Manisa Khoirala, Cindy, and Lizar Alfansi. 2024. “Green Euphoria: Unraveling the Power of Sustainable Brands - Examining the Nexus of Green Brand Image, Authenticity, and Emotional Well-Being With the Mediating Force of Green Brand Attachment”. Journal of Entrepreneurship and Business 5 (1), 28 - 42. https://doi.org/10.24123/jeb.v5i1.6069.