Journal of Entrepreneurship and Business

Assessing The Impact of Green Brand Positioning and Knowledge on Attitudes Towards Green Brands: A Study of Branded Coffee Consumer in Indonesia and Their Green Purchase Intentions

Della Ayu Zonna Lia — 2024-06-28

Purpose: This research attempts to examine the nexus between Green Brand Positioning, Green Brand Knowledge, mediated by Attitude towards Green Brand, and their collective impact on Green Purchase
Intention among consumers of a specific coffee brand in Indonesia.

Method: Data was collected from a sample of 296 individuals using an online questionnaire, employing a nonprobability sampling method and PLS-Structural Equation Model for analysis.

Result: The study unveiled that while green brand positioning exhibited no influence on green purchase intention, the combined effect of green brand positioning, green brand knowledge, and attitude
towards green brand positively shapes green purchase intention. This highlights the capacity of companies embracing environmentally friendly practices to uphold their commitment to protecting the planet.
Particularly in the realm of coffee brands, which have effectively engaged consumers in environmental consciousness, these companies serve as advocates for sustainability and earth preservation.
Consequently, this underscores the importance for otherentrepreneurs, communities, and government to prioritize environmental stewardship and take proactive measures to safeguard the environment.

The Effect of Sustainability Reports on FirmValue with Institutional Ownership as a Moderating Variable

Antonietha March Natasya Putri — 2024-07-29

Purpose: This research wants to enrich research that studies the effect of sustainability reporting on company performance, which is still inconsistent. In addition, this study considers the supervisory mechanism factor in the form of institutional ownership to determine whether the effect of sustainability reporting on company performance is different in companies with high institutional ownership and companies with low institutional ownership.

Method: The study utilized purposive sampling to select companies listed on the Indonesia Stock Exchange (IDX) that consistently published both sustainability and financial reports from 2017 to 2020, resulting in a sample of 39 companies. For hypothesis testing, the research employed the STATA 17 software, followed by methods such as descriptive analysis, panel data regression analysis, determination of coefficients, and tests for both simultaneous and partial significance.

Result: Sustainability reporting positively influences firm value. This study found that institutional ownership moderates the effect of sustainability reporting on firm value. Future research should focus on examining companies within similar sectors to yield more reliable results concerning how sustainability reports affect firm value, considering the specific characteristics of companies across different industry.

Co-Branding Strategy in Cross-Industry Business: A Case of Mobile Games and Food Products Collaboration on Indonesian Mobile Games Players

Refina Dara Nur Sagita — 2024-07-31

Purpose: This study discusses the cross-industry co-branding strategy of PUBG (Player Unknown's Battle Grounds) Mobile x Indomie products by analyzing the influence of self-congruity and brand fit variables on co-branding and its impact on brand equity and purchase intention carried out on mobile game players in Indonesia.

Method: This study used quantitative research methods with the population of Indonesian mobile game players. The study used purposive sampling with a sample of 180 respondents. Data was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0 software.

Result: The results of this study prove that co-branding is influenced by brands that have more value and appeal and are influenced by brand combinations that match both symbolic and functional effects. Co-branding with a combination of brands with an equivalent level of equity shares the benefits of co-branding equally, so co-branding with a combination of high and low-equity brands is believed to influence brand equity significantly. Good co-branding will provide a positive evaluation of a brand to encourage consumer purchase intention.

The Role of E-Wallets, Service Quality, and Social Entrepreneurship in Enhancing Business Competitiveness

Ayub Prastyawan — 2024-08-29

Purpose: This paper investigates the impact of using e-wallets, service quality, and social entrepreneurship on the competitiveness of MSMEs participants.

Method: This study used a sample of 105 respondents who were active members of MSMEs in Sukun Market. These respondents ranged in age from 17 to 72 years old, indicating a broad spectrum of age groups and experiences, which provides a broad understanding of the demographic involved in MSMEs within this area. The method employed in this research included validity and reliability tests to examine the research instrument: a questionnaire, determination coefficient (R-Square), F-Square testing, and hypothesis testing. The testing was conducted using simple regression analysis.

