CALYPTRA

USULAN PERBAIKAN RANCANGAN DESAIN LAYOUT PADA LINGKUNGAN CATERING ALAMI SURABAYA DENGAN PENDEKATAN PRINSIP ERGONOMI

Agasya Karindra Ario R. — 2020-11-09

Catering Alami Surabaya is a company engaged in the restaurant was founded in 2001 by a husband and wife who have a hobby of cooking. Problems faced by Catering Alami Surabaya that is in the Catering environment layout arrangement that seemed messy and less effective in the production process at Catering Alami Surabaya. Along with these problems, this research is done by doing direct observation so as to obtain the appropriate data and expected to be able to design the Catering Environment design with ergonomic principles. Factors influencing the design of Surabaya Natural Catering environment include arrangement of place, operation line, approach factor and proximity to interaction to employees, comfort and security of location as work place and completeness of production equipment. From the research result of design of environmental design Catering Alami Surabaya have refer to ENASE ergonomic principle that is: Effective, Comfortable, Safe, Healthy and Efficient. Five of these concepts are related to design design in Surabaya Natural Catering environment.

STUDI KELAYAKAN DAN PERANCANGAN STRATEGI PEMASARAN PENDIRIAN USAHA MINI BUFFET TACO DENGAN MEMPERTIMBANGKAN METODE KANSEI ENGINEERING DI SURABAYA

Niko Ferrik — 2020-11-09

Some examples of street food that have high demand in Surabaya such as kebabs, burgers and crepes. That street foods, kebabs, burgers and crepes have a variety of contents that can be fairly complete. Because of that, the business idea of Mini Buffet Taco is occurred. Mini Buffet Taco is a kind of street food based on Mexican taco food, but in order to differ Mini Buffet tacos with other types of tacos or kebabs, there is a new innovation that the consumers buy not in finished form, but the contents and bread separated, so that when the consumers want to enjoy Mini Buffet Taco, consumers can make taco according to their own desired taste. The layout of the stand should be suited to the emotional needs of the customers, hence the use of kansei engineering method to design the layout of the stand and supported with antrhopometric method to design the layout. This could facilitate operator to ease in serving customer order and shorten the time of serve by designing an ergonomicplacement . From the results of data processing and analysis, for the marketing aspect is very feasible because the effective demand reach to 30,000 people per year. For technical aspect chosen location inside Mall, that is East Cost City. And for the calculation of HPP analysis are obtained selling price Rp.15.150,00 (chicken filling tacos) and Rp.25.650,00 (taco filling cow). For the management aspect required 5 person personnel, where 2 person (owner & chef) are in kitchen and 3 person (head staff, cashier, staff) are in the stand. For financial aspect, show that NPV (Rp331,601,440.74> 0), DPP (1,20 years <5 years) and IRR (100%> MARR = 14,92%) indicates that Mini Buffet Taco business is feasible to establish.

STUDI KELAYAKAN TAKSI WANITA “WOMEN TAXI”DI KOTA SURABAYA

Guntur Khoiru Wildan — 2020-11-09

The number of crimes that occurred at this time to make the security of the community a little disturbed, especially women in Indonesia. Because in 2016 Komnas Perempuan recorded 16.217 cases of crimes experienced by women. One suitable business opportunity to solve the above problem is to establish a Women Taxi. A feasibility study is needed to find out whether the business is feasible or not. The results on the market aspect show that effective demand for Women Taxi in 2018 is 290.430 consumers, effective demand continues to increase until 2022. In the technical aspect, the business location and location of the base are selected by the A HP method. The selec ted business location is loca ted on J L. Raya Kendung, while the location of the selec ted base 10 places spread in the city of Surabaya. On the aspect of management is defined form of this business entity is CV with 75% capital comes fr om the owner of CV and 25% comes fr om BCA loan. On the financial aspect is known TPC value of Rp26.792.176.124,0 0. NPV value of Rp19.446.473.183,00. DPP of this business for 3 years 5 months 27 days, while IRR is greater than MARR (10.44%), which is 34.87%.

ANALISIS KEPUASAN MAHASISWA TERHADAP PENGGUNAAN INTERNET BANKING REFERENSI DARI PERGURUAN TINGGI (STUDI KASUS: PERGURUAN TINGGI DI KOTA SURABAYA)

DINY PUTRI LARAS S. — 2020-11-08

The purpose of this study is to find out whether the students who have owned and used internet banking service facilities from banks that have been determined by the college really feel the satisfaction caused by the efficient level, benefits and security of the internet banking usage. And is it true that efficiencies, benefits and security together have a causal relationship to the level of student satisfaction in the use of internet banking services from banks that have been determined by the college. Questionnaires distributed to respondents are limited only to students in private universities ie universities surabaya who have experience at least 1 year using internet banking. While the sampling using accidental sampling method. The results showed that all the students who own and use internet banking service facility feel satisfaction based on the causal relationship by each of 3 object that is efficient, benefit and security with significant level less or equal to alfa 5%. Except, the object of benefit is significant at alpha 5.2%. And together these three objects are efficient, benefits and security provide a significant positive relationship to the level of student satisfaction as consumers of internet banking

service users of the banks that have been suggested by the college.

