@article{Indika_Jovita_2017, title={MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN}, volume={1}, url={https://journal.ubaya.ac.id/index.php/JIBT/article/view/296}, DOI={10.24123/jbt.v1i01.296}, abstractNote={<p>The speed of internet access and the rapid growth of the smartphone industry<br>makes it easier for people to get information. In the field of marketing, this affects<br>how the promotion is done. The use of social media which is actually means<br>for social interaction between online individuals becomes commonly used by<br>companies as a tool for promotion including in the tourism industry. One of the<br>social media that is often used is Instagram, an application that allows users to<br>share photos and pictures along with short messages with other users. This study<br>discussed how Instagram as a social media can affect consumer purchase intention<br>toward a tourist destination. The subject of research is Floating Market located in<br>Lembang, Bandung, West Java. The results showed that information delivered<br>through Instagram was effective in increasing consumer purchase intention up<br>to 50.2%</p&gt;}, number={01}, journal={Jurnal Bisnis Terapan}, author={Indika, Deru R and Jovita, Cindy}, year={2017}, month={Aug.}, pages={25-32} }