PENGARUH KERAGAMAN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI SAHABAT MOTOR PALEMBANG

  • Muhammad Bagus Saputra
  • Muhammad Said
  • Yuni Adinda Putri universitas tridinanti
Abstract Views: 29 times
PDF Downloads: 25 times
Keywords: Product Diversity, Word of Mouth, Purchasing Decisions

Abstract

The purpose of this study is to investigate the effect of product innovation and word of mouth on the sales of Sahabat Motors Palembang. This study used primary and secondary data obtained from interviews. Combining 25 SPSS models and data from 100 respondents, product category significantly influenced 3,085 purchase decisions. Further analysis shows that the t values in the t table are 3085, 1983 and higher, which indicates a higher t score. T table or 6.725 1. 983 is greater than it. Because it affects your purchasing decision. 6.725 Since y = 14.713 + 0.188X1 + 0.726X2 is small. Productivity Effects 58 Forces and Static Connections greatly influences the purchase choice.   The result of this  was in line with those studies which have been conducted before   related  to the  techniques  of word of mouth  in promotion  and  other techniques   which  are usually used in the marketing  and promotions  to accelerate  the purchasing   decisions of the  potential buyers.

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Published
2024-06-27
How to Cite
Muhammad Bagus Saputra, Muhammad Said, & Putri, Y. A. (2024). PENGARUH KERAGAMAN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI SAHABAT MOTOR PALEMBANG. Jurnal Bisnis Terapan, 8(1), 69 - 81. https://doi.org/10.24123/jbt.v8i1.6361