KORELASI ANTARA BODY DISSATISFACTION DENGAN PERILAKU KONSUMTIF PADA MAHASISWI UNIVERSITAS "X"
Phares (in Rombe, 2014) revealed the young women tend to have higher shopping behavior than in boys. Young women aged 16 to 20 years old spend more money for the purpose of grooming (Reynolds et al., 1973). The desire to demonstrate that they always follow the fashion that was already circulating, eventually make most teenagers spend their money to support their appearance to look more attractive. Their feelings of dissatisfaction with her appearance will be difficult to accept himself (Rombe, 2014). Feeling less satisfied with the teen's body is called body dissatisfaction. The purpose of this study was to determine the relationship between body dissatisfaction with the consumer behavior in adolescents.. Subject of the study (N = 100) is a student at the University of Surabaya aged 18-20 years. The sampling technique will be done using incidental sampling technique, the researchers took a sample of individuals on the basis of chance that are tailored to the characteristics of the population. The method used is quantitative correlation test was used linear regression analysis to examine therelationship between the two variables, namely body dissatisfaction with theconsumer behavior. The results showed that no significant relationship between consumer behavior and body dissatisfaction in young women (p = 0.000). Effective contribution given in this study was 33%. Their dissatisfaction in adolescents affects teenagers to become consumptive in their appearance, so they are more extravagant in spending his pocket money for the purposes of selfsupporting performances.
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