ANALISIS SEARCH ENGINE OPTIMIZATION (SEO) PADA UMKM DOA IBU KOSMETIK DI TOKOPEDIA

Abstract Views: 289 times
PDF Downloads: 151 times
Keywords: Search Engine Optimization (SEO), Digital Marketing, Tokopedia

Abstract

The existence of social restrictions during the COVID-19 pandemic has had many impacts, one of which is limiting direct sales of SMEs. One of them is Doa Ibu Kosmetik which sells various personal needs like cosmetics and body care. Doa Ibu Kosmetik opens a digital shop through Tokopedia to encourage sales. Search Engine Optimization (SEO) method was implemented in the Tokopedia account to compete with others. The method used to optimize the shop page is to upgrade the shop's status to Power Merchant and activate the features provided by Tokopedia. Product page optimization is carried out by adding titles, prices, descriptions, and product photos so that they comply with Tokopedia's recommendations and can compete with other sellers. The TopAds feature, which is Tokopedia's paid advertising feature, has also been implemented to help increase traffic on the Tokopedia Doa Ibu Kosmetik page. The research results show that optimization on Tokopedia can increase visits and sales.

Downloads

Download data is not yet available.

References

Ahrefs. (2023). People Also Ask. https://ahrefs.com/seo/glossary/people-also-ask

Bhandari, R. S., & Bansal, A. (2018). Impact of Search Engine Optimization as a Marketing Tool. Jindal Journal of Business Research, 7(1), 23–36. https://doi.org/10.1177/2278682117754016

Chen, Q., Lin, J., Zhang, Y., Yang, H., Zhou, J., & Tang, J. (2019). Towards knowledge-based personalized product description generation in E-commerce. Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 3040–3050. https://doi.org/10.1145/3292500.3330725

CNN Indonesia. (2021). Konsumen Belanja Online RI Melonjak 88 Persen pada 2021. https://www.cnnindonesia.com/ekonomi/20211229141536-92-740093/konsumen-belanja-online-ri-melonjak-88-persen-pada-2021

Dramilio, A., Faustine, C., Sanjaya, S., & Soewito, B. (2020). The effect and technique in search engine optimization. Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, August, 348–353. https://doi.org/10.1109/ICIMTech50083.2020.9211171

Faqir, A. Al. (2022). Jualan di Tengah Pandemi, UMKM Diminta Manfaatkan E-Commerce. https://www.liputan6.com/bisnis/read/4254105/jualan-di-tengah-pandemi-umkm-diminta-manfaatkan-e-commerce

Hernikawati, D. (2021). Analisis Dampak Pandemi COVID-19 terhadap Jumlah Kunjungan pada Situs E-Commerce di Indonesia Menggunakan Uji T Berpasangan. Jurnal Studi Komunikasi Dan Media, 25(2), 191. https://doi.org/10.31445/jskm.2021.4389

Hillman, S., & Neustaedter, C. (2017). Trust and mobile commerce in North America. Computers in Human Behavior, 70, 10–21. https://doi.org/10.1016/j.chb.2016.12.061

iPrice. (2022). Peta E‑Commerce Indonesia. https://iprice.co.id/insights/mapofecommerce/

Kominfo. (2021). Kendalikan Pandemi, Pemerintah Atur Kembali Pembatasan Kegiatan Masyarakat. https://www.kominfo.go.id/content/detail/31939/kendalikan-pandemi-pemerintah-atur-kembali-pembatasan-kegiatan-masyarakat/0/berita

Matta, H., Gupta, R., & Agarwal, S. (2020). Search Engine optimization in Digital Marketing: Present Scenario and Future Scope. Proceedings of International Conference on Intelligent Engineering and Management, ICIEM 2020, 530–534. https://doi.org/10.1109/ICIEM48762.2020.9160016

Pahlevi, R. (2022). Ini Produk yang Paling Banyak Dibeli di E-Commerce. Databoks, 2022. https://databoks.katadata.co.id/datapublish/2022/06/03/ini-produk-yang-paling-banyak-dibeli-di-e-commerce

Pothirattanachaikul, S., Yamamoto, T., Yamamoto, Y., & Yoshikawa, M. (2020). Analyzing the effects of “people also ask” on search behaviors and beliefs. Proceedings of the 31st ACM Conference on Hypertext and Social Media, HT 2020, 101–110. https://doi.org/10.1145/3372923.3404786

R. Sihare, S. (2017). Image-based Digital Marketing. International Journal of Information Engineering and Electronic Business, 9(5), 10–17. https://doi.org/10.5815/ijieeb.2017.05.02

Simon, K. (2016). Praise for Digital Marketing Strategy - An Integrated Approach to Online Marketing.

Tempo. (2021). Tokopedia Catat 11 Juta Penjual, Hampir 100 Pesen UMKM. https://bisnis.tempo.co/read/1506981/tokopedia-catat-11-juta-penjual-hampir-100-persen-umkm#:~:text=TEMPO.CO%2C Jakarta - Data,dan hampir 100 persen UMKM.

Tokopedia. (2022). Belajar SEO Bab 5: Teknik Penerapan SEO di Halaman Produk & Toko. https://seller.tokopedia.com/edu/trik-produk-tampil-teratas-dengan-seo/

Tokopedia. (2023a). [TopAds] 2 Jenis Iklan Produk dan Cara Mengoptimalkannya. https://seller.tokopedia.com/edu/topads-produk/

Tokopedia. (2023b). Optimalkan Deskripsi Produk dengan Teknik PAA SEO. https://seller.tokopedia.com/edu/seo-people-also-ask/

Published
2023-12-23
How to Cite
Afifah, S. F., & Ardiansah, I. (2023). ANALISIS SEARCH ENGINE OPTIMIZATION (SEO) PADA UMKM DOA IBU KOSMETIK DI TOKOPEDIA. Jurnal Bisnis Terapan, 7(2), 191 - 200. https://doi.org/10.24123/jbt.v7i2.5863