Anggar Kusuma, C. and Anandya, D. 2023. The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia . Journal of Entrepreneurship and Business. 4, 2 (Jun. 2023), 125 - 137. DOI:https://doi.org/10.24123/jeb.v4i2.5719.