The Role of E-Wallets, Service Quality, and Social Entrepreneurship in Enhancing Business Competitiveness

  • Ayub Prastyawan University of Merdeka Malang, Indonesia
  • Ernita Dian Puspaari University of Merdeka Malang, Indonesia
  • Irany Windhyastiti University of Merdeka Malang, Indonesia
  • Umu Khouroh University of Merdeka Malang, Indonesia
Abstract Views: 29 times
PDF Downloads: 13 times
Keywords: Consumer, Competitiveness, E-Wallet, service quality, social entrepreneurship

Abstract

Purpose: This paper investigates the impact of using e-wallets, service quality, and social entrepreneurship on the competitiveness of MSMEs participants.

Method: This study used a sample of 105 respondents who were active members of MSMEs in Sukun Market. These respondents ranged in age from 17 to 72 years old, indicating a broad spectrum of age groups and experiences, which provides a broad understanding of the demographic involved in MSMEs within this area. The method employed in this research included validity and reliability tests to examine the research instrument: a questionnaire, determination coefficient (R-Square), F-Square testing, and hypothesis testing. The testing was conducted using simple regression analysis.

Result: The result of the study indicates that the use of e-wallets, service quality, and social entrepreneurship has a 66 percent influence on the competitiveness of MSMEs participants. Therefore, the variables have a positive and significant effect on the competitiveness of MSMEs participants in Sukun Market, Tanjungrejo Village, Malang City.

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Published
2024-08-29
How to Cite
Prastyawan, A., Puspaari, E. D., Windhyastiti, I., & Khouroh, U. (2024). The Role of E-Wallets, Service Quality, and Social Entrepreneurship in Enhancing Business Competitiveness. Journal of Entrepreneurship and Business, 5(3), 225 - 235. https://doi.org/10.24123/jeb.v5i3.6507