Result: The result of the study indicates that the use of e-wallets, service quality, and social entrepreneurship has a 66 percent influence on the competitiveness of MSMEs participants. Therefore, the variables have a positive and significant effect on the competitiveness of MSMEs participants in Sukun Market, Tanjungrejo Village, Malang City.

The The Impact of Entrepreneurial Orientation and Social Capital on Culinary Business Performance in Surabaya with the Knowledge Creation Process as a Mediating Variable

Albertus Daru Dewantoro — 2024-10-26

Purpose: This study examines factors influencing culinary business performance in Surabaya, focusing on the relationship between entrepreneurial orientation, social capital, and business performance, with knowledge creation as a mediating variable.

Method: Data were collected from 345 micro, small, and medium-scale culinary entrepreneurs in Surabaya. The analysis used Structural Equation Modeling (SEM) with 2nd order Confirmatory Factor Analysis (CFA) via AMOS 22 software

Result: Entrepreneurial orientation and social capital significantly affect knowledge creation and business performance. The SECI-based knowledge creation process positively impacts business performance and partially mediates the relationship between entrepreneurial orientation and business performance.

The Influence of Perceived Country Origin of Green Products Towards Generation Z: Local vs. Global

Renny Christiarini — 2024-10-26

Purpose: This study aims to understand better the perception of the country of origin of green products towards the Generation Z population between local and global brands. This study also serves as a reference for future studies or research on how the influence of perception can determine the weight of how the Generation Z population views and potentially buy an environmentally friendly product between local and global brands.

Method: This study uses primary data collected through questionnaires and distributed to the population of Generation Z from the island of Batam, with 376 valid respondents. Indicators from Partial Least Square-Structural Equation Modelling (PLS-SEM) were used to analyze how Local Brands and Global Brands can influence the perception of Green Products from the view of the Country of Origin from the Generation Z population.

Result: The results of this study have practical implications, suggesting that the variables used in this study have a positive influence and are significant. For instance, Perceived Brand Globalness (PBG) and Perceived Brand Localness (PBL) have a positive and significant nature toward Brand Stereotype Warmth and Competence. Brand Stereotype Warmth and Competence also positively and significantly affect Perceived Value. Perceived Value also has a positive and significant nature towards Purchase Intentions. These findings are not only insightful but also relevant and applicable to the field of consumer behavior and green products.

The role of Green Transformational Leadership and Green Product Innovation in Emerging Economies: Green Employee Behaviour and Green Human Resource Management as Intervening Variables

Ach. Syaiful Rizal — 2024-10-26

Purpose: This study is to offer a critical re-evaluation of the Green Transformational Leadership (GTL)–Green Product Innovation (GPI) relationship within SMEs in emerging economies, challenging the direct causality assumed in prior research. Theoretically, GTL, as a conceptual construct, lacks the mechanisms to produce a direct impact on GPI, a misconception widely propagated in earlier literature. As such, our study is to redirect such topical issues. In doing so, we also analysed green employee behavior (GEB) and green human resource management (GHRM) as intervening variables.

Method: We distributed questionnaires into several SMEs operated in East Java, Indonesia.

Result: Our empirical evidence strongly supports the proposed framework, suggesting no significant direct relationship between GTL and GPI and even showing a negative coefficient. However, when mediated by GHRM and GEB, the relationship becomes both positive and significant, indicating that these intervening variables are essential for realising the innovation potential of GTL. Furthermore, GTL partially fosters GHRM and GEB, while both GHRM and GEB positively influence GPI. These findings carry profound theoretical implications by refining the understanding of leadership’s role in sustainability practices and offering actionable insights for managers aiming to enhance green innovation through strategic HR and behavioural interventions.