Jurnal Bisnis Terapan

ADULT LEARNERS’ LANGUAGE ACQUISITION: A CASE STUDY OF IN-HOUSE TRAINING OF COMPANY “X” JAKARTA

Yerly Arnold Datu — 2024-06-27

The acquisition of English proficiency among adult learners is essential in today's globalized world, where English serves as the lingua franca of international business and communication. The demand for English proficiency extends beyond external business interactions to internal organizational processes, where effective communication within multicultural teams is crucial for collaboration and productivity. To thrive in the interconnected global economy, Indonesian companies must invest in English language training initiatives to equip their workforce with the necessary skills to navigate diverse work environments successfully. This descriptive qualitative study employing a case study approach aims at describing language acquisition of participants attending an in-house training called Business English program, obstacles faced, strategies applied as well as results obtained. The study also provides an overview of two analyses concerning challenges and strategies in adult language acquisition. The findings summarize participants’ profiles, revealing a gender skew towards females and varying levels of confidence despite strong motivation levels. Notably, it highlights that 75% of participants displayed mediocre speaking ability, while 25% exhibited low proficiency. Additionally, 75% had low confidence levels, contrasting with one participant's high confidence. All participants demonstrated strong motivation. Furthermore, improvements in fluency and accuracy skills are evident across participants, with scores increasing by an average of 7.9%. This indicates the effectiveness of instructional strategies in enhancing language proficiency. The analysis underscores the complex interplay between participant characteristics, instructional approaches, and language learning outcomes, offering insights for educators to tailor pedagogical strategies and create supportive environments conducive to adult language acquisition.

ANALISIS KECURANGAN DALAM PELAPORAN KEUANGAN:BAGIAN DARI BUKTI RASIO KEUANGAN

Ade Onny Siagian — 2024-06-27

The case study related to the abuses of financial reports is damaging the trust of the public and stakeholders. This research was designed to identify and evaluate the importance of financial ratios in identifying potential fraudulent financial statements of non-financial companies on the Indonesia Stock Exchange. These companies were selected based on the Beneish M-Score as the first sign of fraud. The results of the analysis show that the debt to equity ratio, receivables to income, and current ratio indicate the possibility of fraud. Analyzing the period 2019 to 2023, we find that the current ratio can detect fraud a year earlier. These results suggest that metrics such as debt to equity, receivables to revenue, and current ratio can help detect fraud, potentially benefiting shareholders, regulators, and creditors. The results of this study was still in line those studies which have been conducted before in different parts of Indonesia and at the time or period of time.

ENHANCING ORGANIZATIONAL READINESS IN FACING THE ERA OF DISRUPTION WITH RESILIENCE – BASED STRATEGY

Aisyah Pia Asrunputri — 2024-06-27

This research is intended to identify how the organizational readiness in facing the era of disruption can enhanced, using certain strategies such as resilience- based strategies. Today's organizations are required to be resilient in facing disruption. This disruption gives birth to various risks that must be faced by businesses. Organizations are expanding their perspectives that were once only around operations and finance, now involving human resources. Therefore, it is important for organizations to understand the disruption that affect the organization and their readiness to face these risks. This research uses instruments developed by Deloitte (2023) focusing on measuring the readiness gap trends; ranging from readiness gap in a skill-based approach to readiness gap in leadership in a disrupted world. The sample of this research involving business owners and managers in Indonesia. The results show that majority of the respondents have a significant level of readiness in facing the era of disruption especially in terms of anticipating societal and environmental risk in daily business operation.

PENGARUH FOMO DAN SALES PROMOTION TERHADAP IMPULSE BUYING, DENGAN GENDER SEBAGAI VARIABEL MODERASI

Mentari Septynaputri Widodo — 2024-06-27

The rapid development of online web-based technology has significantly improved the concept of social media. The field of e-commerce has also undergone a massive evolution leading to the emergence of a new phenomenon known as Social commerce. The high development of Social commerce ultimately makes it easier for users to obtain information and makes it easier for them to shop online. This ultimately gives rise to a phenomenon called impulse buying. This study aims to examine the influence of sales promotion and FOMO on impulse buying and how gender moderate the relationship between sales promotion and impulse buying. The researcher surveyed 110 Indonesian z generation as respondents. The results show that Impulse buying and sales promotion positively affect the impulse buying, and gender moderate the relationship between sales promotion and impulse buying. This finding is line with those studies on the same topics which have conducted before in the last five years.

INVESTIGASI MODEL PENGEMBANGAN WISATA HALAL; SEJAUH MANA PERAN RELIGIOSITAS DALAM MENCIPTAKAN KEPUASAN DAN LOYALITAS?

Moh. Helmi Hidayat — 2024-06-27

Creating satisfaction and loyalty in the tourism business is the basis that will determine the sustainability of the business. These two variables are very important variables, even this issue is being studied among researchers, regarding what factors are the determinants in creating satisfaction and loyalty. This research is in the form of dissecting the determining factors that will create satisfaction and loyalty. This study tries to dissect whether religiosity, destination image, demographics and motivation have a big role in creating satisfaction and loyalty. To do so, researchers managed to collect as many as 177 respondents to fill out a research questionnaire. Then from the data that the researcher has obtained, the researcher analyzes the data statistically descriptive and SEM PLS to prove the hypothesis that has been made by the researcher. From this analysis the researcher got the result that religiosity, destination image, demographics have a positive and significant effect on satisfaction, while motivation is not significant on satisfaction. Besides that, religiosity, destination image, demographics can indirectly influence the loyalty variable through satisfaction. Religiosity can be a moderating variable for the relationship between demographics and satisfaction. Finally, the satisfaction variable has a significant effect on loyalty.