HUBUNGAN KAUSALITAS PRODUK DOMESTIK BRUTO, IMPOR RIIL DAN IMPOR BARANG MODAL INDONESIA PERIODE 2000 –2016 DENGAN PENDEKATAN MODEL ANALISIS VECTOR AUTOREGRESSION (VAR)

Muhammad Gunawan Dwilaksono — 2020-11-08

The purpose of this study is to identify Causal Relationship of Gross Domestic Product, Real Import and Import of Capital Goods. The object used by this study is Indonesia with 17 years of time periods starting 2000 to 2016. This study used quantitative approach and time series method through Vector Autoregression model analysis. The result showed a causal relationship between its variables. Whilst the analysis of Variance Decomposition showed the contribution (percentage) of each variable which is still dominated by itself except the variable import of capital goods that is still dominated by imports of oil and gas and non-oil and gas. Based on impulse response analysis can be seen that the shock on the variable import of capital goods does not cause permanent effect while the import of raw materials of oil and gas and non-oil and gas have a permanent effect. The import relation on grossdomestic product shows indication of funding requirement as supporting import activity especially in oil and gas sector and non oil and gas sector.

PEMBUATAN APLIKASI UNTUK KOMUNITAS MINI4WD

Erick Kresnamurti — 2020-11-08

Saat ini, komunitas-komunitas Mini4WD di Indonesia masihtetap aktif mengadakan lomba balap. Para pemain Mini4WD saat ini menggunakanmedia sosial untuk berinteraksi. Media sosial yang saat ini digunakan olehkomunitas Mini4WD adalah facebook. Dari hasil analisis diketahui facebook belummemenuhi kebutuhan. Kebutuhan tersebut adalah event, jual beli yangmenyediakan kategori sparepart Mini4WD, dan grup sebagai wadah komunitasyang dapat memberikan informasi lokasi yang detail. Maka dari itu, dibuat sebuahmedia sosial yang menyediakan kebutuhan pemain Mini4WD. Pengguna dapatmelihat lokasi grup komunitas dalam tampilan peta, pengguna dapat mencari grupyang terdekat. Selain itu, pengguna dapat melihat semua event lomba yangdiadakan oleh pengguna lainnya. Pada halaman jual-beli pengguna dapat melihatbarang yang dijual oleh pengguna lain dalam kategori khusus Mini4WD. Desaindata menggunakan Entity Relationship Diagram (ERD). Desain prosesmenggunakan flowchart. Aplikasi dibuat dengan menggunakan phonegap danmenggunakan framework 7. Uji coba dilakukan dengan verifikasi dan validasi.Verifikasi dilakukan dengan cara mencoba semua fitur danproses yang ada padaaplikasi dan memastikan fitur dan proses yang telah dibuat bebas dari error dansesuai dengan tujuan pembuatan sistem. Validasi dilakukan dengan caramemberikan kesempatan kepada pengguna untuk mencoba aplikasi yang telahdibuat dan setelah itu diberikan angket pertanyaan seputar aplikasi. Dari pembuatanTugas Akhir yang telah dilakukan, dapat disimpulkan bahwa sistem dapatmembantu pemain Mini4WD untuk mencari grup, event, dan jual beli. Dari hasilkuisioner didapatkan saran untuk pengembangan sistem selanjutnya yaitu untukmenambahkan bentuk dari track, dan memperbaiki bentuk tampilan dari aplikasi.

PENGARUH SERVICE QUALITY, PERCEIVED VALUE, FOOD QUALITY DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS PADA CARL’S JR CABANG KERTAJAYA SURABAYA

Victor Ignatius Sutanto — 2020-11-08

Abstrak – Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Service Quality, Perceived Value, Food Quality, Customer Satisfaction terhadap Behavioral Intentions pada Carl’s Jr cabang Kertajaya Surabaya. Sumber data yang digunakan pada penelitian ini adalah data primer yang artinya diperoleh dari responden melalui penyebaran kuesioner. Responden dalam penelitian ini berjumlah 158 orang, yang pernah berkunjung ke Carl’s Jr Kertajaya Surabaya dalam 6 bulan terakhir, memiliki pendidikan minimal SMA/SMK/sederajat. Teknik pengambilan sampel adalah non-probability sampling dengan jenis convience sampling. Aras pengukuran yang digunakan adalah aras interval. Penelitian ini diolah dengan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS 20. Hasil dari penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh positif terhadap Behavioral Intentions, Food Quality dan Perceived Value berpengaruh positif terhadap Customer Satisfaction, sedangkan Service Quality tidak berpengaruh terhadap Customer Satisfaction di restoran cepat saji Carl’s Jr Kertajaya Surabaya.

