PENGARUH EMOTIONAL AROUSAL DAN ATTITUDE TOWARD WEBSITE TERHADAP PURCHASE INTENTION: STUDI FASHION WEBSITE ATMOSPHERICS DI SURABAYA
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Keywords:
Website Atmospherics, Emotional Arousal, Attitude Toward Website, Purchase Intention
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh emotional arousal dan attitude toward website terhadap purchase intention: studi fashion website atmospherics di Surabaya. Hasil penelitian ini menunjukkan adanya pengaruh positif layout design terhadap emotional arousal, pengaruh positif layout design terhadap attitude toward website, pengaruh positif atmosphere terhadap emotional arousal, pengaruh positif emotional arousal terhadap attitude toward website, pengaruh positif emotional arousal terhadap purchase intention, dan pengaruh positif attitude toward website terhadap purchase intention, sedangkan atmosphere tidak berpengaruh terhadap attitude toward website.
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References
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Manganari, E.E., G.J. Siomkos, I.D. Rigopoulou, dan A.P. Vrechopoulos, 2011, Virtual store layout effects on consumer behaviour: Applying an environmental psychology approach in the online travel industry, Internet Research, Vol. 21: 326-346.
McCoy, S., A. Everard, D. F. Galletta, dan G.D. Moody, 2016, Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and revisit intentions, Information & Management, Vol.54: 14-24
Brinck, T., Gergle, D., Wood, S.D., 2001, Usability for the Web: Designing Web Sites that Work, 1st edition, Morgan Kaufmann.
Buttle, F., 1994, Servqual: review, critique, research agenda, European Journal of Marketing, Vol. 30:8-32.
Cheng, F., C. Wu dan D.C. Yen, 2009, The effect of online store atmosphere on consumer’s emotion responses- an experimental study of music and colour, Behaviour & Information Technology, Vol. 28: 323-334.
Dianawati, A., 2007, 6 Rahasia Sukses Menjadi Jutawan Internet, 1st edition, Media Kita.
Erdil, T.S., 2015, Effect of customer brand perceptions on store image and purchase intention: An application in apparel clothing, Procedia-Social and Behavioral Sciences, Vol. 207: 196-205
Eroglu, S.A., K.A. Machleit, dan L.M. Davis, 2001, Atmospheric qualities of online retailing: a conceptual model and implications, Journal of Business Research, Vol. 54: 177-184.
Eroglu, S.A., K.A. Machleit, dan L.M. Davis, 2003, Empirical Testing of a model of online store and shopper responses, Pschchology & Marketing, Vol. 20(2):139-150.
Gao, L. dan X. Bai, 2014, Online consumer behavior and it’s relationship to website atmospheric induced flow: Insights into online travel agencies in China, Journal of Retailing and Consumer Services, Vol. 21: 653-665
Hair, J.F., W.C. Black, B.J. Babin, dan R.E. Anderson, 2010, Multivariate Data Analysis, 7th edtion, Pearson
Heizer, J. dan B. Render, 2014, Operations Management, 11th edition, Pearson
Huang, Y., M. Yang, dan Y. Wang, 2014, Effects of green brand on green purchase intention, Marketing Intelligence of Planning, Vol. 32: 250-268
Karimov, F.P., M. Brengman, L.V. Hove, 2011, The effect of website design dimensions on initial trust: a synthesis of the empirical literature, Journal of Electronic Commerce Research, Vol. 12: 272-301.
Kawaf, F. dan S. Tagg, 2012, Online shopping environtments in fashion shopping: An SOR based review, The Marketing Review: 161-180
Kumar, A. dan Y. Kim, 2014, The store-as-a-brand strategy: The effect of store environment on customer responses, Journal of Retailing and Customer Services, Vol: 21: 685-695.
Kumar, S., J. Eidem, dan D.N. Perdomo, 2012, Clash of the e-commerce titans, International Journal of Productivity and Performance Management, Vol. 61: 805-830.
Kotler, P.T. dan K.L. Keller, 2011, Marketing Management, 14th edition, Pearson.
Lien, C., M. Wen, L. Huang, dan K. Wu, 2015, Online hotel booking: The effects of brand image, price, trust and value on purchase intentions, Asia Pacific Management Review, Vol.20: 210-218.
Lim, Y.J., A. Osman, S.N. Salahuddin, A.R. Romle, dan S. Abdullah, 2016, Factors influencing online shopping behavior: The mediating role of purchase intention, Procedia Economics and Finance, Vol. 35:401-410.
Levy, M. dan B.A. Weitz, 2009, Retailing Management, 7th, Mc Graw Hill
Loureiro, S.M.C dan Roschk, 2013, Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/ offline environment, Journal of Retailing and Consumer Services, Vol. 21: 211-219
Malhotra, N.K., Marketing Research, 2010, 6th edition, Pearson
Manganari, E.E., G.J. Siomkos, I.D. Rigopoulou, dan A.P. Vrechopoulos, 2011, Virtual store layout effects on consumer behaviour: Applying an environmental psychology approach in the online travel industry, Internet Research, Vol. 21: 326-346.
McCoy, S., A. Everard, D. F. Galletta, dan G.D. Moody, 2016, Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and revisit intentions, Information & Management, Vol.54: 14-24
Published
2017-09-01
Section
Bidang Manajemen (M)
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