Eksistensi Klausula Non Kompetisi dalam Perjanjian Waralaba untuk Mencegah Persaingan Usaha Tidak Sehat

  • Etty Indrawati Faculty of Law of Universitas Atma Jaya Yogyakarta
Abstract Views: 195 times
PDF Downloads: 169 times
Keywords: Non-Competition Clause, Franchise Agreement, Unfair Business Competition

Abstract

A Franchise Agreement is a written agreement between Franchisor and Franchisee. The Franchise Agreement may contain provisions in which the franchisor requires the franchisee not to carry out the same business activities as the ongoing franchise businesses for a certain period after the expiration of the franchise agreement (non-competition clause). In practice, there were unscrupulous franchisees with bad intentions, establishing franchise partnerships with franchisors to get the know-how provided by the franchisor; then, before or after the end of the franchise agreement immediately setting up the same business/ potentially becoming a business competitor to the franchisor. There are two purposes of this article. The first is to explore and analyze the importance of the non-competition clause in franchise agreement/ the risk if the non-competition clause is not included/ not stipulated in franchise agreement. The second is to investigate how to arrange the non-competition clause in a franchise agreement to prevent unfair business competition. This research project uses qualitative method, involves respondents and informants from business owners of national franchisors. There are two results of this study. The first is the non-competition clause in franchise agreement is very important and risky if the non-competition clause is not included in franchise agreement. This is because if the franchisor's business system is adopted by other parties, it will be detrimental to the franchisor who has built his business from scratch. The second is the non-competition clauses in franchise agreements should bind the franchisee's person, location and apply post contractually. This provision remains in force and must be complied with by the franchisee (within a certain period) even if the franchise agreement has ended. The research results are expected to provide a reference and understanding of the parties’ interests in the franchise agreement that need to be secured, particularly regarding intellectual property rights and the transfer of know-how, which must be respected to prevent unfair business competition by business actors. This research is expected to provide input to KPPU regarding breaches of the non-competition clause in franchise agreements that have the potential to qualify as acts of unfair business competition.

Downloads

Download data is not yet available.

References

Adrian Sutedi. (2008). Hukum Waralaba. Bogor: Penerbit Ghalia Indonesia.

Arya Maheka. (2013). Master Draft Perjanjian Waralaba Apotek K-24. Yogyakarta.

Gunawan Widjaja. (2002). Lisensi atau Waralaba: Suatu Panduan Praktis. Jakarta: PT RajaGrafindo Persada.

Suyud Margono. (2013). Hukum Anti Monopoli. Jakarta: Sinar Grafika.

Maria SW. Sumardjono. (2014). Metodologi Penelitian Ilmu Hukum. Yogyakarta: Universitas Gadjah Mada.

Bahder Johan Nasution. (2016). Metode Penelitian Ilmu Hukum. Bandung: Mandar Maju.

S. Nasution. (2003). Metode Research (Penelitian Ilmiah). Jakarta: Bumi Aksara.

Alston Chandra dan Y. Sari Murti Widiyastuti (Juni 2017). Peran Komisi Pengawas Persaingan Usaha (KPPU) dalam Mendorong Iklim Persaingan Usaha yang Sehat di Sektor Perunggasan. Justitia Et Pax, 33(1), 1-11. doi: https://doi.org/10.24002/jep.v33i1.1416

Etty Septiana Rahma dan Etty Susilowati (Oktober 2014). Kedudukan Tidak Seimbang pada Perjanjian Waralaba berkaitan dengan Pemenuhan Kondisi Wanprestasi. Law Reform, 10(1), 16-30. doi: https://doi.org/10.14710/lr.v10i1.12454

Ilan Alon (2004). Global franchising and development in emerging and transitioning markets. Journal of Macromarketing, 24(2), 156-167. doi: https://doi.org/10.1177/0276146704269320

Izhar (Januari 2016). Mengidentifikasi Cara Berpikir Deduktif dan Induktif dalam Teks Bacaan Melalui Pengetahuan Konteks dan Referensi Pragmatik. Pesona (Jurnal Kajian Bahasa dan Sastra Indonesia), 2(1), 63-73. doi: https://doi.org/10.52657/jp.v2i1.141

James A Brickley (2002). Royalty rates and upfront fees in share contracts: evidence from franchising. Journal of Law, Economics, and Organization, 18(2), 511-535. doi: https://doi.org/10.1093/jleo/18.2.511

Ljiljana Kukec (2018). Complex nature of franchising and new challenges for development. In Franchising in Eastern Europe-Yesterday, Today, Tomorrow. Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, 21-32. doi: https://www.ceeol.com/search/chapter-detail?id=676522

Sri Redjeki Slamet (2011). Waralaba (franchise) di Indonesia. Lex Jurnalica, 8(2), 18075. doi: https://ejurnal.esaunggul.ac.id/index.php/Lex/article/view/325

William E. Gillis dan James G. Combs (2009). Franchisor strategy and firm performance: Making the most of strategic resource investments. Business Horizons, 52(6), 553-561. doi: https://doi.org/10.1016/j.bushor.2009.07.001

Zhanniza Elrian Angelita dan I Made Tjatrayasa (Januari 2015). Syarat-Syarat Pembentukan Perjanjian Waralaba Berdasarkan Peraturan Pemerintah Nomor 42 Tahun 2007 tentang Waralaba. Kertha Semaya, 3(1), 1-5. doi: https://ojs.unud.ac.id/index.php/kerthasemaya/article/view/11903

David Simmons. (2023). Non-compete Provisions in Franchise Agreements. Available online from: https://www.greensfelder.com/franchising-and-distribution-blog/non-compete-provisions-in-franchise-agreements. [Accessed October 30, 2023].

Utomo Njoto. (2023). Perlindungan Non-Kompetisi Bagi Franchisor. Available online from: https://klikfranchise.com/blog/detail/perlindungan-non-kompetisi-bagi-franchisor. [Accessed October 30, 2023].

Utomo Njoto. (2009). Perlindungan Non-Kompetisi bagi Pewaralaba. Available online from: www.consultft.com.

KPPU Keluarkan Penetapan Perdana untuk Program Kepatuhan. Available online from: https://kppu.go.id/blog/2022/12/kppu-keluarkan-penetapan-perdana-untuk-program-kepatuhan/ [Accessed December 11, 2023].

Wawancara dengan Eko Pratomo, Direktur PT Melia Pilar Utama, Pemberi Waralaba Melia Laundry & Drycleaning. Juni 09, 2022.

Wawancara dengan Gideon Hartono, Direktur PT K-24 Indonesia, Pemberi Waralaba Apotek K-24. Juni 17, 2022.

Wawancara dengan Hendy Setiono, Direktur PT BABA RAFI INDONESIA, Pemberi Waralaba Kebab Turki Baba Rafi. Juni 28, 2022.

Wawancara dengan Utamiwati (General Manager) dan Pery Andiani (Business Development Manager) PT Cantika Puspa Pesona, Pemberi Waralaba Martha Tilaar Salon and Day Spa. Juni 28, 2022.

Wawancara dengan Anang Sukandar dan Veronica Linda, Ketua Asosiasi Franchise Indonesia. Juli 07, 2022.

Wawancara dengan Utomo Njoto, Konsultan Franchise. Juli 07, 2022.

Wawancara dengan Grace Amelia Senggu, 2022, Konsultan Hukum. Juli 08, 2022.

Wawancara dengan Chandra Setiawan (Komisioner) dan Ima Damayanti (Kepala Biro Hukum), Komisi Pengawas

Published
2023-12-15