Kata Kunci: Service Quality, Food Quality, Perceived Value. Behavioral Intentions.

Abstract –This study aims to know and analyze the influence of Service Quality, Perceived Value, Food Quality, Customer Satisfaction on Behavioral Intentions in Carl’s Jr Kertajaya Surabaya. The data source used in this study was primarily obtained from respondents using a set of questionnaires. Respondents in this study ammounted to 158 people who’ve been going to Carl’s Jr Kertajaya Surabaya in the last 6 months, and have a minimum educations of high school/vocational/equivalent. The sampling technique is a non-probability sampling, specifically the convience sampling. Level measurement used are interval level. This study was processed using Structural Equation Modeling (SEM), helped by AMOS 20 software. The result indicate that Customer Satisfaction has a positive impact on Behavioral Intentions, Food Quality and Perceived Value of positive effect towards Customer Satisfaction, whereas Service Quality has no effect on Customer Satisfaction in fast food restaurant at Carl’s Jr Kertajaya Surabaya.

Keyword: Service Quality, Food Quality, Perceived Value. Behavioral Intentions

PENGARUH PERSONALITY TRAITS DAN CONGRUITY TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY PADA STARBUCKS DI SURABAYA

Ardhika Bintoro — 2020-11-08

Abstrak - Tujuan penelitian ini adalah untuk menguji pengaruh dari personality traits dan congruity terhadap customer satisfaction dan brand loyalty pada Starbucks di Surabaya. Data yang diambil dari 150 konsumen Starbucks dianalisis dengan menggunakan Structural Equation Model (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel versi 8.7. Responden secara acak diambil dari konsumen Starbucks di Kota Surabaya, Indonesia. Berdasarkan hasil pengujian, ditemukan bahwa variabel congruity tidak berpengaruh terhadap variabel customer satisfaction dan brand loyalty. Selain itu hasil pengujian menunjukkan bahwa personality traits berpengaruh positif dan signifikan terhadap congruity, customer satisfaction, dan brand loyalty.

Kata kunci: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop.

Abstract - The purpose of this study is to examine the effect of personality traits and congruity on customer satisfaction and brand loyalty of Starbucks in Surabaya. Data from 150 Starbucks’ customers were analyzed using Structural Equation Model (SEM) via the Statistical Package for Social Sciences computer program version 18 and Lisrel version 8.7. Respondents were randomly drawn from Starbucks’ customers in Surabaya city, Indonesia. Based from test results, it was found that congruity not impact on customer satisfaction and brand loyalty. Another result shows that personality traits have positive and significant impact on congruity, customer satisfaction, and brand loyalty.

Keywords: Personality traits, Congruity, Customer Satisfaction, Brand Loyalty, Coffee shop

PERTUMBUHAN EKONOMI INDONESIA SEBELUM DAN SESUDAH PEMBERLAKUAN MEA

Intan Roosdiantoro — 2020-11-07

This study explains about the conditions of Indonesia's Economic Growth before and after the enactment of the ASEAN Economic Community (AEC). This research uses qualitative descriptive approach by using qualitative descriptive analysis. In addition to focus on the conditions of Indonesia's Economic Growth before and after the enactment of the MEA, this research will also explain about one of the issues which related to Indonesia's Economic Growth before and after the MEA's implementation. The issue is about the cause of the low competitiveness of the Indonesian economy to Singapore, Malaysia and Thailand before and following the enactment of the ASEAN Economic Community (AEC). The findings of this study indicate that Indonesia's Economic Growth before and after the enactment of the ASEAN Economic Community (AEC) is in a different, volatile, and fairly stable condition. When compared, after the implementation of AEC Indonesia's Economic Growth has decreased. It shows that, AEC has no positive impact on Indonesia Economic Growth. There are various factors that cause it one of them is the significant impact of the AEC can not be seen in the short term but in the long run. Even if Indonesia's Economic Growth is stable, there are various problems that occur and potentially adversely affect Indonesia's Economic Growth. The low competitiveness of the Indonesian economy against Singapore, Malaysia and Thailand is due to the ongoing domestic problems that hamper Indonesiacompetitiveness in the globalized world. These problems include the low ease of licensing and doing business, infrastructure problems, and bureaucratic issues.

PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN PADA PT SULING MAS TRI TUNGGAL ABADI

Jonathan Ristian — 2020-11-03

Abstract - This study aims to determine the effect of Total Quality Management (TQM) simultaneously and partially on employee performance of PT Suling Mas Tri Tunggal Abadi. This research uses a quantitative approach with simple linear regression analysis method. The samples used are employees who have subordinates such as managers and supervisors. The number of samples that used in this study were 55 employees. The results showed that there is a strong relationship between the application of TQM with employee performance in PT. Suling Mas Tri Tunggal Abadi. Total Quality Management (TQM) proved to affect the employees simultaneously and partially on the PT. Suling Mas Tri Tunggal Abadi.