PENGARUH ONLINE SHOPPING CONVENIENCE TERHADAP BEHAVIORAL INTENTION PADA ZALORA.CO.ID

  • Pebrinna Khandar Jurusan Manajemen Fakultas Bisnis dan Ekonomika Universitas Surabaya
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Keywords: online shopping convenience, behavioral intention, service convenience

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online shopping convenience terhadap behavioral intentions pada Zalora.co.id. Pengolahan data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan software AMOS 20. Teknik pengambilan sampel yang digunakan adalah non probability sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 145 responden. Hasil penelitian ini menunjukkan adanya pengaruh online shopping convenience terhadap behavioral intentions pada Zalora.co.id

This study aims to know and analyze the influence of online shopping convenience on behavioral intention in Zalora.co.id. This research using Structural equation Modeling (SEM) with AMOS 20 software. Sampling techniques used in this research are non probability sampling. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The sample used in this study was 145 respondents. The results of this study showed influence of online shopping convenience on behavioral intention in Zalora.co.id.

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References

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Published
2014-09-01
Issue
Vol. 3 No. 2 (2015): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Section
Bidang Manajemen (M)

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