Saifullah, S., Anandya, D. and Indarini, I. (2020) “The Effect of Personality Traits And Congruity on Customer Satisfaction and Brand Loyalty on Janji Jiwa Coffee in Surabaya”, Journal of Entrepreneurship & Business, 1(2), pp. 114-123. doi: 10.24123/jeb.v1i2.2974.