THE ROLE OF GENDER IN VIDEO GAME USAGE, PREFERENCE, AND BEHAVIOR IN SURABAYA

  • Edwin Reinaldy Aditya Winata Jurusan International Business Networking Fakultas Bisnis dan Ekonomika Universitas Surabaya
Abstract Views: 182 times
PDF - FULL TEXT Downloads: 254 times
Keywords: Behavior, Preference, Usage, Difference, Gender, Video Games

Abstract

This study aims to identify and analyze the differences of Behavior and describe the Usage and Preference toward Video Game between Male and Female gamers in Surabaya. The Video Game mentioned covers all electronic games, independent of their platform (computer, consoles, arcades, handheld, smartphone, etc.). The data used in this research gathered through direct offline physical Questionnaire which was adopted from Phan. et.al. (2012). Using Non-probability purposive sampling technique, sample of this research consisted of 200 respondents, composed from 100 Male and 100 Female respondents whose age is 17 years old or above, domiciled Surabaya, and routinely plays video game for at least two hours in a week. Further data analysis was analyzed by SPSS 23.0. Result of this study found that there is significant difference in behavior between male and female video gamers and describe each gender preferences toward genres and gaming device,
also the usage of the video game.

Downloads

Download data is not yet available.

References

Ansari, Chairul, Subhan Hadil, Karel Susetyo, Agus Triyanto, Bambang Pujicahyono, Fadhiya Djunaidy, Ike Kusumaningtyas, and Yonda Nurtaqwa. Penetrasi Dan Perilaku Pengguna Internet Indonesia. Publication. Jakarta: Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), 2016. Print.

BERNHAUPT, REGINA. "Video Game and Game Genres." GAME USER EXPERIENCE EVALUATION. Place of Publication Not Identified: SPRINGER INTERNATIONAL PU, 2016.

Bray, J. P., 2008. Consumer Behaviour Theory: Approaches and Models. Discussion Paper. Unpublished.

Cunningham, Carolyn. "Girl game designers." new media & society 13, no. 8 (2011): 1373-1388.

Dickey, M.D., 2006. Girl gamers: The controversy of girl games and the relevance of female‐oriented game design for instructional design. British journal of educational technology, 37(5), pp.785-793.

Fields, Tim. "What Is Social Game? Are Mobile Games Social?" Mobile & Social Game Design: Monetization Methods and Mechanics. 2nd ed. CRC, 2014. 7-20. Web.

Gale, Thomson. "Entertainment Industry." International Encyclopedia of the Social Sciences. Encyclopedia.com, 2008. Web. 10 Jan. 2017. .
Published
2018-03-01
Issue
Vol. 7 No. 1 (2018): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Section
Bidang International Business Network (IBN)

Creative Commons License

  • Articles published in CALYPTRA are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
  • Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to CALYPTRA to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
  • By publishing in CALYPTRA, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.