THE DESCRIPTIVE STUDY OF CONSUMER NIGHT CULINARY BEHAVIOR IN SURABAYA
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Keywords:
Consumer Behavior, Night Culinary, Descriptive Research
Abstract
The aim of this research is to describe the consumer night culinary behavior in Surabaya. This descriptive research is using quantitative method by providing questionnaires and collecting the data. The sample consisted of 200 respondents whose age is 18 years old above and enjoy night culinary at least 4x a week in Surabaya. The result was analysed through descriptive statistics using SPSS 23.0. In the end, this research is providing a clear description about the consumer night culinary behavior in Surabaya, which give a positive impact for the night culinary providers. By understanding what consumer behavior is, they will have a broader view about new opportunities that arise from the changing of consumer behavior time by time.
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References
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Joonwhan David Lee Angelica Bahl Gregory S. Black Darrin C. Duber- Smith Nicole S. Vowles , (2016),"Sustainable and non-sustainable consumer behavior in young adults", Journal of Young Consumers, Vol. 17 Iss 1 pp. 78 – 93
Justin Paul Jyoti Rana, (2012),"Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 Iss 6 pp. 412 – 422
Kurniawan, Riche., 2012, Studi Deskriptif Perilaku Konsumen PC Tablet di Surabaya, Tugas Akhir, Universitas Surabaya
Ching-Wei Ho, (2014),"Consumer behavior on Facebook", EuroMed Journal of Business, Vol. 9 Iss 3 pp.252 – 267
Daniel Carvalho de Rezende Matheus Alberto Rodrigues Silva , (2014),"Eating-out and experiential consumption: a typology of experience providers", British Food Journal, Vol. 116 Iss 1 pp. 91–103
David Joon-Wuk Kwun , Joyce Hyunjoo Hwang & Tae-Hee Kim (2013) Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior, Journal of Hospitality
Marketing & Management, 22:3, 289-312
Jai-Ok Kim Sandra Forsythe Qingliang Gu Sook Jae Moon, (2002),"Crosscultural consumer values, needs and purchase behavior", Journal of Consumer Marketing, Vol. 19 Iss 6 pp. 481 – 502
Jinkyung Choi Jinlin Zhao , (2014),"Consumers' behaviors when eating out", British Food Journal, Vol. 116 Iss 3 pp. 494 -509
Joonwhan David Lee Angelica Bahl Gregory S. Black Darrin C. Duber- Smith Nicole S. Vowles , (2016),"Sustainable and non-sustainable consumer behavior in young adults", Journal of Young Consumers, Vol. 17 Iss 1 pp. 78 – 93
Justin Paul Jyoti Rana, (2012),"Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 Iss 6 pp. 412 – 422
Kurniawan, Riche., 2012, Studi Deskriptif Perilaku Konsumen PC Tablet di Surabaya, Tugas Akhir, Universitas Surabaya
Published
2018-03-01
Section
Bidang International Business Network (IBN)
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