THE MOTIVATION OF SURABAYA SOCIETY ON SWITCHING MOBILE PHONE NUMBER
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Keywords:
Motivation, Consumer Behavior, Churn Rate, Mobile Phone Number
Abstract
Trend of increasing mobile phone number churn rate makes several mobile phone number providers concern to anticipating the issue. This journal emphasizes on the motivation of Surabaya society on switching mobile phone number. The purpose of this study is to explore the people’s motivation on switching mobile phone number due to increasing churn rate that’s happening in Indonesia. Information from the interview are analyzed based on Vroom’s expectancy theory to break down the human motivation based on the three elements. The result shows that there are basic motivations from the expectancy of people to switch their mobile phone number and it is supported by the simplicity to change mobile phone number. The knowledge from this research might be use full for mobile phone number providers to know the basic motivation of their customer.
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References
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Wohlfeil, Markus, and Whelan, Susan.(2004). Investigating Consumers’ Motivations to Participate In Marketing-events.Postgraduate paper, Waterford Institute of Technology, Wateford Ireland.
Zanoli, Raffaele and Naspeti, Simona, (2002), “Consumer Motivation in the Purchase of Organic Food”, British Food Journal, Vol. 104 No. 8 pp. 643-653
Ankli, Robert E., and Palliam, Ralph, (2012),"Enabling a motivated workforce: exploring the sources of motivation", Development and Learning in Organizations, Vol. 26 Iss: 2 pp. 7 – 10
Ariowisesa, Nissi. (2009). A Multi Method Investigation of Consumer Motivation in Impulse Buying Behavior.Postgraduate Thesis, Bina Nusantara University.
Boonlertvanich, Kawee, (2009), “Consumer Buying and Decision Making Behavior of a Digital Camera in Thailand”, RU. International Journal, Vol. 3 No. 1 pp. 57-66
Castro, Joao M. P. (2007). Relationship Marketing and Consumer Behavior In Fast-Moving Consumer Goods (Doctoral Thesis). Do Algarve University.
Durmaz, Yakup, and Ibrahim, Diyarbakirlioglu (2011), “A Theoritical Approach to the Strength of Motivation in Customer Behavior”, Global Journal of Human Social Science, Vol. 11 Iss. 10 pp. 36-42
Hoyer, Wayne D., and MacInnis, Deborah J., (2011), Consumer Behavior (4th ed.), Houghton: Cengage Learning
Huang, Chi-Ming, (2011), “Relationship Between Marketing Strategy, Brand Equity, and Consumer Motivation: A Case Study on Sports & Health Clubs”, Actual Problems of Economics, Vol. 25 Iss: 11 pp. 463-473
Johnson, Richard R., (2010), “Making domestic violence arrests: a test of expectancy theory”, Policing: An International Journal of Police Strategies & Management, Vol. 33 Iss: 3 pp. 531 – 547
Lee, Seongsin, (2007), “Vroom's expectancy theory and the public library customer motivation model”, Library Review, Vol. 56 Iss: 9 pp. 788 – 796
Lunenburg, Fred C., (2011), “Expectancy Theory of Motivation: Motivating by Altering Expectations”, International Journal of Management, Business, and Administrator, Vol. 15 No. 1
Murphy, William H., Dacin, Peter A., and Ford, Neil M., (2004), “Sales Contest Effectiveness: An examination of Sales Contest Design Preferences of Field Sales Forces”, Journal of the Academy of Marketing Science, Vol. 32 Iss. 2 pp. 127-143
Schein, Edgar, (2011),”Douglas McGregor: theoretician, moral philosopher or behaviorist?: An analysis of the interconnections between assumptions, values and behavior”, Journal of Management History, Vol.17 Iss: 2 pp. 156-164
Shcheglova, Marina. (2009). An Integrated Method to Assess Consumer Motivation in Difficult Market Niches: A Case of the Premium Car Segment in Russia (Doctoral Dissertation). Berlin University of Technology.
Wohlfeil, Markus, and Whelan, Susan.(2004). Investigating Consumers’ Motivations to Participate In Marketing-events.Postgraduate paper, Waterford Institute of Technology, Wateford Ireland.
Zanoli, Raffaele and Naspeti, Simona, (2002), “Consumer Motivation in the Purchase of Organic Food”, British Food Journal, Vol. 104 No. 8 pp. 643-653
Published
2014-09-01
Section
Bidang International Business Network (IBN)
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