PENGARUH PERCEIVED WEBSITE REPUTATION,TRUST, PERCEIVED WEBSITE IMAGE DANRELATIVE ADVANTAGE TERHADAP CONSUME ATTITUDE TOWARDSONLINE SHOPPING PADA SITUSLAZADA DI SURABAYA
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Keywords:
attitudes towards online shopping, factors affecting consumers attitude towards online shopping, e-commerce
Abstract
Tujuan penelitian ini adalah untuk menganalisis efek dari advantage, perceived website image, perceived website reputation dan trust terhadap sikap pada belanja online .Data yang diambil dari 250 orang yang melakukan belanja online di Surabaya dianalisis menggunakan Structural Equation Modelling (SEM) dengan menggunakan Statistical Package for Social Sciences computer program (SPSS) versi 18 dan AMOS. Responden secara acak diambil dari penduduk Surabaya yang pernah melakukan belanja secara online. Berdasarkan hasil pengujian ditemukan dari 9 hipotesis hanya 7 hipotesis yang terdukung dan memiliki dampak positif signifikan terhadap attitude towards online shopping. Dampak dari hasil penelitian ini dapat membantu perusahaan untuk menciptakan strategi dalam rangka mendapatkan keunggulan kompetitif diantara situs belanja online lain.
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References
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Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behaviour, Prentice-Hall, Englewood Cliffs, NJ.
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Al-Maghrabi, T., Dennis, C. and Halliday, S. (2011), “Antecedents of continuance intentions toward e-shopping: the case of Saudi Arabia”, Journal of Enterprise Information Management, Vol. 24 No. 1, pp. 85-111.
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Barnett, M.L., Jermier, J.M. and Lafferty, B.A. (2006), “Corporate reputation: the definitional landscape”, Corporate Reputation Review, Vol. 9 No. 1, pp. 26-38.
Barney, J. and Hansen, M. (1994), “Trustworthiness as a source of competitive advantage”, Strategic Management Journal, Vol. 15 No. 1, pp. 175-190.
Bentler, P.M. and Bonett, D.G. (1990), “Comparative fit indices in structural models”, Psychological Bulletin, Vol. 107 No. 2, pp. 238-246.
Cai, S. and Jun, M. (2003), “Internet users’ perceptions of online service quality”, Managing Service Quality, Vol. 13 No. 6, pp. 504-519.
Carlson, J. and O’Cass, A. (2010), “Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service websites”, Journal of Services Marketing, Vol. 24 No. 2, pp. 112-127.
Casalo, L., Flavian, C. and Guinaliu, M. (2008), “The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services”, The International Journal of Bank Marketing, Vol. 26 No. 6, pp. 399-417.
Chang, M.K., Cheung, W. and Lai, V.S. (2005), “Literature derived reference models for the adoption of online shopping”, Information & Management, Vol. 42 No. 4, pp. 543-559.
Akroush, Mamoun N., Al-Debei, Mutaz M., dan Mohamed Ibrahiem Ashouri. 2015. Consumer attitudes towards online shopping The effects of trust, perceived benefits, and perceived web quality. Internet Research, Vol. 25 Iss 5 pp. 707 – 733
Ajzen, I. (1991), “The theory of planned behaviour”, Journal of Organizational Behaviour and Human Decision Processes, Vol. 50 No. 2, pp. 179-211.
Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behaviour, Prentice-Hall, Englewood Cliffs, NJ.
Aladwani, A.M. (2006), “An empirical test of the link between website quality and forward enterprise integration with web consumers”, Business Process Management Journal, Vol. 12 No. 2, pp. 178-190.
Al-Debei, M.M. and Al-Lozi, E. (2014), “Explaining and predicting the adoption intention of mobile data services: a value-based approach”, Computers in Human Behavior, Vol. 35, June, pp. 326-338.
Al-Debei, M.M., Al-Lozi, E. and Papazafeiropoulou, A. (2013), “Why people keep coming back to Facebook: explaining and predicting continuance participation from an extended theory of planned behaviour perspective?”, Decision Support Systems, Vol. 55 No. 1, pp. 43-54.
Al-Lozi, E. (2011), “Explaining users’ intentions to continue participating in Web 2.0 communities: the case of Facebook in the Hashemite Kingdom of Jordan”, PhD thesis, School of Information Systems, Computing and Mathematics, Brunel University, London.
Al-Maghrabi, T., Dennis, C. and Halliday, S. (2011), “Antecedents of continuance intentions toward e-shopping: the case of Saudi Arabia”, Journal of Enterprise Information Management, Vol. 24 No. 1, pp. 85-111.
Arlinghaus, S.L. and Griffith, D.A. (1995), Practical Handbook of Spatial Statistics, 1st ed., CRC Press, Boca Raton, FL.
Ashraf, A.R., Thongpapanl, N. and Auh, S. (2014), “The application of the technology acceptance model under different cultural contexts: the case of online shopping adoption”, Journal of International Marketing, Vol. 22 No. 3, pp. 68-93.
Barnett, M.L., Jermier, J.M. and Lafferty, B.A. (2006), “Corporate reputation: the definitional landscape”, Corporate Reputation Review, Vol. 9 No. 1, pp. 26-38.
Barney, J. and Hansen, M. (1994), “Trustworthiness as a source of competitive advantage”, Strategic Management Journal, Vol. 15 No. 1, pp. 175-190.
Bentler, P.M. and Bonett, D.G. (1990), “Comparative fit indices in structural models”, Psychological Bulletin, Vol. 107 No. 2, pp. 238-246.
Cai, S. and Jun, M. (2003), “Internet users’ perceptions of online service quality”, Managing Service Quality, Vol. 13 No. 6, pp. 504-519.
Carlson, J. and O’Cass, A. (2010), “Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service websites”, Journal of Services Marketing, Vol. 24 No. 2, pp. 112-127.
Casalo, L., Flavian, C. and Guinaliu, M. (2008), “The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services”, The International Journal of Bank Marketing, Vol. 26 No. 6, pp. 399-417.
Chang, M.K., Cheung, W. and Lai, V.S. (2005), “Literature derived reference models for the adoption of online shopping”, Information & Management, Vol. 42 No. 4, pp. 543-559.
Published
2018-03-01
Section
Bidang Manajemen (M)
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