Kemampuan informasi akuntansi dan nonakuntansi pada “Si Pencabut Ruko Kosong”: Bertahan atau mundur?

  • Valensia Febrianti Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia
  • Riesanti Edie Wijaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia
  • Maria Eugenia Hastuti Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia
Abstract Views: 22 times
PDF Downloads: 11 times
Keywords: Business, Franchise, Interpretivism, Mixue, Qualitative

Abstract

This research aims to explore the ability of accounting and nonaccounting information to support management decisions whether to stay or withdraw from the Mixue franchise. This research employs qualitative methods using the interpretivist paradigm, which prioritizing in-depth interpretation of data or findings to express the inside meaning  explicitly by paying attention to related aspects holistically. The selected informant in this study has three Mixue franchise branches. Having access to financial and nonfinancial information is crucial for owners in making the right decisions about outlet operations. Moreover, strategic and innovative thinking plays an important role in maintaining and developing the business to survive in the market.

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Published
2024-03-31
How to Cite
Valensia Febrianti, Riesanti Edie Wijaya, & Maria Eugenia Hastuti. (2024). Kemampuan informasi akuntansi dan nonakuntansi pada “Si Pencabut Ruko Kosong”: Bertahan atau mundur?. Akuntansi Dan Teknologi Informasi, 17(1), 92-108. https://doi.org/10.24123/jati.v17i1.6326