KEKUATAN PASAR PERUSAHAAN BRIKET ARANG TEMPURUNG KELAPA : STUDI KASUS CV AKTIVA ALAM NUSANTARA DI KOTA GRESIK
Abstract Views:
429 times
PDF - FULL TEXT Downloads:
2342 times
Abstract
Abstrak Penelitian ini bertujuan untuk memahami penentuan harga dalam rantai bisnis terkait dengan kualitas yang dimiliki dan keterbatasan pasokan pada perusahaan briket. Penelitian ini menggunakan kualitatif interpretatif yaitu membahas, menafsirkan permasalahan dengan uraian – uraian yang jelas berdasarkan kemampuan pemahaman penelitian untuk mengungkapkan maksud yang terdapat di dalam objek penelitian serta menceritakan pendapat dan pandangan yang ada dalam objek penelitian. Hasil penelitian yang ada terkait dengan hubungan pendekatan interpretatif terhadap penelitian bahwa peneliti ingin menafsirkan bagaimana proses bisnis serta rantai pasok pada perusahaan terkait. Adanya persaingan harga terhadap kompetito yang terjadi muculnya pemain bisnis baru. Pengambilan resiko terlihat penanggungan harga freight terhadap pembeli dan industri tidak mau mengolah langsung bahan baku. Banyaknya perusahaan briket dan banyaknya kompetitor menjadikan perusahaan berada dalam posisi price taker. Harga yang fluktuatif juga berdampak skala ekonomi yang ada serta asimetris informasi yang di dapat.
Kata kunci: Teori Harga, Kekuatan Pasar, Rantai Pasok, Nilai Tambah, Kinerja Ekspor.
Abstract This study aims to understand pricing in the business chain related with the qualities of the company and the limited supply of briquettes.This study used a qualitative interpretative which is discussing, interpreting issues with the clear descriptions which are based on the ability of the study to reveal the purpose of understanding contained in the object of study and communicating the opinions and views contained in the research object.Existing research results related to the relations interpretive approach to research that researcher want to interpret how business processes and supply chain to the company concerned. Price competition against competitors which happened, create new business players. Underwriting risk taking seen on freight rates to buyers and the industry does not want to process the raw material directly. Many briquettes companies and many competitors makes the company become in a position as a price taker. Fluctuation also impact to the limited economies of scale that exist and asymmetric information.
Keyword: Price Theory, Market Power, Supply Chain, Value Chain, Export Performance.
Downloads
References
Blocher, Edward J., 1999. Cost Management: a Strategic Emphasis, McGraw-Hill Companies, Inc.,
Collins, David J. dan Montgomery, Cynthia. (2005). Corporate Strategy: A Resource Based Approach. McGraw-Hill Companies, Inc.,
Coughlin, Cletus C.(2002). The Controversy Over Free Trade: The Gap Between Economists and The General Public.Federal Reserve Bank of St. Louis Review
Day, George S., & Robin Wensley. (1988). Assessing Advantage: A Frame work for Diagnosing Competitive Superiority. Journal of Marketing, 52(April).
Duncan, Tom & Sandra, E. Moriarty. (1908). A Communication- Based Marketing Model for Managing Relationships. Journal of Marketing, 62(April).
Farrell, J. and C. Shapiro (1990), Horizontal Mergers: An Equilibrium Analysis, American Economic Review, 80.
Hansen &Mowen, (2001), ManajemenBiaya, Buku II, TerjemahanbenyaminMolan, PenerbitSalembaEmpat, Jakarta, hal 633
Hayami, Y., T, Kawagoe, Y. Morooka dan M. Siregar. (1987). Agricultural Marketing and Processing in Upland Java A Perspective from A Sunda Village, CGPRT Centre, Bogor
Ibeh, K.I.N. & Young, S. (2001). Exporting as an entrepreneurial act: An empirical study of Nigerian firms. European Journal of Marketing, 35(5/6),
Jhon W. Creswell (2009).Research Design Qualitative, Quantitative, and Mixed MethodsApproaches,.
Landsburg, Steven E., (1991). Price Theory and Application. Second Edition.The Dryden Press., Orlando, Florida.
Laporan akhir tahun (2013) dalam “ Pengaruh Kebijakan Perdagangan NegaraNegara Mitra Terhadap Kinerja dan Daya Saing Ekspor Komoditas Pertanian Indonesia, http://pse.litbang.pertanian.go.id/ di akses pada tanggal 3 April 2015
Li, Tiger & Roger, J. Calantone. (1998). The Impact of Marsket Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination. Journal of Marketing, 62(October)
Lynch R. (2003) Corporate Strategy, 3rd Edition, Financial Times/Prentice Hall, Harlow, 834 pages. Support includes Lecturer’s Guide (2003)
Mankiw, G. (2003). Macroeconomics. New york: McGraw Hill.
Michael, P., R.A. Nobay, and D. Peel. (1994). Purchasing Power Parity Yet Again: Evidence From Spatially Separated Commodity Markets. Journal of International Money and Finance 13.
Navarro, A., Losada, F., Ruzo, E. & Diez, J. A. (2010). Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance. Journal of World Business, 45.
Nazir, M. 1998. Metode Penelitian. Jakarta, Ghalia Indonesia. Persson, Karl.(2008). “Law of One Price”. EH.Net Encyclopedia. February 10.
Porter, Michael. (1985). Competitive Advantage. New York: The Free Press A Divison of Macmillan Publishing Co., Inc
Porter, Michael E. (1996). What is Strategy? Harvard Business Review, Vol 74 (6).
Protopapadakis, A. and H.R. Stoll (1983).Spot and Future Prices and The Law of One Price. Journal of Finance 38.
Protopapadakis, A. and H.R. Stoll. (1986). The Law of One Price in International Commodity Markets: A Reformulation and Some Formal Tests.Journal of International Money and Finance 5.
Riharjo, I. B. (2011). Memahami Paradigma Penelitian Non-Positivisme DanImplikasinya Dalam Penelitian Akuntansi. Jurnal Akuntansi, Manajemen Bisnis Dan Sektor Publik: (JAMBSP) Volume 8.
Shapiro, C. (2004), Unilateral Effects Calculations, Working Paper, University of California,Berkeley
Stigler, G.J. and R.A. Sherwin.(1985). The Extent of The Market, Journal of Law and Economics 27.555–585.
Swanson, N.R. and C Triyuwono, I. (2013, September 25‐27). Metode Penelitian Kualitatif Dan Kuantitatif Untuk Pengembangan Disiplin Akuntansi. Simposium Nasional Akuntansi ke‐16.
Shank, J.K., and Govindarajan. (1997). Reading In Management Accounting. New York: The Free Press.
Sugiyono. (2010). Metode Penelitian Pendidikan Pendekatan Kuantitaf, Kualitatif, dan R&D. Bandung: Alfabeta.
Smith, Jonathan A., Flowers, Paul., and Larkin. Michael. (2009). Interpretative phenomenological analysis: Theory, method and research. Los Angeles, London, New Delhi, Singapore, Washington: Sage.
Whinston, M. (2007), Antitrust Policy Toward Horizontal Mergers, in: Armstrong, M. and R. Porter (eds.), Handbook of Industrial Organization, Volume 3, Amsterdam.
Yin, Robert K. Studi Kasus (Desain dan Model). Jakarta: PT. Raja Grafindo Persada Jakarta,2004.
http://www.briket-indonesia.50webs.com/ tentang BRIKET BATOK KELAPA & KOMPOR BRIKET diakses pada tanggal 5 Juni 2015
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
