Using SWOT Analysis to Design Organizational Structure in Small Enterprise

Litasari Widyastuti Suwarsono; Atya Nur  Aisha; Dwi  Wahyuni; Fida Nirmala Nugraha

doi:10.24123/jeb.v3i1.4822

Litasari Widyastuti Suwarsono Industrial Engineering Department, Telkom University
Atya Nur Aisha Telkom University
Dwi Wahyuni Industrial Engineering Department, Telkom University
Fida Nirmala Nugraha Industrial Engineering Department, Telkom University

DOI: https://doi.org/10.24123/jeb.v3i1.4822

Abstract Views: 541 times

PDF Downloads: 1034 times

Keywords: organizational structure, SWOT, MSME

Abstract

One of the biggest challenges of MSMEs is how to manage its resources to increase their business. Ani's Craft, already survives for 6 years now faces challenges to growth because lack of strategic planning, ineffective of HR management and unstructured organizational design. This study aims to design an organizational structure based on strategy that will help the small enterprise to growth. The study began with identifying the internal and external factors that influence its business. Result shows the strategy that fits the conditions was the WO strategy. New organizational structure was proposed that emphasize the importance of company's needs by adding marketing and finance divisions.

Downloads

Download data is not yet available.

References

Aisha, A. N., Sudirman, I., & Siswanto, J. 2016. Conceptual model of entrepreneurial, managerial and technical software competencies towards SME performance in subsector software industries. In 2016 IEEE International Conference on Management of Innovation and Technology (ICMIT): 237-242.
ASEAN. 2021. Creative Economy Culture, Identity and the Business of Creativity. October-November 2021. ASEAN.
Asian Development Bank. 2020. Asia Small and Medium-Sized Enterprise Monitor 2020. Asian Development Bank.
Creative Economy Agency. 2018. Opus Ekonomi Kreatif Outlook 2019. Creative Economy Agency.
Daft, R. L. 2021. Organization Theory & Design Thirteenth Edition. Cengage Learning.
Daryanto, G. T., Kurniati, D., Oktoriana, S. 2021. The Marketing Strategy of Waste-Processed Craft Product in Pontianak City. SOCA: Jurnal Sosial Ekonomi Pertanian 15 (3): 458-469.
Dodge, H. R., & Robbins, J. E. 1992. An empirical investigation of the organizational life cycle. Journal of Small Business Management 30(1): 27.
Foster, C. 2018. Organizational design in business: a new alternative for a complex world. Business Expert Press.
Ivancevich, J. M., & Konopaske, R. 2013. Human Resource Management Twelfth Edition. McGraw-Hill.
Karami, B. A., & Gustomo, A. 2020. Design of Organizational Structure and Job Description for Human Capital Management Strategy for Small Medium Enterprise in Creative Industry: RA Planner Company Case. European Journal of Business and Management Research 5(5).
Kartika, R., Nur, F. H. E. P. M., & Fauzi, L. N. 2021. Building Consumers’ Awareness on Local Creative Industry Products. In 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020): 406-410.
Mosca, L., Gianecchini, M., & Campagnolo, D. 2021. Organizational life cycle models: a design perspective. Journal of Organization Design 10(1): 3-18.
Nugraha, F. N., Aisha, A. N., & Suwarsono, L. W. 2018. Design of organizational structure based on environmental factors on software micro business. In International Conference on Family Business & Entrepreneurship 2018.
Rangkuti, F. 2017. Teknik Membedah Kasus Bisnis: Analisis SWOT. Gramedia Pustaka Utama.
Suwarsono, L. W., Aisha, A. N., & Nugraha, F. N. 2018. Business Process and Organizational Characteristics on SMEs (Case Study: A Digital SME’s Community in Bandung). Advances in Social Science, Education and Humanities Research 197: 293.
UNDP Indonesia. 2020. Impact of COVID-19 Pandemic on MSMEs in Indonesia. UNDP Indonesia.
Zutshi, A., Mendy, J., Sharma, G. D., Thomas, A., & Sarker, T. 2021. From Challenges to Creativity: Enhancing SMEs’ Resilience in the Context of COVID-19. Sustainability 13(12): 6542.