The Role of E-Wallets, Service Quality, and Social Entrepreneurship in Enhancing Business Competitiveness

Ayub  Prastyawan; Ernita Dian Puspaari; Irany  Windhyastiti; Umu  Khouroh

doi:10.24123/jeb.v5i3.6507

Ayub Prastyawan University of Merdeka Malang, Indonesia
Ernita Dian Puspaari University of Merdeka Malang, Indonesia
Irany Windhyastiti University of Merdeka Malang, Indonesia
Umu Khouroh University of Merdeka Malang, Indonesia

DOI: https://doi.org/10.24123/jeb.v5i3.6507

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PDF Downloads: 251 times

Keywords: Consumer, Competitiveness, E-Wallet, service quality, social entrepreneurship

Abstract

Purpose: This paper investigates the impact of using e-wallets, service quality, and social entrepreneurship on the competitiveness of MSMEs participants.

Method: This study used a sample of 105 respondents who were active members of MSMEs in Sukun Market. These respondents ranged in age from 17 to 72 years old, indicating a broad spectrum of age groups and experiences, which provides a broad understanding of the demographic involved in MSMEs within this area. The method employed in this research included validity and reliability tests to examine the research instrument: a questionnaire, determination coefficient (R-Square), F-Square testing, and hypothesis testing. The testing was conducted using simple regression analysis.

Result: The result of the study indicates that the use of e-wallets, service quality, and social entrepreneurship has a 66 percent influence on the competitiveness of MSMEs participants. Therefore, the variables have a positive and significant effect on the competitiveness of MSMEs participants in Sukun Market, Tanjungrejo Village, Malang City.

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