PESAN IKLAN DALAM MEMBANGUN MEREK
Abstract
The world of advertising in the competition to expose a brand at present is
very tough. Therefore, it is necessary to have efforts and strategies to win the
competition. The advertising message has an important role to build a brand in
that a message consistency will build the customer mind for a brand. This article
will discuss how the advertising message is managed through consistent
actions to be able to build a brand image. The method undertaken in compiling
this scientific article is the observation of bottled tea drink advertising. The
repetitive and continuing message will be a structured pattern to leave a
memory in the customer mind in that brand awareness will be stronger in the
customer memory for a brand which is the capital in building a strong brand.
Downloads
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.
-
Articles published in Jurnal Bisnis Terapan are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license, which permits anyone to copy, transform, or redistribute articles for any lawful purpose in any medium, provided appropriate credit is given to the original author(s) and Jurnal Bisnis Terapan is recognized as its original publisher. A link to this license should also be provided. Any derivative work of an article published in Jurnal Bisnis Terapan must also be shared under the same (or compatible) license.
-
Both copyright and publishing rights on articles are retained by the respective author(s), without restrictions. Only a non-exclusive license is granted to Jurnal Bisnis Terapan to publish the article and identify itself as its original publisher.