INFORMATION SYSTEMS PERSPECTIVE: THE IMPACT OF USER INTERFACE ON CONSUMER PURCHASE INTENTIONS BASED ON A SYSTEMATIC REVIEW OF USER EXPERIENCE
English
DOI:
Abstract Views:
360 times
PDF Downloads:
232 times
Abstract
Shopee is one of the largest online marketplaces in Indonesia that conducts the buying and selling process through mobile phones and adopts the concept of social media shopping. As the number of Shopee users increases, the challenges and problems increase, as does the quality of service and system accuracy. User interface (UI) plays an important role in shaping user purchase intent. Various previous studies have studied and identified user interface factors that affect Shopee consumer satisfaction, but there is still more information that can be utilized towards comprehensively understanding and analyzing the trends in UI evaluation methods used, as well as trends in UI factors that affect consumer satisfaction, and factors that affect Shopee consumers' purchase intention. Thus, a systematic review of the literature is needed. A total of 120 peer-reviewed research studies were conducted on the research topic of the impact of user interface on shopee application satisfaction published between 2019-2023 and extracted 30 relevant articles from the discussion of inclusion and exclusion criteria. The results of this study found that service quality is the main factor compared to advertisements and free shipping used in evaluating shopee, and user-friendly factors are in the main position that affects the purchase intention of the shopee application. This study provides further research topics that need to be studied further regarding advertising and free shipping in influencing consumer purchase intention seen from the UI on the shopee application.
Downloads
References
Beli Masyarakat. Jurnal Ilmiah Manajemen Informasi Dan Komunikasi, 5(1), 49–58. https://doi.org/10.56873/jimik.v5i1.154
Af’idati, L. N., Richard, R., Pradipta, I. A., & Retnoningsih, E. (2022). Analysis of UI Convenience Influence of Marketplace MobileApplication towards Consumers’ Online Buying Interset. PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic, 10(2), 79–104. https://doi.org/10.33558/piksel.v10i2.5625
Afnan, A., Yustisi, Y. P., Azzahra, R., & Trisnanda, N. (2023). Marketplace application success analysis using Modified Delone McLean Analisis keberhasilan aplikasi Shopee menggunakan Delone McLean ISSM (Information System Success Model). Jurnal Riset Ekonomi Dan Bisnis, 16(1), 32–476.
Alawiyah, F. F., & Canta, D. S. (2022). Evaluasi Pengalaman Pengguna Pada Aplikasi Shopee Menggunakan Metode User Experience Questionnaire (UEQ). Journal of Information System Research (JOSH), 3(4), 344–350. https://doi.org/10.47065/josh.v3i4.1574
Ali, M. M., Hariyati, T., Pratiwi, M. Y., & Afifah, S. (2022). Metodologi Penelitian Kuantitatif dan Penerapannya dalam Penelitian. Education Journal, 2(2), 1–6.
