THE DESCRIPTIVE STUDY OF CONSUMER NIGHT CULINARY BEHAVIOR IN SURABAYA
Abstract Views:
645 times
PDF - FULL TEXT Downloads:
150 times
Keywords:
Consumer Behavior, Night Culinary, Descriptive Research
Abstract
The aim of this research is to describe the consumer night culinary behavior in Surabaya. This descriptive research is using quantitative method by providing questionnaires and collecting the data. The sample consisted of 200 respondents whose age is 18 years old above and enjoy night culinary at least 4x a week in Surabaya. The result was analysed through descriptive statistics using SPSS 23.0. In the end, this research is providing a clear description about the consumer night culinary behavior in Surabaya, which give a positive impact for the night culinary providers. By understanding what consumer behavior is, they will have a broader view about new opportunities that arise from the changing of consumer behavior time by time.
Downloads
Download data is not yet available.
References
Anil Bilgihan Cheng Peng Jay Kandampully , (2014),"Generation Y's dining information seeking and sharing behavior on social networking sites", International Journal of Contemporary Hospitality Management, Vol. 26 Iss 3 pp. 349 – 366
Ching-Wei Ho, (2014),"Consumer behavior on Facebook", EuroMed Journal of Business, Vol. 9 Iss 3 pp.252 – 267
Daniel Carvalho de Rezende Matheus Alberto Rodrigues Silva , (2014),"Eating-out and experiential consumption: a typology of experience providers", British Food Journal, Vol. 116 Iss 1 pp. 91–103
David Joon-Wuk Kwun , Joyce Hyunjoo Hwang & Tae-Hee Kim (2013) Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior, Journal of Hospitality
Marketing & Management, 22:3, 289-312
Jai-Ok Kim Sandra Forsythe Qingliang Gu Sook Jae Moon, (2002),"Crosscultural consumer values, needs and purchase behavior", Journal of Consumer Marketing, Vol. 19 Iss 6 pp. 481 – 502
Jinkyung Choi Jinlin Zhao , (2014),"Consumers' behaviors when eating out", British Food Journal, Vol. 116 Iss 3 pp. 494 -509
Joonwhan David Lee Angelica Bahl Gregory S. Black Darrin C. Duber- Smith Nicole S. Vowles , (2016),"Sustainable and non-sustainable consumer behavior in young adults", Journal of Young Consumers, Vol. 17 Iss 1 pp. 78 – 93
Justin Paul Jyoti Rana, (2012),"Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 Iss 6 pp. 412 – 422
Kurniawan, Riche., 2012, Studi Deskriptif Perilaku Konsumen PC Tablet di Surabaya, Tugas Akhir, Universitas Surabaya
Ching-Wei Ho, (2014),"Consumer behavior on Facebook", EuroMed Journal of Business, Vol. 9 Iss 3 pp.252 – 267
Daniel Carvalho de Rezende Matheus Alberto Rodrigues Silva , (2014),"Eating-out and experiential consumption: a typology of experience providers", British Food Journal, Vol. 116 Iss 1 pp. 91–103
David Joon-Wuk Kwun , Joyce Hyunjoo Hwang & Tae-Hee Kim (2013) Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior, Journal of Hospitality
Marketing & Management, 22:3, 289-312
Jai-Ok Kim Sandra Forsythe Qingliang Gu Sook Jae Moon, (2002),"Crosscultural consumer values, needs and purchase behavior", Journal of Consumer Marketing, Vol. 19 Iss 6 pp. 481 – 502
Jinkyung Choi Jinlin Zhao , (2014),"Consumers' behaviors when eating out", British Food Journal, Vol. 116 Iss 3 pp. 494 -509
Joonwhan David Lee Angelica Bahl Gregory S. Black Darrin C. Duber- Smith Nicole S. Vowles , (2016),"Sustainable and non-sustainable consumer behavior in young adults", Journal of Young Consumers, Vol. 17 Iss 1 pp. 78 – 93
Justin Paul Jyoti Rana, (2012),"Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 Iss 6 pp. 412 – 422
Kurniawan, Riche., 2012, Studi Deskriptif Perilaku Konsumen PC Tablet di Surabaya, Tugas Akhir, Universitas Surabaya
Published
2018-03-01
Section
Bidang International Business Network (IBN)
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
