Aflah Hanif Hariadi and Agung Eko Budiwaspada 2023. THE INFLUENCE OF VTUBER VIEWERS’ SELF-CONGRUITY AND CELEBRITY ATTACHMENTS ON CONSUMER ENGAGEMENT ON YOUTUBE. Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori. 27, 2 (Sep. 2023), 72-82. DOI:https://doi.org/10.24123/jeb.v27i2.5817.