Manisa Khoirala, C., & Alfansi, L. (2024). Green Euphoria: Unraveling the Power of Sustainable Brands - Examining the Nexus of Green Brand Image, Authenticity, and Emotional Well-being with the Mediating Force of Green Brand Attachment. Journal of Entrepreneurship and Business, 5(1), 28 - 42. https://doi.org/10.24123/jeb.v5i1.6069