• Andry Pratama Halim Jurusan International Business Networking Fakultas Bisnis dan Ekonomika Universitas Surabaya


Excercise community has been a trend in recent years and because one of many ways for people to fulfill their need to excercise . One of the excercise communities in Indonesia is IndoRunners. This Research intends to find answers behind the phenomenon that people joined the community contrary to be fact that vit requires more effort. This research intends to study the phenomenon and will try to reveal motivation of members behind joining IndoRunners Surabaya. Using Victor Vroom's Expectancy theory, the motivation is divided into expectancy, instrumentality, and valence. The researcher expects to find insight through these elements to find answer and create better understanding to the phenomenon. the result show that expectations of members to join IndoRunners Surabaya which developed the effent in realizing those expectations, and is supported by the reward that they perceived. Knowledge from this research may benefit excercise communities or organizations in sports and excercise industrics.


Download data is not yet available.


Amokao (2011), "Application of Frederick Herzberg's Two Factor Theory in Amazing and Understanding Employee Motivation at Work: A Ghanaian Perspective" European Journal of Business and Management Vol 3, No. 9, 2011, ISSN: 2222-2839

Andersone et al. (2010) "Consumer Expectancy Theory of Business" 6th International Scientific Conference May 13-14, 2010, Vilnius, Lithuania. ISSN : 2029-4441

Cao et al. (2012), "A Malow's herarchy of needs analysis of social networking service continuance", Journal of Service Management Vol.24 Iss 2 pp.170-190

Diana et al. (2010), "Use of Abraham Maslow's Motivation Theory for setting customer's Satisfaction - Non Satisfaction", Polish Journal of Management Studies Vol.2 2010
How to Cite
HALIM, Andry Pratama. MOTIVATION OF COMMUNITY MEMBERS TO JOIN INDORUNNERS SURABAYA. CALYPTRA, [S.l.], v. 7, n. 1, p. Hal. 858 - 879, mar. 2018. ISSN 2302-8203. Available at: <>. Date accessed: 17 june 2019.
Bidang International Business Network (IBN)