STUDI EKSPERIMENTAL DAMPAK MENONTON REALITY SHOW MY TRIP MY ADVENTURE TERHADAP DESTINATION IMAGE, DESTINATION KNOWLEDGE, SIKAP WISATAWAN DAN TRAVEL INTENTION KOTA MAKASSAR
Abstract Views:
296 times
PDF - FULL TEXT Downloads:
367 times
Keywords:
Reality Show, Destination Image, Destination Knowledge, Sikap Wisatawan, Travel Intention
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis dampak menonton reality show My Trip My Adventure terhadap destination image, destination knowledge, sikap wisatawan dan travel intention. Penelitian ini dilakukan dengan menggunakan obyek kota Makassar. Pengolahan data dilakukan dengan menggunakan software SPSS 18 untuk Windows. Hasil penelitian ini menunjukkan adanya dampak menonton reality show My Trip My Adventure terhadap destination image, destination knowledge, sikap wisatawan dan travel intention dengan sub skala sikap terhadap kota, sikap terhadap budaya dan sikap terhadap populasi pada kota Makassar.
Downloads
Download data is not yet available.
References
Cozby, P.C., dan S.C. Bates, 2012, Methods in Behavioural Research, Eleventh Edition.
Dewi, S.N., R. Purnama dan H.P.D. Setiyorini, 2013, Pengaruh Citra Destinasi Pariwisata Kabupaten Belitung Terhadap Perilaku Pasca Berkunjung Wisatawan Nusantara, Tourism and Hospitality Essentials Anthology, Edisi1: 2.
Echtner, C.M., dan J.R. Ritchie, 2006, The Measurement of Destination Image: An Empirical Assesment, Journal of Travel Research, Vol.31: 3-13.
Effendy, Onong Uchajana, 1992, Kepemimpinan dan Komunikasi, Penerbit Mandar Maju: Bandung.
Engel, F. James., et.al, 2001, Consumer Behaviour, Eighth Edition, Dryden Press, Horcout Brace College Publisher,pp. 2
Hair, J.F., Black, W.C., Babin, B.J. dan Anderson, R.E, 2010, Multivariate Data Analysis, Seventh Edition, Prentice Hall Inc, New Jersey.
Horngae, J.S., et.al, 2012, Understanding The Impact of Culinary Brand Equity and Destination Familiarity on Travel Intentions, Journal Tourism Management, Vol. 33: 7-8.
Kotler, P., J.T. Bowen dan J.C. Makens, 2010, Marketing For Hospitality and Tourism, Fifth Edition, Upper Pearson Education.
Kuncoro, M., 2003, Metode Riset untuk Bisnis dan Ekonomi, Erlangga: Jakarta.
Kuswandi, Wawan, 1996, Komunikasi Massa Sebuah Analisis Media Televisi, Rineka Cipta: Jakarta.
Lim, K.C. dan O.A. Ananzeh, 2012, The Role of Destination Attributes on Forming Jordan Touristic Image, SAVAF International, Vol. 3: 267-277.
Malhotra, N.K., 2007, Marketing Research an applied orientation, Fifth Edition, Pearson Education Inc.
Mulyana, Deddy, 2002, Ilmu Komunikasi : Suatu Pengantar, PT Remaja Rosdakarya: Bandung.
Purwanto, 2010, Statistika untuk Penelitian, Pustaka Pelajar: Yogyakarta.
Rakhmat, Jalaluddin, 2002, Metode Penelitian Komunikasi, PT Remaja Rosdakarya: Bandung.
Schiffman, L.G., dan L.L. Kanuk, 2010, Consumer Behaviour, Tenth Edition, Pearson Prentice Hall.
Dewi, S.N., R. Purnama dan H.P.D. Setiyorini, 2013, Pengaruh Citra Destinasi Pariwisata Kabupaten Belitung Terhadap Perilaku Pasca Berkunjung Wisatawan Nusantara, Tourism and Hospitality Essentials Anthology, Edisi1: 2.
Echtner, C.M., dan J.R. Ritchie, 2006, The Measurement of Destination Image: An Empirical Assesment, Journal of Travel Research, Vol.31: 3-13.
Effendy, Onong Uchajana, 1992, Kepemimpinan dan Komunikasi, Penerbit Mandar Maju: Bandung.
Engel, F. James., et.al, 2001, Consumer Behaviour, Eighth Edition, Dryden Press, Horcout Brace College Publisher,pp. 2
Hair, J.F., Black, W.C., Babin, B.J. dan Anderson, R.E, 2010, Multivariate Data Analysis, Seventh Edition, Prentice Hall Inc, New Jersey.
Horngae, J.S., et.al, 2012, Understanding The Impact of Culinary Brand Equity and Destination Familiarity on Travel Intentions, Journal Tourism Management, Vol. 33: 7-8.
Kotler, P., J.T. Bowen dan J.C. Makens, 2010, Marketing For Hospitality and Tourism, Fifth Edition, Upper Pearson Education.
Kuncoro, M., 2003, Metode Riset untuk Bisnis dan Ekonomi, Erlangga: Jakarta.
Kuswandi, Wawan, 1996, Komunikasi Massa Sebuah Analisis Media Televisi, Rineka Cipta: Jakarta.
Lim, K.C. dan O.A. Ananzeh, 2012, The Role of Destination Attributes on Forming Jordan Touristic Image, SAVAF International, Vol. 3: 267-277.
Malhotra, N.K., 2007, Marketing Research an applied orientation, Fifth Edition, Pearson Education Inc.
Mulyana, Deddy, 2002, Ilmu Komunikasi : Suatu Pengantar, PT Remaja Rosdakarya: Bandung.
Purwanto, 2010, Statistika untuk Penelitian, Pustaka Pelajar: Yogyakarta.
Rakhmat, Jalaluddin, 2002, Metode Penelitian Komunikasi, PT Remaja Rosdakarya: Bandung.
Schiffman, L.G., dan L.L. Kanuk, 2010, Consumer Behaviour, Tenth Edition, Pearson Prentice Hall.
Published
2015-03-01
Section
Bidang Manajemen (M)
- Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
