HARGA, PRODUK FITUR, KEUNGGULAN RELATIF, LINGKUNGAN SOSIAL, NAMA MEREK, KENYAMANAN, KETERGANTUNGAN DAN KOMPATIBILITAS KONSUMEN MUDA TERHADAP NIAT BELI SMARTPHONE IPHONE DI SURABAYA
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Keywords:
Smartphone, Purchase Intention, Price, Brand Name, Convenience
Abstract
Abstrak - Tujuan penelitian ini adalah untuk menganalisis pengaruh Price, Product Features, Relative Advantage, Social Influence, Brand Name, Convenience, Dependency dan Compatibility terhadap Purchase Intention Smartphone iPhone di Surabaya. Responden dalam penelitian ini berjumlah 200 orang. Analisis dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan diolah menggunakan software SPSS versi 18.0 for Windows untuk pengujian Uji T dan Uji F. Hasil perhitungan menunjukkan bahwa price, brand name, convenience, dependency yang mempunyai pengaruh terhadap purchase intention smartphone iPhone di Surabaya. Sedangkan product features relative advantage, social influence tidak berpengaruh terhadap purchase intention smartphone iPhone di Surabaya.
Kata kunci: Smartphone, Purchase Intention, Price, Brand Name, Convenience
Abstract - The purpose of this study is to analyze the impact of price, product, features, relative advantage, social influence, brand name, convenience, dependency and compatibility towards Iphone Smartphone purchase intention in Surabaya. Respondent in this study are 200 consumers. Multiple linear regression method are used in this analysis and processed with SPSS software version 18.0 for windows for test T and test F. The result of the study show that’s price, brand name, convenience, dependency have influence to Iphone Smartphone purchase intention in Surabaya. Meanwhile, product features, relative advantage, and social influence have not influence to Iphone Smartphone purchase intention in Surabaya.
Keywords: Smartphone, Purchase Intention, Price, Brand Name, Convenience.
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References
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Ayodele, Adeola, & Chioma. (2016). Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria. International Journal of Recent Scientific Research, Vol. 7 (9), 13248-13254.
Blythe, J., (2015), Essential of Marketing, London: Pearson Education Limited.
Chow, M.M., Chen, L.H., Yeow, J.A. and Wong, P.W., 2012, “Conceptual paper : Factor affecting the demand of smartphone among young adult”. International journal on Social Science Economics and Art, Vol.2,No.2,pp.44-49.
Frambach, R. T., & Schillewaert, N. (1999). Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research. ISBM report, 29.
Ghozali, I., (2012), Aplikasi Analisis Multivariat dengan Program IBM SPSS 20, Yogyakarta: BPUNDIP.
Gifary, S., & Kurnia, I.N. (2015). Intensitas Penggunaan Smartphone Terhadap Perilaku Komunikasi. Jurnal Sosiologi, Vol. 14 (2), 170-178.
Guleria, D. (2015). A Study of Consumer Preference for Smartphone: A Case of Solan Town of Himachal Pradesh. International Journal of Management Research & Review, Vol. 5 (3), 193-200.
Hazard, H. & Debabi, M. (2012). Online Purchasing Intention: Factors and Effects. International Business and Management, Vol. 4 (1), 37-47.
Ibrahim, Subari, Kassim, & Mohamood. (2013). Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis. International Journal of Academic Research in Business and Social Sciences, Vol. 3 (12), 84-97.
Kang, Y., Lee, M., & Lee, S. (2014). Service-Oriented Factors Affecting the Adoption of Smartphones. Journal of Technology Management & Innovation, Vol. 9 (2), 98-117.
Karunanayake, T., & Wanninayake, B. (2015). Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study. Journal of Marketing Management, Vol. 3 (1), 40-52.
Kaushal, K., & Kumar, R. (2015). Factors Affecting the Purchase Intension of Smartphone: A Study of Young Consumers in the City of Lucknow. Pacific Business Review International, Vol. 8 (12), 01-16.
Keller, K.L. (2013). Strategic Brand Management Building Measuring and Managing Brand Equity. New York: Pearson Education.
Kotler, P., & Armstrong, G., (2012), Principle of Marketing, New Jersey: Prentice Hall.
Kotler, P., & Keller, K. L., (2012), Marketing Management, New Jersey: Prentice Hall.