Angraini, Alias, R. A., & Okfalisa. (2019). Information security policy compliance: Systematic literature review. Procedia Computer Science, 161, 1216–1224. https://doi.org/10.1016/j.procs.2019.11.235
Anisa, A., & Murtadlo, N. (2022). Pengaruh Gaya Bahasa Pada Iklan Promosi “Shopee Cod.” Sinar Dunia: Jurnal Riset Sosial Humaniora Dan Ilmu Pendidikan, 1(3), 12–20. https://doi.org/10.58192/sidu.v1i3.127
Bangun, T. S., Purba, M. I., Ginting, R. E., Br Keliat, F. Y., & Wardani, N. (2023). Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Loyalitas Konsumen Shopee (Studi Kasus Pada Mahasiswa Fakultas Hukum Universitas Prima Indonesia). Jurnal Edueco, 6(1), 78–83. https://doi.org/10.36277/edueco.v6i1.162
Burda, A., & Tyas Kusumo, A. (2023). Faktor-Faktor yang Mempengaruhi Kepuasan, Loyalitas, dan Kepercayaan Pelanggan pada E-Commerce Shopee. JEBA (Journal of Economics and Business Aseanomics), 7(2), 087–100. https://doi.org/10.33476/jeba.v7i2.3417
Chaniago, D., & Akbar, M. (2020). Analisis Kemampuan Pengguna Dalam Menggunakan E-Commerce Shopee Dengan Metode Technology Acceptance Model (Tam). Jurnal Nasional Ilmu Komputer, 1(2), 77–84. https://doi.org/10.47747/jurnalnik.v1i2.154
Chrishariyani, C. D. A. A. P., Rahman, Y., & Aini, Q. (2022). Kepuasan Pengguna Layanan Shopee Food Menggunakan Algoritma Naive Bayes. Jurnal Sistem Informasi Bisnis, 12(2), 98–105. https://doi.org/10.21456/vol12iss2pp98-105
Dewi, R. K., & Mulyadi, D. (2023). Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Pada Plat Form Shopee. Madani: Jurnal Ilmiah …, 1(5), 852–857. https://jurnal.penerbitdaarulhuda.my.id/index.php/MAJIM/article/view/281%0Ahttps://jurnal.penerbitdaarulhuda.my.id/index.php/MAJIM/article/download/281/308
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, 21(1), 33–54. https://doi.org/10.21831/hum.v21i1.38075
Hanif, M., Hafeez, S., & Riaz, A. (2010). Factors affecting customer satisfaction. International Research Journal of Finance and Economics, 60(October), 44–52. https://doi.org/10.6007/IJARBSS/v12-i10/14751
Heryana, A. (2013). Menyusun Tinjauan Pustaka. Menyusun Tinjauan Pustaka, 1–10.
Hoiriyah, H., Darmansah, D., & Purbaya, M. E. (2022). Pengaruh User Experience dan Consumer-Based Brand Equity Terhadap Loyalitas Pengguna Shopee. JURIKOM (Jurnal Riset Komputer), 9(3), 688. https://doi.org/10.30865/jurikom.v9i3.4269
Imamsyah, I., Nurbaiti, N., & Dharma, B. (2023). Generation Z’s Interest In Using Online Shop Applications From User Interface And Usability Factors. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 12(2), 308–321. https://doi.org/10.46367/iqtishaduna.v12i2.1567
Khasanah, U., & Kuswanto, A. (2023). The Effect of Demand, Convenience, Interactivity, Playfulness Through Impulsive Buying as an Intervening Variable on Shopee Live. Kontigensi : Jurnal Ilmiah Manajemen, 11(1), 163–176. https://doi.org/10.56457/jimk.v11i1.338
Noviyanti, I., Oktariani, D., Yusnita, M., & Khadijah, K. (2023). SEIKO : Journal of Management & Business User Interface Dan Nilai Utilitarian Terhadap Minat Beli. 6(2), 430–441.
