Clarisa, M. I., L. Ellitan, and V. S. Kristiyanto. “The Influence of Brand Equity on Brand Loyalty of Adidas Shoes Mediated by Customer Satisfaction ”. Journal of Entrepreneurship & Business, Vol. 4, no. 2, June 2023, pp. 103-1, doi:10.24123/jeb.v4i2.5483.