Articles

• THE EFFECT OF ENDORSERS AND SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE DECISIONS OF INSTAGRAM SOCIAL MEDIA USERS WITH BRAND AWARENESS AS A MEDIATING VARIABLE

  Edward Yohanes ., Lena Ellitan, C Marliana Junaedi .

  71-85

  Abstract Views: 76 PDF Downloads: 58 DOI https://doi.org/10.24123/jeb.v2i2.4472

  • PDF
• BOARD DIVERSITY AND FINANCIAL PERFORMANCE IN INDONESIA

  Werner Ria Murhadi, Deliana Azaria, Bertha Silvia Sutedjo

  86-95

  Abstract Views: 41 PDF Downloads: 25 DOI https://doi.org/10.24123/jeb.v2i2.4537

  • PDF
• THE EFFECT OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY THROUGH BRAND CONSCIOUSNESS AND VALUE CONSCIOUSNESS ON VIVO SMARTPHONE

  Chrein Yonathan Yoel ., Lena Ellitan, Robertus Sigit Haribowo Lukito .

  96-105

  Abstract Views: 59 PDF Downloads: 44 DOI https://doi.org/10.24123/jeb.v2i2.4473

  • PDF
• THE EFFECT OF TECHNOLOGICAL AND BEHAVIORAL ON THE ADOPTION OF THE SHOPEEPAY MOBILE PAYMENT

  Fitri Novika, Renofia Desia Halim, Antonius Budhiman Setyawan

  106-118

  Abstract Views: 22 PDF Downloads: 8 DOI https://doi.org/10.24123/jeb.v2i2.4641

  • PDF