Aflah Hanif Hariadi, Agung Eko Budiwaspada. THE INFLUENCE OF VTUBER VIEWERS’ SELF-CONGRUITY AND CELEBRITY ATTACHMENTS ON CONSUMER ENGAGEMENT ON YOUTUBE. JEB [Internet]. 2023Sep.12 [cited 2024Nov.21];27(2):72-. Available from: https://journal.ubaya.ac.id/index.php/jeb/article/view/5817