PENGARUH ATMOSPHERICS TERHADAP BEHAVIORAL INTENTIONS MELALUI MEDIASI SERVICE QUALITY DAN FOOD QUALITY PADA DREAM OF KHAYANGAN ART RESTO SURABAYA

  • Yehezkiel Kurniawan Immanuel Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh atmospherics terhadap behavioral intention melalui mediasi service quality dan food quality pada Dream of Khayangan Art Resto Surabaya. Pengolahan data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan software AMOS 20. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis convenience sampling. Data diperoleh secara langsung dari responden yang memenuhi karakteristik populasi yang ditentukan dengan menyebarkan kuesioner. Jumlah sampel yang digunakan dalam penelitian ini adalah 120 responden. Hasil penelitian ini menunjukkan adanya pengaruh atmospherics terhadap service quality, atmospherics terhadap food quality, service quality terhadap behavioral intention, food quality terhadap behavioral intention ,atmospherics terhadap behavioral intention,  atmospherics terhadap behavioral intention melalui mediasi service quality, dan atmospherics terhadap behavioral intention melalui mediasi food quality. 

Downloads

Download data is not yet available.

References

Alhabeeb, MJ, 2002, “Perceived Product Quality, Purchase Value And Price”, Proceedings of the Academy of Marketing Studies, Vol 7, No.1.

Amin, Muslim dan Nazruddin, 2013, Hospital Service Quality and its effect on patient satisfaction and behavioral intentention, International Business School, Universiti Teknologi Malaysia (UTM-IBS), Kuala Lumpur, Malaysia

Amelia, dan Seny , Determinant of The Behavioral Intention of Flazz BCA Prepaid Shopping Card In Suranaya, Pelita Harapan University Surabaya, Indonesia

Anandya, Dudi dan Heru Suprihhadi, 2005, “Riset Pemasaran Prospektif dan Terapan”, Bayumedia Publishing, Jawa Timur.

Berman, Barry and Joel R. Evans, Retail Management: A Strategic Approach, Tenth Edition, Prentice Hall International, Inc. New Jersey, 2007.

Chase, Richard B, Jacobs, F.R. and Aquilano, N.J., 2004“Operations Management for Composite Advantage” , International Edition, McGraw-Hill, New York, NY

Cox, Roger and Paul Brittain, Retail Management, Pearson Proffesional, Fourth Edition, Great Britain, 2000.

Day, RL, 1984, “Modeling Choice Among Alternative Responses to Dissatisfaction”, Perreault, W.D, Atlanta, GA.

Ferdinand, A., 2002, Structural Equation Modeling dalam Penelitian Manajemen, Badan Penerbit Universitas Diponegoro, Semarang.

Ferdinand, A., 2005, Structural Equation Modelling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit dalam Penelitian Untuk Tesis Magister dan Disertasi Doktor, Badan Penerbit Universitas Diponegoro, Semarang.

Ferdinand, Augusty, 2006 “Struktural Equestion Modeling dalam Penelitian Manajemen”, Eisi 3, Badan penerbit Universitas Diponegoro , Semarang.

Griffin, Jill, 1995, “Customer Loyalty: How to Earn It, How to keep IR”, A Divison of Simon and Schuster, Inc., USA

Hair J.F, JR., R.E. Anderson, R.L. Tatham dan W.C. Black, 1998, Multivariate Data Analysis, 5th Edition, Prentice Hall.

Hair J.F, JR., R.E. Anderson, R.L. Tatham dan W.C. Black, 2006, Multivariate Data Analysis, 6th Edition, Prentice Hall.

Hyun Jeong Kim, Choong-Ki Lee, Myung-Ja Kim, dan Kisang Ryu, 2011, "Restaurant Healthy Food Quality, Perceived Value, and Revisit Intention: Testing a moderating role of green customers in South Korea. International CHRIE Conference-Refereed Track. Paper 5.
Published
2016-03-01
How to Cite
IMMANUEL, Yehezkiel Kurniawan. PENGARUH ATMOSPHERICS TERHADAP BEHAVIORAL INTENTIONS MELALUI MEDIASI SERVICE QUALITY DAN FOOD QUALITY PADA DREAM OF KHAYANGAN ART RESTO SURABAYA. CALYPTRA, [S.l.], v. 5, n. 1, p. Hal. 1 - 20, mar. 2016. ISSN 2302-8203. Available at: <http://journal.ubaya.ac.id/index.php/jimus/article/view/2716>. Date accessed: 31 mar. 2020.