• Rahmat Saleh Prodi Manajemen Pemasaran Politeknik Ubaya, Surabaya


The world of advertising in the competition to expose a brand at present is
very tough. Therefore, it is necessary to have efforts and strategies to win the
competition. The advertising message has an important role to build a brand in
that a message consistency will build the customer mind for a brand. This article
will discuss how the advertising message is managed through consistent
actions to be able to build a brand image. The method undertaken in compiling
this scientific article is the observation of bottled tea drink advertising. The
repetitive and continuing message will be a structured pattern to leave a
memory in the customer mind in that brand awareness will be stronger in the
customer memory for a brand which is the capital in building a strong brand.


Download data is not yet available.
Jurnal Pesan Iklan
How to Cite
SALEH, Rahmat. PESAN IKLAN DALAM MEMBANGUN MEREK. Jurnal Bisnis Terapan, [S.l.], v. 1, n. 01, p. 33-42, aug. 2017. ISSN 2597-4157. Available at: <>. Date accessed: 17 feb. 2020. doi: