FACEBOOK: REVOLUSI KOMUNIKASI PEMASARAN ONLINE IBU-IBU UNTUK MENINGKATKAN  PENDAPATAN KELUARGA

Sandi Eka Suprajang; Hardining Estu  Murdinar; Nunuk  Latifah

doi:10.24123/jbt.v8i2.6772

Sandi Eka Suprajang Sekolah Tinggi Ilmu Ekonomi Kesumanegara Blitar
Hardining Estu Murdinar
Nunuk Latifah

DOI: https://doi.org/10.24123/jbt.v8i2.6772

Abstract Views: 29 times

PDF Downloads: 23 times

Keywords: Facebook, Communication, Marketing, Revenue

Abstract

This research examines how the social media platform Facebook has revolutionised online marketing communications, particularly for stay-at-home mothers. Facebook offers various features such as Facebook Page, Facebook Group, and Facebook Marketplace that help mums start and grow businesses from home. Through qualitative methods with in-depth interviews and case studies, this research explores the impact of using Facebook on increasing family income. The findings show that Facebook Page helps in building brand awareness, Facebook Group provides a community of support and collaboration opportunities, while Facebook Marketplace facilitates easy and fast buying and selling transactions. Although there are challenges such as fierce competition and maintaining service quality, mothers can overcome them with the right strategies. In conclusion, Facebook plays an important role in the economic empowerment of housewives, enabling them to contribute to the family income significantly.

Downloads

Download data is not yet available.

References

Abunawas, Nur Fadilah Amin; Sabaruddin Garancang; Kamaluddin. 2023. “Konsep Umum Populasi Dan Sampel Dalam Penelitian.” Jurnal Pilar: Jurnal Kajian Islam Kontemporer 14(1):15–31. Doi: 10.21070/2017/978-979-3401-73-7.

Baskara, Isnain Putra, And Guruh Taufan Hariyadi. 2012. “Analisis Kepercayaan, Keamanan, Kualitas Pelayanan Dan Persepsi Akan Resiko Terhadap Keputusan Pembelian Melalui Situs Jejaring Sosial (Social Networking Websites) (Studi Pada Mahasiswa Di Kota Semarang).” Udinus Repo (2011):1–15.

Daulay, Zul Asfi Arroyhan. 2015. “Strategi Pengembangan Ekonomi Kreatif Dengan Metofe Triple Helix.” Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis 53(9):1689–99.

Eko Hertanto. 2023. “Cara Menentukan Ukuran Sampel / Responden Dalam Penelitian Kuantitatif.”

Hauer, Georg, And Nadine Naumann. 2021. “Digital Transformation Challenges Successful Enterprises – An Exploration Of The Collaboration Of Marketing And Sales Department In German Organizations.” 18(2):164–74. Doi: 10.1108/INMR-05-2019-0066.

Istiahus, Hermin. 2022. “Sosialisasi Digital Marketing Dalam Upaya Meningkatkan Income Anggota Dwp Upt Psda Ws Brantas Di Kediri.” Jurnal Pengabdian Masyarakat Nusantara 1(2):29–39. Doi: 10.29407/Dimastara.V1i2.17985.

Shiddiq, Faruq Abdullah, Novita Suzimri Bili, And Muhamad Fathoni. 2023. “Fenomena Penggunaan Facebook Sebagai Media Pemasaran Produk Di Kalangan Masyarakat.” Prosiding Seminar Nasional 231–40.

Sina, Peter Garlans. 2011. “Penggunaan Facebook Oleh Investor Peter Garlans Sina.” 113–21.

Stephen, Isaac Dan William B., Michael. 1981. Hand Book In Research And Evaluation, 2nd Edition.

Subakti, Hani, Ellyn Citra Putranti Khusnik Hudzafidah Rita Yuliana Siti Musyarofah Siti Alfiyah Widaryanti Nur Hayati, Vivi Indah Bintari Dian Anita Nuswantara Alexander Anggono D. Agung Krisprimandoyo Sura Klaudia Hariyati, And Fitriningsih Amalo. 2020. Metodelogi Penelitian Kuantitatif Dan Kualitatif. Edited By S. Bahri. Bandung: Media Sains Indonesia.

Sudarmiatin, Sudarmiatin. 2022. “The Analysis Of Survival Strategies In Small Medium Enterprises During Coronavirus Pandemic.” Journal Of Business And Management Review 3(2):094–105. Doi: 10.47153/Jbmr32.3122022.

Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta.

Ustaahmetoğlu, Erol. 2020. “The Influence Of Different Advertisement Messages And Levels Of Religiosity On Attitude And Purchase Intention.” International Journal Of Islamic And Middle Eastern Finance And Management 13(2):339–56. Doi: 10.1108/IMEFM-02-2019-0064.