Journal of Entrepreneurship & Business

Strategic Entrepreneurship Mediating the Impact of, Financial Literacy and Use of Social Media on MSMEs’ Entrepreneurial Orientation in Indonesia

Reny Estafince Boseke — 2025-01-15

Purpose: This research aims to determine the influence of financial literacy and social media on entrepreneurial orientation among MSME actors in Indonesia, with strategic entrepreneurship as a mediator.

Method: The research employs a quantitative approach, utilizing data collection through questionnaires. Purposive Sampling was used to select the sample, and the analysis was conducted using Descriptive Analysis and Structural Equation Modelling (SEM) methods).

Result: The development of strategic entrepreneurship skills as a critical mechanism in harnessing the potential benefits of financial literacy and social media use for enhancing entrepreneurial orientation. This mediation suggests that financial knowledge and strategic use of digital platforms are not merely additive but synergistically enhance entrepreneurial capacities through effective strategic actions. This finding underscores the importance of integrating strategic entrepreneurship training and support into financial education and social media usage strategies for MSME actors, to foster a more dynamic and innovative entrepreneurial ecosystem in Indonesia.

The Influence of CHSE on Tourists' Interest in Selecting Star-Rated Hotels Post-COVID-19 Pandemic in Gili Trawangan

Fleury Christie — 2025-01-15

Pupose: The purpose of this study is to investigate how travelers' interest in selecting star-rated hotels is influenced by cleanliness, health, safety, and environmental sustainability (CHSE) in Gili Trawangan after the COVID-19 pandemic.

Method: Associative research using a quantitative technique is the research design used. A survey using primary data sources that provide quantitative information on the number of domestic and foreign visitors to Gili Trawangan is the approach used to acquire the data. The study's population consists of all visitors to Gili Trawangan, both domestic and foreign. We use 90 samples for this study.

Result: The findings of the data analysis show that the variables related to cleanliness, health, safety, and environmental sustainability all have a positive and significant impact on interest in making a purchase. The variables related to cleanliness, on the other hand, do not significantly affect interest in making a purchase.

The Meaning of Money and Its Influence on Decision To Take A Loan: Study on Members of Credit Union

Fransisca Emi Hartanti — 2025-01-15

Purpose: This study aims to elaborate on how credit union members perceive money and how these perceptions inform the decision made before applying for a loan from a credit union.

Method: The study employed grounded theory as its methodology. Data were obtained from in-depth, semi-structured interviews and observations involving ten members of a credit union in Indonesia. This research's respondents are divided into two types: the first lists respondents who actively borrow (five respondents), and the second lists those who do not (five respondents).

Result: The study shows two categories in which money is perceived: money as a resource and money as a source of emotions. The study further found that six key factors inform the decision to apply for a loan. Past experiences (1) contribute to the meaning of money (2) and perceptions toward loans (3). Further, pressing needs (4) not accompanied by financial strength (5) to finance them result in motives for procuring loans. With access to loans (6), motives can turn into an action of taking out a loan. Based on the findings, Credit unions should perform a thorough analysis to identify pressing needs among their members and evaluate the access to loans regarding their capacity to fulfill the members' needs. Furthermore, loans should be conveyed as a means to achieve financial goals and improve the members' quality of life.

Understanding Skintific Product Customer Loyalty Based on Sensory Experience, Value Perception and Satisfaction

Murna Wardayanti — 2025-01-15

Purpose: This research seeks to explore the influence of sensory experiences and perceived value on consumer satisfaction and loyalty regarding Skintific products among Samarinda's residents.

Method: This study employs a quantitative approach with associative methods. The population consists of Samarinda residents who use Skintific products, with a total of 130 respondents. The sampling technique used is non-probability sampling, specifically the accidental sampling method.

Result: The findings indicate that sensory experience has a significant impact on both customer satisfaction and loyalty. However, perceived value significantly affects customer satisfaction but does not have a notable influence on customer loyalty. However, through an indirect connection, perceived value can impact loyalty via satisfaction. Consequently, the results suggest that customer satisfaction serves a crucial function as a mediator in linking perceived value with customer loyalty. Therefore, initiatives to boost perceived value should align with efforts to enhance customer satisfaction in order to build enduring loyalty.

Bridging Satisfaction to Loyalty: The Role of Service Quality and Customer Stickiness in Indonesia's Online Food Delivery Industry

Agus Triana Putra — 2025-02-07

Purpose: This study examines the influence of service quality dimensions which are tangibles, reliability, responsiveness, empathy, and assurance on customer satisfaction and their subsequent impact on customer loyalty in the context of online food delivery (OFD) services in Indonesia. Additionally, it explores the mediating role of customer stickiness in the relationship between customer satisfaction and loyalty.

Method: The study employs a quantitative-explanatory research approach with a sample of 325 respondents, selected using purposive sampling. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).

Result: The findings reveal that tangibles and reliability are dominant factors influencing customer satisfaction. Customer satisfaction significantly enhances customer loyalty, primarily through the mediating role of customer stickiness. The SERVQUAL model was validated in the OFD context, highlighting the importance of improving service quality to foster customer satisfaction and loyalty.

The Influence of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as an Intervening Variable (The Case Of Alodokter Health Services Application)

Lena Ellitan — 2025-02-15

Purpose:This study aims to analyze the effect of Service Quality and Trust on Customer Loyalty with Customer Satisfaction as an intervening in the Alodokter Health Service Application in Surabaya. The object of this study is individuals who have and have used the Alodokter Health Service Application, especially those in the city of Surabaya.

Method: This research is a causal research using non-probability sampling techniques with purposive sampling. Respondents in this study are respondents who are at least 17 years old, domiciled in the city of Surabaya, who own and have used the Alodokter Health Service Application more than once in the last six months to one year. The data analysis tool used in this study is Partial Least Square with the SmartPLS 3.0 program application.

Result: The results of this study show that Service Quality has a positive and significant effect on Customer Satisfaction. Trust has a positive and significant effect on Customer Satisfaction. Customer Satisfaction has a positive and significant effect on Customer Loyalty. Service Quality has a positive and significant effect on Customer Loyalty. Trust has a positive and significant effect on Customer Loyalty. Service Quality has a positive and significant effect on Customer Loyalty mediated by Customer Satisfaction. Trust has a positive and significant effect on Customer Loyalty mediated by Customer Satisfaction.

Assessing The Impact of Financial Service Digitalization on SME Businesses In Lagos, Nigeria

Fadeyi Olatunji — 2025-02-24

Purpose: This paper examines the impact of digitalization on SMEs in Lagos Nigeria, especially in digital financial services.

Method: The respondents for this study were 150 owners /managers of SMEs in Lagos, Nigeria and data were analyzed descriptively and inferentially using the chi-square test. The research adopts a quantitative research strategy to analyze the difference between SME performance before and after adopting the technology, analyze the degree of technology adoption by the SMEs, and Quantitative evaluation of the advantages of digital financial services.

Result: The study found that digitalization has improved SME operations, enhancing efficiency, competitiveness, and access to financial services. However, challenges like internet connectivity and security issues remain unaddressed, necessitating targeted interventions and support strategies. To maximize digitalization's benefits, the study recommends government-led awareness campaigns to highlight the advantages of digital financial services for SMEs. Additionally, partnerships with telecom firms and government agencies should be established to expand broadband access and improve internet reliability in underserved areas. Finally, training programs for SME owners and staff are essential to ensure effective use of these financial services.