PENGARUH LAYANAN ONLINE FOOD DELIVERY GRAB FOOD TERHADAP PERILAKU KONSUMTIF MAHASISWA YANG TINGGAL DI KOS

DOI: https://doi.org/10.24123/jbt.v7i2.5963
Abstract Views: 414 times
PDF Downloads: 471 times
Keywords: Grab Food, Students, Consumptive Behavior

Abstract

The use of Grab Food has become widespread, including among university students. This research aims to investigate the relevance of Grab Food's services to the consumptive behavior of students living in boarding houses. The research sample consisted of 70 students who had been using Grab Food for a minimum of 6 months and were residing in boarding houses. Data analysis was conducted using quantitative descriptive and Product Moment Correlation methods. Based on the research findings, it was observed that the majority of students using Grab Food were around 20 years old, with monthly allowances ranging from Rp1.100.000 to Rp2.000.000. The average frequency of food purchases through Grab Food was three times a week. Through test soft linearity and Product Moment Correlation, it was determined that students living in boarding houses had a moderately significant relationship between their use of Grab Food services and their consumptive behavior. AA substantial departure from linearity value of 0.131 was found from the linearity test, indicating a significant linear link between consumer behavior and the habit of utilizing Grab Food services. Where as from the Product Moment Correlation test, a correlation value (r) of 0.641 was obtained, which shows that the level of relationship between the use of Grab Food services and students' consumptive behavior is at a medium level.

Downloads

Download data is not yet available.

References

Abadi, A. F. P., Utomo, S. W., dan Yusdita, E. E. (2020). Studi Perilaku Konsumtif Pada Mahasiswa Pendidikan Akuntansi. Jurnal Benefita,5(2), 264.https://doi.org/10.22216/jbe.v5i2.4625

Az-zahra, H. N., Tantya, V. A., dan Apsari, N. C. (2021). ‘Layanan Online Food Delivery Dalam Membantu Meningkatkan Penjualan Pada Usaha Mikro’, Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM), 2(2), p. 156. doi:10.24198/jppm.v2i2.33513.

Buaton, R. E., Istadewanti, A.A.I., Rahmawati, A., Khomeini, A.T.R., Rakhmawati, N.A.(2023). 'Survey Penggunaan Layanan Grab Food di Kalangan Mahasiswa Kos [Dataset]'. Zenodo. doi:10.5281/zenodo.8397991

Divany,A.,Putri,H.A.,Purwanti, S. D., dan Rakhmawati, N. A. (2023). ‘Analisis Pengaruh Iklan Boyband BTS sebagai Brand Ambassador terhadap Minat Beli pada Aplikasi GoFood’, Journal Of. Business and Economics Research(JBE),4(1),pp.1–8.doi:10.47065/jbe.v4i1.2681.

Fatimah,K.,Suswatiningsih,T.E.,danDewi,C.W.A.(2023).‘DAMPAK E-COMMERCE TERHADAP PERILAKU KONSUMSI’,16(1).

Hidayati,A.,Hidayat,T.,danPristian,R.(2020).‘E-Commerce Dan Dampaknya Terhadap Perilaku Konsumsi Mahasiswa (Studi Kasus Pada Mahasiswa Prodi Pendidikan Ekonomi Ikip Pgri Bojonegoro)’,IKIP PGRI Bojonegoro, pp.1–12.

Nurhayati, S., Nurbayani, S., dan Dahliyana, A. (2021). ‘Pengaruh fitur go-food pada aplikasi go-jek terhadap gaya hidup mahasiswa di era digital’, Sosio Religi:Jurnal Kajian Pendidikan Umum,19(1),pp.25–32.

Octaviani, F. L., dan Cahyadi, E. R. (2022). ‘Competitive of Digital Platform for Food Delivery Services in Dki Jakarta Province’, Jurnal Aplikasi Bisnis dan Manajemen,8(3),pp.973–984.

Pramesta, N. R., Natania, C. M., Izdihar, A. H., dan Rakhmawati, N. A. (2022). ‘Analisis Pengaruh Strategi Flash Sale Terhadap Minat Beli dan Perilaku Impulsif.Mahasiswa ITS’, JURSIMA: Jurnal Sistem Informasi dan Manajemen, 10(3), pp.149–159. Available at:https://ejournal.stmikgici.ac.id/.

Pratiwi,P.R. dan Arisena, G. M. K. (2023). 'PERILAKU KONSUMTIF BELANJA KULINER MELALUI ONLINE PADA MAHASISWA BARU FAKULTAS PERTANIAN UNIVERSITAS UDAYANA TAHUN 2022', Agri Mu Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 3(2). DOI:https://doi.org/10.26618/agm.v3i2.10726.

Priyatno, Duwi.(2016). Analisis Korelasi, Regresi, dan Multivariate Dengan SPSS. Yogyakarta: GavaMedia.

Purnomosidi, F., Ernawati, S., Riskiana, D., Banabsyah, J.(2022). ‘Perilaku Konsumtif Anak Kos Pada Mahasiswa Universitas Sahid Surakarta’, Jurnal Talenta,Volume XI, pp. 36 – 48. Available at:

https://jurnal.usahidsolo.ac.id/index.php/JTL/article/view/1082.

Published
2023-12-23
How to Cite
Ronaria Elisabeth Buaton, Anak Agung Istri Istadewanti, Ariftra Rahmawati, Ayat Tulloh Rahulloh Khomeini, & Nur Aini Rakhmawati. (2023). PENGARUH LAYANAN ONLINE FOOD DELIVERY GRAB FOOD TERHADAP PERILAKU KONSUMTIF MAHASISWA YANG TINGGAL DI KOS. Jurnal Bisnis Terapan, 7(2), 128 - 142. https://doi.org/10.24123/jbt.v7i2.5963
Issue
Vol. 7 No. 2 (2023): Jurnal Bisnis Terapan
Section
Articles
Copyright (c) 2023 The Author(s) Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.

  • Articles published in Jurnal Bisnis Terapan are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license, which permits anyone to copy, transform, or redistribute articles for any lawful purpose in any medium, provided appropriate credit is given to the original author(s) and Jurnal Bisnis Terapan is recognized as its original publisher. A link to this license should also be provided. Any derivative work of an article published in Jurnal Bisnis Terapan must also be shared under the same (or compatible) license.

  • Both copyright and publishing rights on articles are retained by the respective author(s), without restrictions. Only a non-exclusive license is granted to Jurnal Bisnis Terapan to publish the article and identify itself as its original publisher.