PENGARUH PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA THE EMDEE SKIN CLINIC DI SURABAYA
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh faktor-faktor (Service Quality, Customer Satisfaction, Customer Loyalty. Pada penelitian sebelumnya masih relevan digunakan pada saat ini. Objek yang diambil adalah The Emdee Skin Clinic Surabaya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari penyebaran kuesioner. Responden dalam penelitian ini adalah 150 responden yang pernah membeli produk, melakukan perawatan, pernah menunggu, dan pernah memberi komplain di The Emdee Skin Clinic Surabaya minimal 1 tahun terakhir. Teknik pengambilan sampel penelitian ini adalah non-probability sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan melalui pengujian secara statistik. Pengujian dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan Analisis of moment structures (AMOS 16). Hasil penenlitian ini menunjukkan bahwa adanya hubungan yang signifikan yaitu antara Perceived Perceived Service Quality terhadap Customer Satisfaction, Perceived Perceived Service Quality terhadap Word-of-Mouth, Perceived Perceived Service Quality terhadap Purchase Intentions Lalu customer satisfaction mempunyai hubungan terhadap Word-of-Mouth, customer satisfaction mempunyai hubungan terhadap Purchase Intentions.
Downloads
References
Buttle, F., 1996, SERVQUAL: Review, Critique, Research Agenda, European Journal of Marketing, vol. 30: 8-32.
Cronin, J.Joseph Jr dan Steven Taylor, 1992, Measuring Service Quality: Reexamination and Extension, Journal of Marketing.
Dehghan et al., 2012, An Investigation on the Relationship between Service Quality and Customer Satisfaction: In the Case of CCG CO, Journal of Business Research, vol. 5.
Griffin, Jill., 2005, Customer Loyalty, Edisi Revisi, Penerbit Erlangga, Jakarta.
Guilitnan et al, 1997, Marketing Management, edisi keenam, McGraw-Hill Companies
Gronroos, C., 1984, Service Quality Model and Its Marketing Implications, European Journal of Marketing, vol. 18: 36-45.
Hair et al, 2010, Multiviriate DataAnalysis, 7th Edition, New Jersey
Hair et al, 1998, Multiviriate DataAnalysis, 5th Edition, New Jersey
Kotler, Philip., 2003 Marketing Management, 11th Edition, Prentice Hall, New Jersey.
Kheng, L.L., et al., 2010, The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia, Journal of Marketing Studies, vol. 2.
Kotler, Philip, 2000, Manajamen Pemasaran, Penerbit PT. Prenhallindo, Jakarta.
Kotler, Philip, 2005, Manajamen Pemasaran, Jilid 1 dan 2. Penerbit PT. Indeks. Kelompok Gramedia, Jakarta.
Kotler, Keller, 2007, Manajemen Pemasaran, Edisi dua belas, Jilid 1, Penerbit PT. Indeks. Kelompok Gramedia, Jakarta.
Parasuraman et al., 1988, A Multiple-Item Scale for Measuring Consumer Perception of Service Quality, Journal of Retailing, vol. 64: 12-40.
Pollack, B.L, 2009, Linking the Hierarchical Service Quality Model to Customer Satisfaction and Loyalty, Journal of Marketing, vol. 23: 42-50.
Parasuraman, Valarie.A.Z, and Berry, 1990, Delivering Quality, Service McMilan.
Zeithaml dan Bitner, 2003, Service Marketing Integrating Customer Focus Across the Firm, 3th Edition, Boston.
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.