STUDI EKSPERIMENTAL DAMPAK MENONTON REALITY SHOW MY TRIP MY ADVENTURE TERHADAP DESTINATION IMAGE, DESTINATION KNOWLEDGE, SIKAP WISATAWAN DAN TRAVEL INTENTION KOTA MAKASSAR
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Keywords:
Reality Show, Destination Image, Destination Knowledge, Sikap Wisatawan, Travel Intention
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis dampak menonton reality show My Trip My Adventure terhadap destination image, destination knowledge, sikap wisatawan dan travel intention. Penelitian ini dilakukan dengan menggunakan obyek kota Makassar. Pengolahan data dilakukan dengan menggunakan software SPSS 18 untuk Windows. Hasil penelitian ini menunjukkan adanya dampak menonton reality show My Trip My Adventure terhadap destination image, destination knowledge, sikap wisatawan dan travel intention dengan sub skala sikap terhadap kota, sikap terhadap budaya dan sikap terhadap populasi pada kota Makassar.
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Echtner, C.M., dan J.R. Ritchie, 2006, The Measurement of Destination Image: An Empirical Assesment, Journal of Travel Research, Vol.31: 3-13.
Effendy, Onong Uchajana, 1992, Kepemimpinan dan Komunikasi, Penerbit Mandar Maju: Bandung.
Engel, F. James., et.al, 2001, Consumer Behaviour, Eighth Edition, Dryden Press, Horcout Brace College Publisher,pp. 2
Hair, J.F., Black, W.C., Babin, B.J. dan Anderson, R.E, 2010, Multivariate Data Analysis, Seventh Edition, Prentice Hall Inc, New Jersey.
Horngae, J.S., et.al, 2012, Understanding The Impact of Culinary Brand Equity and Destination Familiarity on Travel Intentions, Journal Tourism Management, Vol. 33: 7-8.
Kotler, P., J.T. Bowen dan J.C. Makens, 2010, Marketing For Hospitality and Tourism, Fifth Edition, Upper Pearson Education.
Kuncoro, M., 2003, Metode Riset untuk Bisnis dan Ekonomi, Erlangga: Jakarta.
Kuswandi, Wawan, 1996, Komunikasi Massa Sebuah Analisis Media Televisi, Rineka Cipta: Jakarta.
Lim, K.C. dan O.A. Ananzeh, 2012, The Role of Destination Attributes on Forming Jordan Touristic Image, SAVAF International, Vol. 3: 267-277.
Malhotra, N.K., 2007, Marketing Research an applied orientation, Fifth Edition, Pearson Education Inc.
Mulyana, Deddy, 2002, Ilmu Komunikasi : Suatu Pengantar, PT Remaja Rosdakarya: Bandung.
Purwanto, 2010, Statistika untuk Penelitian, Pustaka Pelajar: Yogyakarta.
Rakhmat, Jalaluddin, 2002, Metode Penelitian Komunikasi, PT Remaja Rosdakarya: Bandung.
Schiffman, L.G., dan L.L. Kanuk, 2010, Consumer Behaviour, Tenth Edition, Pearson Prentice Hall.
Published
2015-03-01
Section
Bidang Manajemen (M)
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