px; top: 513.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.914486);">implementation of </span><span style="left: 360.883px; top: 513.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.922865);">AEC</span><span style="left: 401.883px; top: 513.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.898684);"> Indonesia's Economic Growth has decreased. It </span><span style="left: 189.033px; top: 538.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.865647);">shows </span><span style="left: 250.233px; top: 538.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.928622);">that, </span><span style="left: 298.083px; top: 538.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.919131);">AEC</span><span style="left: 339.083px; top: 538.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.881518);"> has no positive impact on Indonesia Economic Growth. </span><span style="left: 189.033px; top: 563.238px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.92797);">There are various factors that cause it one of them is the significant impact </span><span style="left: 189.033px; top: 588.038px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.853535);">of the </span><span style="left: 247.833px; top: 588.038px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.919131);">AEC</span><span style="left: 288.683px; top: 588.038px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.84003);"> can not be seen in the short term but in the long run. Even if </span><span style="left: 189.033px; top: 613.038px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.896743);">Indonesia's Economic Growth is stable, the</span><span style="left: 586.117px; top: 613.038px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.901926);">re are various problems that </span><span style="left: 189.033px; top: 637.871px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.8892);">occur and potentially adversely affect Indonesia's Economic Growth. The </span><span style="left: 189.033px; top: 662.871px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.89812);">low competitiveness of the Indonesian economy against Singapore, Malaysia </span><span style="left: 189.033px; top: 687.671px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.893779);">and Thailand is due to the ongoing domestic problems that hamper Indonesia</span><span style="left: 189.033px; top: 712.671px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.881282);">compet</span><span style="left: 251.433px; top: 712.671px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.890497);">itiveness in the globalized world. These problems include the low ease </span><span style="left: 189.033px; top: 737.671px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.935771);">of licensing and doing business, infrastructure problems, and bureaucratic </span><span style="left: 189.033px; top: 762.471px; font-size: 21.6px; font-family: sans-serif; transform: scaleX(0.847326);">issues.</span></p> Intan Roosdiantoro Ahmad Zafrullah TN. Firman Rosjadi Djoemadi Copyright (c) 2020-11-07 2020-11-07 8 1 4095 4109 PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN PADA PT SULING MAS TRI TUNGGAL ABADI http://journal.ubaya.ac.id/index.php/jimus/article/view/3560 <p>Abstract - This study aims to determine the effect of Total Quality Management (TQM) simultaneously and partially on employee performance of PT Suling Mas Tri Tunggal Abadi. This research uses a quantitative approach with simple linear regression analysis method. The samples used are employees who have subordinates such as managers and supervisors. The number of samples that used in this study were 55 employees. The results showed that there is a strong relationship between the application of TQM with employee performance in PT. Suling Mas Tri Tunggal Abadi. Total Quality Management (TQM) proved to affect the employees simultaneously and partially on the PT. Suling Mas Tri Tunggal Abadi.</p> Jonathan Ristian Fitri Novika Widjaja Antonius Budhiman Setyawan Copyright (c) 2020-11-03 2020-11-03 8 1 3039 3056