Meraki: Journal of Creative Industries

Pemanfaatan Sisa Ampas Tebu Menjadi Aksesori Interior

Shania Regina Ferdinandus — 2024-11-26

The large amount of bagasse that is not utilized and left to accumulate over a period of time will risk environmental pollution. Therefore, with the main objective of reducing the amount of bagasse that accumulates, researchers will utilize the remaining bagasse into products that have selling value as well as can create new business opportunities. For this reason, an experimental method will be used, with this method researchers can find out more about bagasse so that it can be used as a product. The experimental stages carried out begin with sorting, softening, separating, drying, coloring, pattern formation, and ending with finishing. In this experiment, it was found that the most effective shaping process using the bagasse powder pressing technique with wood glue produced a sturdy and rough-textured character. By considering the experimental results, the type of product to be made is an interior accessory consisting of three products, namely a mirror, wall clock, and tissue holder.

Potensi Penggunaan Limbah Kulit Menjadi Aksesoris

Lorenza Michelle Soemolang — 2024-11-27

considering the nature of leather waste which is difficult to decompose and the widespread production of
leather products in Indonesia has resulted in a large amount of leather waste not being recycled. This
research aims to explore the potential for using leather waste in making accessories, with a focus on
developing appropriate methods and processes. The methodology includes qualitative analysis of the
characteristics of leather waste and observation of its potential as an accessory material. The main findings
include identifying the types of leather waste that are most suitable for making accessories, as well as
determining optimal processing techniques. In conclusion, managing leather waste for making accessories
has significant potential and can be an important step in efforts to reduce waste and increase the
sustainability of the leather industry.

Desain Produk Cenderamata Berbasis Konsep Metafora dari Konservasi Penyu di Sindu Dwarawati Turtle Conservation

ananta — 2024-11-27

This study describes the process of designing souvenir products based on the metaphorical concept derived from the conservation of green turtles at Sindu Dwarawati Turtle Conservation, Sindu Beach, Sanur, Denpasar. The metaphorical concept serves as the foundation for capturing the form and anatomical characteristics of the green turtle to design products that are not only aesthetically pleasing but also carry profound meaning in the context of environmental conservation. Qualitative methods were employed, involving direct interviews with the Chairman of Sindu Dwarawati Turtle Conservation, I Made Winarta, and direct observations at the conservation site. The gathered data focused on the conservation values of turtles, the characteristics of green turtles, and the design preferences for souvenir products that appeal to tourists and local residents. The outcome was an interactive keychain design that integrates the carapace pattern and four limbs of the green turtle as its primary inspiration. This keychain serves not only as a visually appealing souvenir but also as an educational tool highlighting the dangers of plastic waste to the survival of turtles. Through this design, it is hoped to increase public awareness and interest in visiting turtle conservation sites

WORK TABLE PRODUCT DESIGN OF MULTIFUNCTIONAL WORK TABLE FOR WORKERS IN LIMITED SPACE (CASE STUDY: PURI SURYA JAYA CLUSTER, SIDOARJO)

Yosef Adrianto — 2024-11-27

A work desk is a piece of furniture used in the daily life of an employee in an office. Work desks require a large enough space for computers, laptops, and writing, offices located in large buildings have no problem in the size of the room for a special work desk but offices located at home cannot provide enough space for work desks because of the narrow space, therefore home offices use small minimalist desks to save space. To answer the lack of a narrow home office workspace, a multifunctional work desk product was designed that can save space. The making of this multifunctional table is intended to help in work, especially in home offices because of its simple design and smaller dimensions that save space and are easy to move.

Marketing Mix 4P Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Konsumen Centrale Gelato Malang

Helmalia Veliani — 2024-11-28

The abstract : Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4P (Produk, Harga, Promosi, dan Tempat) terhadap kepuasan konsumen di Centrale Gelato Malang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausal komparatif, melibatkan 100 responden yang pernah membeli produk di sana, dan teknik pengambilan sampel purposive sampling. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil analisis regresi linier berganda menunjukkan bahwa secara parsial, bauran produk dan promosi berpengaruh positif terhadap kepuasan konsumen, sedangkan bauran harga dan tempat tidak berpengaruh. Secara simultan, keempat bauran pemasaran tersebut tidak berpengaruh secara signifikan terhadap kepuasan konsumen. Dari analisis, ditemukan bahwa bauran produk memiliki koefisien sebesar 0,159, promosi 0,245, harga -0,015, dan tempat 0,108. Secara keseluruhan, bauran pemasaran menjelaskan 70,9% dari variasi kepuasan konsumen, sedangkan 29,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Penelitian selanjutnya disarankan untuk meneliti faktor lain seperti kualitas layanan, faktor emosional, dan pemasaran digital untuk memahami lebih dalam kepuasan konsumen.

Kata Kunci : Bauran Pemasaran 4P, Kepuasan Konsumen, Centrale Gelato

The abstract : This study aims to analyze the influence of the 4P marketing mix (Product, Price, Promotion, and Place) on consumer satisfaction at Centrale Gelato Malang. The research uses a quantitative approach with a causal-comparative method, involving 100 respondents who have purchased the product, and applies purposive sampling techniques. Data was collected through a questionnaire that has been tested for validity and reliability. The results of multiple linear regression analysis show that, partially, the product and promotion mix have a positive effect on consumer satisfaction, while the price and place mix do not have a significant impact. Simultaneously, the four marketing mix elements do not significantly influence consumer satisfaction. The analysis found that the product mix has a coefficient of 0.159, promotion 0.245, price -0.015, and place 0.108. Overall, the marketing mix explains 70.9% of the variation in consumer satisfaction, while 29.1% is influenced by other factors not examined in this study. Future research is suggested to explore other factors such as service quality, emotional factors, and digital marketing to gain a deeper understanding of consumer satisfaction.

Keywords: Marketing mix 4P and Consumer Statisfiction