MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE

  • Nanto Purnomo Universitas Islam Lamongan
Abstract Views: 202 times
PDF (Bahasa Indonesia) Downloads: 157 times
Keywords: Green Corporate Image, Green Loyalty, Green Trust, Green Satisfaction

Abstract

In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract customer attention. The commitment and concern for the environment shown by Aqua is a form of green marketing. This research applies a survey method in a quantitative approach. Data analysis was carried out using Smart PLS 3.0 software. The findings from the research show that there is a significant influence of the green trust variable (X1) on green loyalty (Y) in Aqua bottled drinking water products. Apart from that, there is a significant influence of the green trust variable (X1) on green satisfaction (Z) with Aqua bottled drinking water products. The green company image variable (X2) also has a significant influence on green loyalty (Y) for Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green satisfaction (Z) for Aqua bottled drinking water products. Furthermore, green satisfaction (Z) also has a significant effect on green loyalty (Y) for Aqua bottled drinking water products. Apart from that, there is a significant influence on the green trust variable (X1) on green loyalty (Y) through green satisfaction (Z) on Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green loyalty (Y ) through green satisfaction (Z) in Aqua bottled drinking water products.

Downloads

Download data is not yet available.

References

Abdullah, W. dan J. Hartono. 2015. Partial Least Square (PLS) – Alternatif Structural Equation Modeling (SEM) Dalam Peneitian Bisnis. Yogyakarta: Penerbit Andi.
Ahadun, et.al. (2021). Pengaruh Green Product Quality Dan Green Corporate Image Terhadap Green Customer Loyalty Dimediasigreen Customer Satisfaction (Studi pada Konsumen lemari es SHARP J-Tech Inverter di Kabupaten Purworejo). Volatilitas.3(6). 1-19
Astini, rina. (2016). Implikasi Green Brand Image, Green Satisfaction Dan Green Trust Terhadap Loyalitas Pelanggan (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara). Jurnal Manajemen. 20(1). 19-34
Astuti, Ni Luh Gde Sari Dewi dan I Putu Gde Sukaatmadja. (2018). Peran Green Trust Dan Green Satisfaction Memediasi Hubungan Green Image Dengan Green Loyalty. E-Jurnal Ekonomi dan Bisnis Universitas Udayana. 7(3). 809-836
Chang, N.J. & Fong, C.M. (2010). Green Product Quality, Green Corporate Image, Green Customer Satisfaction, and Green Customer Loyalty. Journal of Business Management, 4(13), 2836-2844
Chen, Y.S., Lin, C.Y. & Weng, C.S. (2015). The Influence of Environmental Friendliness On Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality. Journal of Open Access Sustainability, 7, 10135-10152
Firmansah, Laila Nurul, et.al (2021). Pengaruh green brand image, green satisfaction, dan green trust terhadap green loyalty. AKUNTABEL. 18(4). 834-839
Hair, J.F. Jr., Black, W.C., Babin B.J., Anderson, R.E. and Tatham, R.L.2006. Analisis Data Multivariate. Pearson Prentice Hall-inc

Isnanudin, et.al.(2020). Pengaruh Green Product Quality, Dan Green Corporate Image, Terhadap Green Customer Loyalty Dimediasi Green Customer Satisfaction (Studi pada Konsumen Lemari Es Panasonic Type Alowa Plus). Volatilitas. 2(5). 1-18
Kennedy, Jhon E & R. Dermawan Soemanagara. (2006). Marketing. Comunication. Jakarta: PT. Bhuana Ilmu Populer.
Martinez, P. (2015). Customer Loyalty: Exploring it’s Antecedents From a Green Marketing Perspective, International Journal ofHospitality Management, 27(5), 896-917
Saleem, M. A., Khan, M. A., & Alam, S. (2015) Antecedents of Green Purchase Intentions: Evidence from Customers of Electronics Products from Multan District. Journal of European Academic Research, (II), 14900-14916
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet
Top Brand Index 2019-2022. https:// www.topbrand-award.com. Diakses tanggal 3 Juni 2023
Wardani, Ervina Kusuma, et.al (2023). Pengaruh Brand Image dan Trust terhadap Customer Loyalty Pelanggan Kopi di Jakarta dengan Customer Satisfaction sebagai Variabel Intervening. Jurnal Bisnis, Manajemen, dan Keuangan. 4(1). 36-48
Yahya. (2022). Peran Green Marketing, Green Brand Image Terhadap Purchase Intention Dengan Green Trust Sebagai Variabel Intervening. JIMBis : Jurnal Ilmiah Manajemen dan Bisnis. 1 (1). 17-38
Yasa, I Ketut. (2018). Hubungan Green Image dengan Green Loyalty yang Dimediasi oleh Green Trust dan Green Satisfaction (Studi pada Wapa di Ume Resort & Spa Ubud, Gianyar, Bali). Jurnal Bisnis Dan Kewirausahaan.14(1). 1-12
Published
2024-04-22
How to Cite
Purnomo, N. (2024). MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE. Ekonomi Dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, Dan Terapan Teori, 28(1), 1 - 12. https://doi.org/10.24123/jeb.v28i1.6093
Share |