PENGARUH AWARENESS GREEN MARKETINGTERHADAP PURCHASE INTENTIONS MELALUI CORPORATE IMAGE PADA KONSUMEN CARREFOUR ITC SURABAYA
Abstract Views:
108 times
PDF - FULL TEXT Downloads:
236 times
Abstract
Penelitian ini merupakan penelitian yang dibuat dengan tujuan untuk mengetahui hubungan dan pengaruh yang dimiliki oleh Awareness Green Marketing terhadap Purchase Intentionsmelalui Corporate Imagepadakonsumen Carrefour ITC Surabaya. Secara prinsip, penelitian ini merupakan replikasi dari penelitian sebelumnya, yang dilakukan oleh Ko, Hwang dan Kim, 2013 dengan judul “Green marketing' functions in building corporate image in the retail setting”. Proses pengumpulan data responden dilakukan oleh peneliti dengan menyebarkan kuesioner secara langsung kepada konsumen Carrefour ITC di Surabaya, dengan jumlah sampel yang dipergunakan adalah sebanyak 210 sampel. Metode pengolahan data yang dipergunakan oleh peneliti didalam penelitian ini adalah metode Model Persamaan Struktural dengan bantuan program Lisrel 8.70. Temuan yang didapatkan dari penelitian ini memperkuat hasil penelitian sebelumnya yang menunjukkan bahwa Awareness Green Marketing memiliki pengaruh positif terhadap Corporate Image, Corporate Image memiliki pengaruh positif terhadap consumer Purchase Intentionsdan Corporate Image memediasi efek dari Awareness Green Marketing terhadap Purchase Intentions pada Carrefour ITC Surabaya.
Downloads
References
Bearman, B. 2001. Retail Management: A Strategic Approach. New Jersey. Prentice Hall.
Brown, T. J., dan Dacin, P. A. 1997. The company and the product: Corporate associations and consumer product responses. Journal of Marketing 61(1): 66–84.
Carroll, Archie B. 1999. The Pyramid of Corporate Social Responsibility: Toward the Moral Management o:f Organizational Stakeholders.Business Horizon, Vol. 34: 39-48.
Cempakasari, Diah Arum dan Yoestini. 2003.Studi Mengenai Pengembangan Hubungan Jangka Panjang Perusahaan dan Tenaga penjualan.Jurnal Sains PemasaranIndonesia,Vol. II, No.1 : 67-84.
Chahal, H. dan Sharma, R.D. 2006. Implications of corporate social responsibility on marketing performance: A conceptual framework. Journal of Services Research. 6(1) April 2006 – September 2006.
Chandra, H.P dan Cristian, D. 2002. Analisa Sistem Manajemen Lingkungan (ISO 14000) dan Kemungkinan Implementasinya oleh Para Kontraktor Kelas A di Surabaya. Dimensi Vol. 4 No. 2 September 2002: 77-84.
Cho, S., & Hong, Y. 2009. Netizens' evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers' comments. Public Relations Review 35(2): 147–149.
Cronin, J. Joseph, Jr, dan Steven A.Taylor. 1992. Measuring Service Quality: A Reexamination and Extension.Journal of Marketing, Vol.56.
David, P., Kline, S., dan Dai, Y. 2005. Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model. Journal of Public Relations Research17(3): 291–313.
Dewi, Ike Janita. 2009. Creating and Sustaining Brand Equity. Amara Books. Yogyakarta.
Do Paço, A. M. F., Raposo, M. L. B., dan Filho, W. L. 2009. Identifying the green consumer: A segmentation study. Journal of Targeting, Measuring and Analysis for Marketing17(1): 17–25.
Dowling, Grahame R. 2004.Journalists Evaluation of Corporate Reputations.Corporate Reputation Review, Vol.7.
Drumwright, M. E. 1994. Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion. Journal of Marketing58(3): 1–19.
Ellen, P. S., Webb, D. J., dan Mohr, L. A. 2006. Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science 34(2): 147–157.
Ferdinand, Augusty. 2002. Structural Equation Modeling Dalam Penelitian Manajemen. Aplikasi Model-model Rumit Dalam Penelitian Untuk Tesis Magister & Disertasi Doktor. Semarang : BP UNDIP.
Fombrun, C., dan Shanley, M. 1990.What's in a name? Reputation building and corporate strategy. Academy of Management Journal 33(2): 233–258.
Fornell, Claes. 1992. A National Customer Satisfaction Barometer: The Swedish Experience.Journal of Marketing, Vol 56.
Furman, D. M. 2010. The development of corporate image: A historiographic approach to a marketing concept. Corporate Reputation Review13(1): 63–75.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
