PESAN IKLAN DALAM MEMBANGUN MEREK

  • Rahmat Saleh Prodi Manajemen Pemasaran Politeknik Ubaya, Surabaya
Abstract Views: 315 PDF Downloads: 2583

Abstract

The world of advertising in the competition to expose a brand at present is
very tough. Therefore, it is necessary to have efforts and strategies to win the
competition. The advertising message has an important role to build a brand in
that a message consistency will build the customer mind for a brand. This article
will discuss how the advertising message is managed through consistent
actions to be able to build a brand image. The method undertaken in compiling
this scientific article is the observation of bottled tea drink advertising. The
repetitive and continuing message will be a structured pattern to leave a
memory in the customer mind in that brand awareness will be stronger in the
customer memory for a brand which is the capital in building a strong brand.

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Jurnal Pesan Iklan
Published
2017-08-16
How to Cite
Saleh, R. (2017). PESAN IKLAN DALAM MEMBANGUN MEREK. Jurnal Bisnis Terapan, 1(01), 33-42. https://doi.org/10.24123/jbt.v1i01.275