MOTIVATION OF COMMUNITY MEMBERS TO JOIN INDORUNNERS SURABAYA
Abstract
Excercise community has been a trend in recent years and because one of many ways for people to fulfill their need to excercise . One of the excercise communities in Indonesia is IndoRunners. This Research intends to find answers behind the phenomenon that people joined the community contrary to be fact that vit requires more effort. This research intends to study the phenomenon and will try to reveal motivation of members behind joining IndoRunners Surabaya. Using Victor Vroom's Expectancy theory, the motivation is divided into expectancy, instrumentality, and valence. The researcher expects to find insight through these elements to find answer and create better understanding to the phenomenon. the result show that expectations of members to join IndoRunners Surabaya which developed the effent in realizing those expectations, and is supported by the reward that they perceived. Knowledge from this research may benefit excercise communities or organizations in sports and excercise industrics.
Downloads
References
Andersone et al. (2010) "Consumer Expectancy Theory of Business" 6th International Scientific Conference May 13-14, 2010, Vilnius, Lithuania. ISSN : 2029-4441
Cao et al. (2012), "A Malow's herarchy of needs analysis of social networking service continuance", Journal of Service Management Vol.24 Iss 2 pp.170-190
Diana et al. (2010), "Use of Abraham Maslow's Motivation Theory for setting customer's Satisfaction - Non Satisfaction", Polish Journal of Management Studies Vol.2 2010
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.