Journal of Entrepreneurship & Business

The Role of Omni-Channel Integration Quality and Perceived Value in Shaping Customer Satisfaction and Loyalty in BCA Basic Banking Services

2025-06-30T14:14:34+00:00

Purpose: This study aims to examine the impact of omni-channel integration quality and omni-channel perceived value on customer satisfaction, customer satisfaction on customer loyalty, and the mediation of customer satisfaction between omni channel integration quality and omni-channel perceived value to customer loyalty in the context of basic banking services (BBS). BCA offer BBS that is essential for customers.

Method: There are 143 respondents, who live in Surabaya, aged above 17 years old, who have used a minimum of two out of four of these BCA channels: ATM BCA, KlikBCA, BCA mobile, and myBCA, and who have used three basic banking services, namely money transfer, checking account balances, and bill payments in the last three months. The data collected using questionnaire, Google Form. Next, it was processed using Smart PLS and analyzed through the Structural Equation Model (SEM) method.

Result: The finding of this research proved omni-channel integration quality has a positive and significant impact on omni-channel perceived value, omni-channel integration quality has positive and significant impact on customer satisfaction, omni-channel perceived value has positive and significant impact on customer satisfaction , customer satisfaction mediate the relationship between omni-channel integration quality and customer loyalty, and customer satisfaction mediates omni channel perceived value to customer loyalty.

Green Process Innovation and its Impact on Sustainability Performance: The Mediating Role of Green Supply Chain Management in the Food and Beverage Industry

2025-06-30T14:14:32+00:00

Purpose: The food and beverage sector, which contributes significantly to plastic waste in Indonesia, may reduce its usage of single-use plastics by using green process innovation (GPI). By incorporating economic and environmental goals into the strategic management of supply chain operations, Green Supply Chain Management (GSCM) can propel this. This study aims to evaluate the role of GPI and GSCM in achieving sustainable corporate performance (SP) in Indonesia, especially in the food and beverage industry.

Method: Purposive sampling was used to select samples from the food and beverage industry during the 2021-2023 period which resulted in 12 companies as samples. Path analysis was used as a data analysis method in this study. After that, Warp-PLS 8.0 software was used to process the data obtained.

Result: The results showed that GPI has a positive and significant influence on SP, and GPI has a positive and considerable influence on GSCM. Meanwhile, GSCM does not influence SP, and GSCM cannot mediate the influence between GPI and SP.

Service Sector Output and Economic Growth In Nigeria: An Autoregressive Distributive Lag and ECM Approach

2025-06-30T14:14:30+00:00

Purpose: Recent technological advancements in manufacturing have diminished employment opportunities for low-skilled workers, particularly in developing economies, resulting in slower job creation and productivity growth. In light of this challenge, many nations are seeking alternative pathways to stimulate economic expansion. This study examines the potential of Nigeria's service sector as a driver of growth, focusing on the impact of key sub-sectors, Education (EDU), Real Estate (RES), Health Services (HES), and Trade (TRD) alongside government regulation (proxied by inflation).

Method: The study uses Central Bank of Nigeria data (1981–2023) and applies econometric techniques, including the Augmented Dickey-Fuller (ADF) test, Johansen Cointegration test, and Error Correction Mechanism (ECM). These assess stationarity, long-run equilibrium, and short-term dynamics. The ADF test confirms stationarity after first differencing, while cointegration reveals five long-term equilibrium relationships.

Result: HES significantly boost short-term economic growth, while TRD has a positive but insignificant effect. RES negatively impacts growth, whereas EDU shows an insignificant negative link. To improve performance, the study recommends increased healthcare investment, sustained public administration expansion, and financial reforms to strengthen the service sector, mitigating adverse effects and promoting sustainable growth.

From Campus to Business: The Impact of University Support, Subjective Norms, and Attitudes On Students Entrepreneurial Intentions

2025-06-30T14:14:28+00:00

Purpose: Entrepreneurship is one solution to overcome the problem of unemployment; therefore, this study aims to determine the factors that influence entrepreneurial intentions

Method: This study using 208 data respondents. Collecting data through online survey with judgmental sampling. The data analyzed with SEM Methods.

Result: Based on this findings, perceived university support plays important role to boost the subjective norm and positive attitude towards entrepreneurship. The subjective norm and positive attitude had effect on forming entrepreneurial intention. This result has effect on management decision making.

The Effect of Market Orientation and Competitive Advantage on Retail Industry Marketing Performance with Trust as a Mediation Variable

2025-06-30T14:14:26+00:00

Purpose: This study aims to analyze the influence of market orientation and competitive advantage on marketing performance in the retail industry in the digital transformation era, with trust as a mediating variable. This study's novelty lies in exploring trust as an intervening variable, providing a deeper understanding of its role in improving marketing performance.

Method: This study uses a quantitative approach with Structural Equation Modeling analysis using SmartPLS 4 software. Primary data were collected from management and employees in the retail sector, with a conceptual framework linking market orientation, competitive advantage, trust, and marketing performance. The sample involved employees involved in retail operations, thus providing relevant insights into the industry dynamics.

Result: The results of the study indicate that market orientation and competitive advantage have a significant effect on marketing performance. In addition, both variables also have a significant effect on trust. Trust, in turn, has a significant positive effect on marketing performance. Trust also mediates the relationship between market orientation and marketing performance and between competitive advantage and marketing performance. This finding confirms the important role of trust as a mediating variable in strengthening the influence of market orientation and competitive advantage on marketing performance. Further research is recommended to explore other moderating or mediating variables, such as digital literacy or organizational culture. Expanding the study to different industries can also provide a broader perspective on market orientation, competitive advantage, and trust dynamics.

The Influence Of Trusting Beliefs And Intention To Continue Purchasing on E-Commerce Shopee

2025-06-30T14:14:24+00:00

Purpose: This research aims to determine the influence of trusting beliefs and intentions on people to continue making purchases on Shopee e-commerce. As time progresses, there are more and more other digital platforms that can also make it easier for people to make purchases. However, this research specifically discusses whether the e-commerce platform can be trusted by old and new consumers through 5 variables, namely Competence, Integrity, Virtue, Purchase Intention, Purchase and Post Purchase.

Method: The sampling technique for this research is non-probability sampling with purposive sampling technique. The sample used in this research was 267 respondents with the criteria of being aged 17 years and over and who had purchased Scarlett Whitening products on Shopee e-commerce in the last 3 months.

Result: The findings of this study indicate that two hypotheses were not supported: the effect of integrity on purchase intentions, and the effect of integrity on purchases and post-purchase behavior through purchase intentions. In contrast, five hypotheses were supported. These include the effect of competence on purchase intentions, the effect of benevolence on purchase intentions, the effect of purchase intentions on purchases and post-purchase behavior, the effect of competence on purchases and post-purchase behavior through purchase intentions, and the effect of benevolence on purchases and post-purchase behavior through purchase intentions. Based on these findings, it is recommended that official Scarlett Whitening stores operating on the Shopee platform improve their consistency in serving both new and existing customers.