PENGARUH INFORMATION SOURCE DAN DESTINATION IMAGE TERHADAP CHOICE INTENTION MAHASISWA KE RAJA AMPAT

  • Erwan Luandha Jurusan Managemen / Universitas Surabaya
Abstract Views: 40 times
PDF - FULL TEXT Downloads: 45 times
Keywords: Information Source, Destination Image, Choice Intention, University Student Traveller, Raja Ampat

Abstract

INTISARI Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh antara Information Source dan Destination Images terhadap Choice Intention mahasiswa ke Raja Ampat. Penelitian ini dilakukan terhadap wisatawan mahasiswa yang memiliki niat untuk mengunjungi Raja Ampat. Pengolahan data dilakukan dengan menggunakan SPSS 18 for windows. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis judgemental sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 responden yang memenuhi karakteristik populasi yang ditentukan. Data di olah menggunakan mean , standar deviasi , Regression Analysis, dan Uji t. Hasil penelitian ini menunjukkan adanya pengaruh antara Information Source dan Destination Images terhadap Choice Intention di Raja Ampat menurut wisatawan mahasiswa.

Kata kunci: Information Source, Destination Images, Choice Intention, Wisatawan Mahasiswa, Raja Ampat.

ABSTRACT This study aimed to identify and analyze Influence between Information Source and Destination Images to Choice Intention student traveller to Raja ampat. This research was conducted to university student travelers that have the intention to visit Raja Ampat. Data processing was performed by using SPSS 18 for windows. The sampling technique used was non-probability sampling with Judgemental sampling type. The samples used in this study was 100 respondents who comply the determined population characteristic. Data is processed using mean, standard deviation, Regression Analysis, and t test . The results of this study shows the influence between Information Source and Destination Images to Choice Intention in Raja Ampat according to University Student Travelers.

Key words: Information Source, Destination Image, Choice Intention, University Student Traveller, Raja Ampat.

Downloads

Download data is not yet available.

References

Soekadijo. (1996), “Anatomi Pariwisata”, Gramedia Pustaka Utama, cetakan pertama, Jakarta.

James, Spillane. (1987), “Ekonomi Pariwisata Sejarah dan Proyeknya”, Kasinius, cetakan ketiga, Yogyakarta.

Gamal, Suwantoro. (1997), “Dasar-Dasar Pariwisata”, Yogyakarta.

Marpaung, Happy. (2002), “Pengantar Pariwisata”, Bandung : Alfabeta.

Bozbay Phd, and Ozen, 2008, “The Assesment of Greece’s Image Tourism Destination”, pp. 14-27.

Waluyo Harry. (2007), “Buku Saku Statistik Kebudayaan dan Pariwisata”.

Tapachai, N. and Waryszak, R. (2000), “An examination of the role of beneficial image in tourist destination selection”, Journal of Travel Research, Vol. 39, pp. 37-44.

Prebensen, N.K. (2007), “Exploring tourists’ images of a distant destination”, Tourism Management, Vol. 28 No. 3, pp. 747-56.

O’Leary, S. and Deegan, J. (2005), “Ireland’s image as a tourism destination in France: attribute importance and performance” , Journal of Travel Research, Vol. 43 No. 3, p. 247.

Echtner C.M., Ritchie J.R., 1993, “The Measurement of destination Image : An Empirical Assesment”, Journal of Travel Research31: 3-13.

Beerli, A. and Martin, J.D. (2004), “Tourists’ characteristics and the perceived image of tourist destination; a quantitative analysis – a case study of Lanzarote”, Spain, Tourism Management, Vol. 25, pp. 623-36.

Fakeye, P.C. and Crompton, J.L. (1991), “image difference between prospective, first time and repeat visitors to the lower Rio Grande Valley”, Journal of Travel Research, Vol. 30 No. 2, pp. 10-16.

Govers, R., Go, F.M. and Kurmar, K. (2007), “Promoting tourism destination image”, Journal of Travel Research, Vol. 46 No. 1, pp. 15-23.

Jalilvand, M.R. & Samiei, N. (2012) The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention. Marketing Intelligence & Planning, Vol. 30, No. 4, 1–11.

Hair, J.F., W.C. Black, B.J. Babin, R.E. anderson, R.L.Tatham. (2006). Multivariate Data Analysis, 6 Ed. New Jersey: Prentice Hall.

Setiawan, F. (2011). Pengelolaan Wilayah Pesisir Dan Laut Kepulauan Raja Ampat Secara Terpadu Dan Berkelanjutan. Artikel Ilmiah.

Soepardi, H. S. (2016, Januari 03). Raja Ampat Dan Komodo Dinobatkan CNN Jadi Destinasi Snorkeling Terbaik Dunia.
Published
2017-09-01