ANALISIS FAKTOR YANG MEMENGARUHI MINAT TOKO MENGGUNAKAN E-MARKET PLACE BUILDING MATERIAL UNTUK PENJUALAN BERBASIS APLIKASI

  • Aditya Narendra Wardhana Departemen Manajemen Universtas Internasional Semen Indonesia Semen Indonesia Group
  • Mirza May Jayanti Departemen Manajemen Universtas Internasional Semen Indonesia Semen Indonesia Group
  • Ilmanza Restuadi Kurniawan Departemen Manajemen Universtas Internasional Semen Indonesia Semen Indonesia Group
DOI: https://doi.org/10.24123/jbt.v3i01.1983
Abstract Views: 651 times
PDF Downloads: 821 times
Keywords: E-marketplace, E-commerce, Purchase Intention

Abstract

This research has the basic purpose of finding the impact of Building Material Store Characteristics, Environmental Competitiveness and Promotion or support from Decision Maker to the interest/willingness of using E-Marketplace Building Material Semen Indonesia that defined as purchase intention in partially This research is a quantitative research. Data collection techniques used in this study is a questionnaire method with a likert scale of 1-7. The data analysis used is descriptive statistical data analysis method and to know what factors influence the interest/willingness of Store Owner in using E-Marketplace Building Material Semen Indonesia used multiple linear regression analysis. The results of this study indicate that the Building Material Store Characteristics, Environmental Competitiveness and Support from Decision Maker influence the interest/willingness of using E-Marketplace Building Material PT. Semen Indonesia that defined as purchase intention partially.

Downloads

Download data is not yet available.
Published
2019-06-29
How to Cite
Wardhana, A. N., Jayanti, M. M., & Kurniawan, I. R. (2019). ANALISIS FAKTOR YANG MEMENGARUHI MINAT TOKO MENGGUNAKAN E-MARKET PLACE BUILDING MATERIAL UNTUK PENJUALAN BERBASIS APLIKASI. Jurnal Bisnis Terapan, 3(01), 37 - 49. https://doi.org/10.24123/jbt.v3i01.1983
Issue
Vol. 3 No. 01 (2019): Jurnal Bisnis Terapan
Section
Articles

Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.

  • Articles published in Jurnal Bisnis Terapan are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license, which permits anyone to copy, transform, or redistribute articles for any lawful purpose in any medium, provided appropriate credit is given to the original author(s) and Jurnal Bisnis Terapan is recognized as its original publisher. A link to this license should also be provided. Any derivative work of an article published in Jurnal Bisnis Terapan must also be shared under the same (or compatible) license.

  • Both copyright and publishing rights on articles are retained by the respective author(s), without restrictions. Only a non-exclusive license is granted to Jurnal Bisnis Terapan to publish the article and identify itself as its original publisher.