PENGARUH USER PERCEPTION OF ONLINE RETAIL ATTRIBUTES, PRE-PURCHASE USER ATTITUDES DAN SATISFACTION TERHADAP ONLINE REPATRONAGE INTENTION PADA SITUS ONLINE SHOP

  • Yuliani Chaniago Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
Abstract Views: 172 times
PDF - FULL TEXT Downloads: 346 times
Keywords: Online User Perception Of Online Retail Attribute, Pre-Purchase User Attitude, Post-Purchase User Attitude, Online Repatronage Intention

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh User Perception of Online Retail Attribute (Perceived Usefulness, Perceived Ease Of Use, Perceived Value, Perceived Risk), Pre-purchase User Perception (Trust, Privacy Concern, Internet Literacy) dan Post-purchase User Perception (Satisfaction) terhadap Online Repatronage Intention pada situs online shop. Jenis penelitian yang digunakan adalah penelitian kausal dengan pendekatan kuantitatif. Penelitian ini menggunakan pendekatan purposive sampling, dimana sampel berupa responden yang pernah berbelanja apapun melalui website yang sama selama 1 tahun terakhir dan berpendidikan minimal SMA atau sederajat. Responden dalam penelitian ini berjumlah 390 orang. Analisis dalam penelitian ini menggunakan software SPSS versi 18.0 for Windows serta Amos versi 16.0 for Windows untuk mengujian Model Measurement dan Analisis Regresi Linier Berganda. Hasil penelitian ini menunjukkan bahwa perceived usefulness, perceived value, trust dan satisfaction memiliki pengaruh positif dan signifikan terhadap online repatronage intention. Hasil penelitian ini juga menemukan bahwa perceived ease of use, perceived risk, privacy concern dan internet literacy berpengaruh tidak signifikan terhadap online repatronage intention.

Downloads

Download data is not yet available.

References

Akbar, S. and James, P. T., 2013, Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online, Journal of Management and Marketing Research

Al-Maghrabi, T., Dennis, C. and Halliday, S.V., 2011, Antecedents of continuance intentions towards e-shopping: the case of saudi arabia, Journal of Enterprise Information Management, Vol. 24 No. 1, pp. 85-111.

Amoako-Gyampah, K., 2007, Perceived usefulness, user involvement and behavioral intention: an empirical study of erp implementation, Computers in Human Behavior, Vol. 23 No. 3, pp. 1232-1248.

Aren, S., Guzel, M., Kabadayi, E. and Alpkan, L., 2013, Factors Affecting Repurchase Intention to Shop at the Same Website, Social and Behavioral Sciences, Vol. 99, pp. 536 – 544.

Baker, T.L. and Meyer, T., 2012, Moderating effect of discriminatory attributions on repatronage intentions, Journal of Retailing and Consumer Services, Vol. 19 No. 2, pp. 211-217.

Ball, D., Coelho, P.S. and Machas, A., 2004, The role of communication and trust in explaining customer loyalty: an extension to the ecsi model, European Journal of Marketing, Vol. 38 Nos 9-10, pp. 1272-1293.

Ballantine, P.W., 2005, Effects of interactivity and product information on consumer satisfaction in an online retail setting, International Journal of Retail and Distribution Management, Vol. 33 No. 6, pp. 461-471.

Barkhi, R. and Wallace, L., 2007, The impact of personality type on purchasing decisions in virtual stores, Information Technology Management, Vol 8, pp. 313-330.
Published
2018-03-01