MENGUKUR KUALITAS PELAYANAN TENAGA PENJUALAN: STUDI PADA SEBUAH PERUSAHAAN DISTRIBUTOR SANDAL KARET DI SURABAYA

Novie Prasetyaning Marhaeni — 2024-06-27

Over the past three years, the sales of sandals and rubber shoes have been significantly impacted by the global COVID-19 pandemic. This has coincided with the economic downturn, particularly in the industrial sector. One way to recover is through innovations in the sales of primary, secondary, and tertiary products. By providing high-quality services and prime performance from the human resources possessed, it is hoped that the company's performance can be improved. The purpose of this study is to understand the quality of service and sales performance. The method used in this study is a qualitative descriptive approach, where data collection was conducted through interviews, observations, and recordings. Through a literature review and the information obtained, it was found that the service provided by the salespeople being studied has an impact on their performance. The factors studied include product knowledge, clarity in presenting information, and the process of providing service quickly, accurately, and completely. Many studies on customer service quality have been conducted in service companies such as banks, hotels, and hospitals, but there have been few assessments of service quality in small industries with standardized service standards. The purpose of this study is to bridge this gap by evaluating the condition of service quality for customers to formulate effective and suitable strategies for improving the company. The limitations of this study are that it only focuses on one distributor company and additional approaches are needed to obtain more complex information.

PENGARUH KERAGAMAN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI SAHABAT MOTOR PALEMBANG

Muhammad Bagus Saputra — 2024-06-27

The purpose of this study is to investigate the effect of product innovation and word of mouth on the sales of Sahabat Motors Palembang. This study used primary and secondary data obtained from interviews. Combining 25 SPSS models and data from 100 respondents, product category significantly influenced 3,085 purchase decisions. Further analysis shows that the t values in the t table are 3085, 1983 and higher, which indicates a higher t score. T table or 6.725 1. 983 is greater than it. Because it affects your purchasing decision. 6.725 Since y = 14.713 + 0.188X1 + 0.726X2 is small. Productivity Effects 58 Forces and Static Connections greatly influences the purchase choice. The result of this was in line with those studies which have been conducted before related to the techniques of word of mouth in promotion and other techniques which are usually used in the marketing and promotions to accelerate the purchasing decisions of the potential buyers.

PENGARUH ENDORSEMENT INFLUENCER DALAM MEMBENTUK KEPERCAYAAN KONSUMEN TERHADAP BRAND YU MARNI

Dewi Nopita — 2024-06-27

Consumer trust is a key factor in purchasing decisions. Influencer endorsements have become an increasingly popular marketing strategy in efforts to influence consumer preferences. Influencer s possess a level of credibility that impacts the trust levels towards the Yu Marni brand. Yu Marni is a business that sells products made from corn and cassava, yet its product marketing has not been optimal, failing to reach the sales target. Therefore, utilizing Influencer s and leveraging their credibility in advertising campaigns is crucial. However, Yu Marni is challenged to build brand trust to compete with other brands. The objective of this research is to determine the extent of the influence of Influencer endorsements in shaping consumer trust in the Yu Marni brand. The research method includes interviews and surveys conducted through questionnaires. The questionnaires were created using Google Forms and shared via WhatsApp groups. 31 respondents filled out the questionnaires. The research results prove that Influencer endorsements significantly influence consumer trust in the Yu Marni product. The study has demonstrated that consumers agree that Influencer s have successfully introduced Yu Marni products, as evidenced by a 78.3% response rate. Additionally, 56.5% of respondents felt inspired to purchase Yu Marni products after seeing promotions by Influencer s. Influencer endorsements have a significant positive impact on building consumer trust in the Yu Marni brand.

PENGARUH GENDER, USIA, DAN PENDIDIKAN DIREKTUR UTAMA TERHADAP KINERJA PERUSAHAAN SEKTOR INDUSTRI DI BURSA EFEK INDONESIA

A An Arief Jusuf — 2024-06-27

The manufacturing industry plays a central role in the economies of developing countries, including Indonesia. Financial performance significantly impacts the assessment of a company's value. This research aims to analyze and gain a deeper understanding of how the gender, age, and educational level of Chief Executive Officers (CEOs) influence the performance of companies listed in the industrial sector on the Indonesia Stock Exchange (IDX). The characteristics of the study's population include companies in the industrial sector listed on the main board and development board of the IDX, which have published annual reports during the period 2012-2022. The data analysis methods employed involve pooled ordinary least squares and quantile regression. The Hannan-Quinn criteria are utilized to select the best equations for interpretation of the hypothesis testing results. Equations using quantile regression are selected for hypothesis testing. From the hypothesis testing results in this study, it can be concluded that the gender of the CEO has an impact on company performance, while the age and educational level of the CEO do not affect company performance. A negative trend is identified, where male CEOs tend to have a lower impact on company performance compared to their female counterparts in the CEO position.