Nur, Vincentiar, P., & Permana, D. (2019). Buying Intention through User Interface Design. European Research Studies Journal, XXII(Issue 3), 470–479. https://doi.org/10.35808/ersj/1492
Nursyirwan, V. I., & Ardaninggar, S. S. (2020). the Factor Analysis That Influence the Student Purchase Intention in Shopee E-Commerce. EAJ (Economic and Accounting Journal), 3(2), 118–129. https://doi.org/10.32493/eaj.v3i2.y2020.p118-129
Oktariani, T. O., Wisnalmawati, W., & Darpito, S. H. (2022). The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction. Jurnal Ilmiah Manajemen Kesatuan, 10(1), 51–62. https://doi.org/10.37641/jimkes.v10i1.1203
Pattinaja, M. A. G. P., Mangantar, M., & Pandowo, M. (2023). the Impact of User Interface and Time Scarcity on Purchase Intention Through E-Commerce Shopee Among Young Adults in Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(3), 149–160. https://doi.org/10.35794/emba.v11i3.49323
Prabawanti, R., & Sihombing, D. J. C. (2023). Analysis of Factors Affecting User Satisfaction of E-Commerce Applications Using End-User Computing Satisfaction (EUCS) Method. Journal of Information Systems and Informatics, 5(1), 324–332. https://doi.org/10.51519/journalisi.v5i1.437
Rahayu, E., Fauzan, F., Wijaya, H., & Gunadi, W. (2020). The Effect of Trust and Satisfaction on Customer Loyalty in Online Shop: Case of C2C E-Commerce in Indonesia. International Journal of Academic Research in Business and Social Sciences, 10(8), 699–709. https://doi.org/10.6007/ijarbss/v10-i8/7619
Rahmawati, V., & Mettan, S. V. (2023). Pengaruh Perceived Desired, Viability, Dan Behavior Control Terhadap Entrepreneurial Intention Pada Mahasiswa Di Surabaya. Jurnal Ekonomi Dan Bisnis, 27(1), 34–51. https://doi.org/10.24123/jeb.v27i1.5690
Ringo, R. Y. S., Septyanto, D., & Ramli, A. H. (2023). Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace. Majalah Ilmiah Bijak, 20(2), 293–310. https://doi.org/10.31334/bijak.v20i2.3427
Risnaldi, P., Hartoyo, H., & Prasetya, P. (2023). Erigo Customer Loyalty at Shopee E-Commerce. Indonesian Journal of Business and Entrepreneurship, 9(1), 141–151. https://doi.org/10.17358/ijbe.9.1.141
Saide, S., & Sheng, M. L. (2021). Knowledge exploration–exploitation and information technology: crisis management of teaching–learning scenario in the COVID-19 outbreak. Technology Analysis and Strategic Management, 33(8), 927–942. https://doi.org/10.1080/09537325.2020.1854714
Samapta, F. A. S. (2023). Pengaruh User Interface (Ui) Terhadap Kepuasan Dan Keputusan Pembelian Konsumen Pada Aplikasi Shopee. 63.
Suyani, Y. E., & Secapremana, V. H. (2022). Pengaruh Service Quality Dan Social Interaction Terhadap Purchase Intention. Jurnal Ekonomi Dan Bisnis, 25(2), 40–48. https://doi.org/10.24123/jeb.v25i2.4892
Tobing, G. B. R. L., Adinata, P. V., Pranatasari, F. D., & Kristia, K. (2023). The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users’ Repurchase Intentions. International Journal of Engineering and Management Sciences, 8(3), 90–104. https://doi.org/10.21791/ijems.2023.027
Triandini, E., Jayanatha, S., Indrawan, A., Werla Putra, G., & Iswara, B. (2019). Metode Systematic Literature Review untuk Identifikasi Platform dan Metode Pengembangan Sistem Informasi di Indonesia. Indonesian Journal of Information Systems, 1(2), 63. https://doi.org/10.24002/ijis.v1i2.1916
Waruwu, M. (2023). Pendekatan Penelitian Pendidikan: Metode Penelitian Kualitatif, Metode Penelitian Kuantitatif dan Metode Penelitian Kombinasi (Mixed Method). Jurnal Pendidikan Tambusai , 7(1), 2896–2910.
Watulingas, E. B. (2020). the Influence of User Interface, User Experiance and Digital Marketing Toward Purchase Intention (Study in Sejasa.Com). International Humanities and Applied Science Journal, 3(2), 35–39. https://doi.org/10.22441/ihasj.2020.v3i2.05
Wiwesa, N. R. (2021). User Interface dan User Experience Untuk Mengelola Kepuasan Pelanggan. Jurnal Sosial Humaniora Terapan, 3(2), 17–31.
Zeinor, R., & Budyi, S. (2023). User interface analysis on shopee website using heuiristic method. Technium: Romanian Journal of Applied Sciences and Technology, 17, 336–343. https://doi.org/10.47577/technium.v17i.10097
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
