Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori

MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE

Nanto Purnomo — 2024-04-22

In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract customer attention. The commitment and concern for the environment shown by Aqua is a form of green marketing. This research applies a survey method in a quantitative approach. Data analysis was carried out using Smart PLS 3.0 software. The findings from the research show that there is a significant influence of the green trust variable (X1) on green loyalty (Y) in Aqua bottled drinking water products. Apart from that, there is a significant influence of the green trust variable (X1) on green satisfaction (Z) with Aqua bottled drinking water products. The green company image variable (X2) also has a significant influence on green loyalty (Y) for Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green satisfaction (Z) for Aqua bottled drinking water products. Furthermore, green satisfaction (Z) also has a significant effect on green loyalty (Y) for Aqua bottled drinking water products. Apart from that, there is a significant influence on the green trust variable (X1) on green loyalty (Y) through green satisfaction (Z) on Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green loyalty (Y ) through green satisfaction (Z) in Aqua bottled drinking water products.

PHILIPPINE MSMES AFTER THE COVID-19 PANDEMIC: A SYSTEMATIC REVIEW OF PANDEMIC IMPACTS AND COPING STRATEGIES

Jeorgie Francine Labiaga — 2024-05-04

The COVID-19 pandemic negatively impacted the economy's flow in the majority of areas across the world. Reduced economic activity due to travel restrictions and lockdowns imposed to stop the virus's spread caused economic recessions in the pandemic-affected areas. MSMEs are the backbone of the Philippines, providing 99.5% of the nation’s business population and 65.10% of the nation's workforce. In addition to dealing with extraordinary economic and social challenges over the past two years, SME preparation for transitioning to a digital and sustainable economy has been necessary. The researcher will use a Systematic Literature Review to assess the transparency and consistency of the screening procedure and the approaches to coping applied by Philippine MSMEs in the context of the COVID-19 pandemic. The study will make use of three research guide questions. 1) What are the pandemic risks and their impact on Philippine MSMEs? 2) What coping strategies do Philippine MSMEs use to deal with risks and pandemic risk impacts? According to the review, human movement restrictions (Lockdowns), financial constraints/ revenue losses, operating difficulties, economic crisis and recession, and job losses are impacts of the pandemic on MSMEs. Furthermore, the study listed four essential coping strategies: digital and technological adoption/adaptation, government financial support/packages, modification of business models, and implications for financial stability (loans). This study will contribute to ideas in innovation and technological advancement, business improvement, and wise cost distribution.

INDONESIAN’S TOURIST SHOPPING JOURNEY (TSJ) DURING AND AFTER THE COVID-19 PANDEMIC

Siti Rahayu — 2024-06-22

This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating condition, pleasure, and arousal on the intention to use smartphones on the Tourist Shopping Journey (TSJ) on domestic tourists in Indonesia. There are two conditions in this study, namely during the Covid-19 pandemic and after. Data processing in this study used SPSS 24.0 and AMOS 24.0. The results showed that during the Covid-19 pandemic, the variables of facilitating condition and pleasure affected the intention to use smartphones when shopping on tourist trips. Meanwhile, in conditions after the Covid-19 pandemic, the influential variables are facilitating conditions and arousal.

CAPITAL MARKET REACTION TO PRABOWO-GIBRAN’S VICTORY IN THE 2024 PRESIDENTIAL ELECTION IN INDONESIA : TESTING ON INFOBANK15

Yuniar Fitriyani — 2024-06-29

This research aims to analyze the capital market reaction to the event study of Prabowo-Gibran's victory in the Indonesian Presidential Election by comparing the variables of stock price, stock return and Infobank15 stock trading volume activity in the research period 20 days before and 20 days after the announcement on March 20 2024. Including quantitative research because the data taken is secondary data sourced from idx.co.id where the population which is also a sample is 15 leading banks with good performance according to the Indonesian Stock Exchange. The research results reveal that there is no difference in the average stock price, average stock return and average TVA before and after the announcement of Prabowo-Gibran's victory.

INFORMATION SYSTEMS PERSPECTIVE: THE IMPACT OF USER INTERFACE ON CONSUMER PURCHASE INTENTIONS BASED ON A SYSTEMATIC REVIEW OF USER EXPERIENCE

M. Zacky — 2024-06-30

Shopee is one of the largest online marketplaces in Indonesia that conducts the buying and selling process through mobile phones and adopts the concept of social media shopping. As the number of Shopee users increases, the challenges and problems increase, as does the quality of service and system accuracy. User interface (UI) plays an important role in shaping user purchase intent. Various previous studies have studied and identified user interface factors that affect Shopee consumer satisfaction, but there is still more information that can be utilized towards comprehensively understanding and analyzing the trends in UI evaluation methods used, as well as trends in UI factors that affect consumer satisfaction, and factors that affect Shopee consumers' purchase intention. Thus, a systematic review of the literature is needed. A total of 120 peer-reviewed research studies were conducted on the research topic of the impact of user interface on shopee application satisfaction published between 2019-2023 and extracted 30 relevant articles from the discussion of inclusion and exclusion criteria. The results of this study found that service quality is the main factor compared to advertisements and free shipping used in evaluating shopee, and user-friendly factors are in the main position that affects the purchase intention of the shopee application. This study provides further research topics that need to be studied further regarding advertising and free shipping in influencing consumer purchase intention seen from the UI on the shopee application.