Kotler and Armstrong, 2010. Principle of marketing. 3th Edn., Pearson Education.
Kotler and Keller, 2012. Marketing management. 14th Edn., Pearson Education
Kowalska, M. (2012). The Internet Impact on Market Behavior of Young Consumers, Journal of International Studies, Vol. 5 (1), 101-106.
Lay-Yee, K.L., Kok-Siew, H., & Yin-Fah, B.C. (2013). Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y. International Journal of Asian Social Science, Vol. 3 (12), 2426-2440.
Lu, H., & Su, Y. (2009). Factors Affecting Purchase Intention on Mobile Shopping Websites. Internet Research, Vol. 19 (4), 442-458.
Malviya, S., Saluja M.S., & Thakur, A.S. (2013). A Study on the Factors Influencing Consumer’s Purchase Decision towards Smartphones in Indore. International Journal of Advance Research in Computer Science and Management Studies, Vol. 1 (6), 14-21.
Mirabi, D., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affectingon Customers Purchase Intention Case Study: the Agencies of Bono Brand Tilein Tehran. Journal of Multidisciplinary ngineering Science and Techology, Vol. 2 (1), 267-273.
Nagle, T.T., and Holden, R.K. (2002), “The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making”, 3rd ed., New Jersey: Prentice-Hall, Inc.
Park, C.D. (2016). The Study for Global e-Business Competency Factors Influencing Purchase Intention of Smartphone on Chinese Consumer. The e-Business Studies, Vol. 17 (5), 183-195.
Rahim, A., Safin, S.Z., Kheng, L.K., Abas, N., & Ali, S.M. (2016). Factors Influencing Purchasing Intention of Smartphone among University Students. Procedia Economics and Finance, Vol. 37, 245-253.
Rashotte L. (2007). Social Influences. Retrieved from http://www.blackwellpublishing.com443/sociolo gt/docs/BEOS_S1413.pdf
Sugiono, (2014), Metode Penelitian Manajemen, Bandung: Alfabeta.
Sunyoto, D. (2015). Perilaku Konsumen dan Pemasaran. Yogyakarta: CAPS.
Tanzila, Sohali, & Tanveer. (2015). Buying Behavior of Smartphone among University Students in Pakistan. The International Journal Of Business & Management, Vol. 3 (1), 34-40.
Yusuf, Hock, Rashid, Saaban, & Abdullah. (2015). Exploring The Factors That Influence Consumer’s Purchase Of Mobile Phones. Journal of The International Association of Advanced Technology and Science, Vol. 2 (9), 1-14.
Zarrad, H., & Debadi, M (2012). Online Purchasing Intention: Factors and Effects. International Business and Management Vol. 4, No. 1, 2012, pp. 37-47.
Tech in Asia. Pengguna Smartphone Aktif Bulanan di Indonesia. https://id.techinasia.com/jumlah-pengguna-smartphone-di-indonesia-2018
(https://id.techinasia.com/jumlah-pengguna-smartphone-di-indonesia-2018) diunduh tanggal 3 desember 2014
(http://tekno.kompas.com/read/2017/12/04/11155577/5-vendor-smartphone-paling-laris) diunduh pada tanggal 4 desember 2017
(https://id.techinasia.com/jumlah-pengguna-smartphone-di-indonesia-2018)diunduh2 februari 2017
(http://tekno.liputan6.com/read/3188504/iphone-x-bakal-hadir-di-indonesia-22-desember-har ganya) diunduh 8 desember 2017
(http://www.getmanis.com/blog/id/inovasi-terbaru-dari-apple-iphone-8-iphone-8-plus-dan-iphone-x/) diunduh pada 5 november
(https://jalantikus.com/gadgets/alasan-membeli-iphone/) diunduh pada 8 Mei 2017.
(http://id.priceprice.com/harga-hp/?series=iPhone-83) diunduh pada 16 Juli 2018
(https://inet.detik.com/consumer/d-3012243/meski-mahal-ini-alasan-iphone-tetap-laris)diunduh pada 7 september 2015
(https://www.homecredit.co.id/Blog/Pembiayaan-Konsumen/September-2017/Ini-Alasan-Kenapa-Orang-Lebih-Memilih-iPhone-Ketim) diunduh pada 17 April 2017.
Published
2019-09-01
Section
Bidang Manajemen (M)
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