Manisa Khoirala, C. and Alfansi, L. (2024) “Green Euphoria: Unraveling the Power of Sustainable Brands - Examining the Nexus of Green Brand Image, Authenticity, and Emotional Well-being with the Mediating Force of Green Brand Attachment”, Journal of Entrepreneurship and Business, 5(1), pp. 28 - 42. doi: 10.24123/jeb.v5i1.6069.