PESAN IKLAN DALAM MEMBANGUN MEREK
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Abstract
The world of advertising in the competition to expose a brand at present is
very tough. Therefore, it is necessary to have efforts and strategies to win the
competition. The advertising message has an important role to build a brand in
that a message consistency will build the customer mind for a brand. This article
will discuss how the advertising message is managed through consistent
actions to be able to build a brand image. The method undertaken in compiling
this scientific article is the observation of bottled tea drink advertising. The
repetitive and continuing message will be a structured pattern to leave a
memory in the customer mind in that brand awareness will be stronger in the
customer memory for a brand which is the capital in building a strong brand.
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